Search Engine Optimization (SEO) Information

Keywords are the ?KEY? to a Popular and Profitable Web Site


Keyword Research will reveal answers to 3 critical questions:

Five Ways To Win The Favor Of Search Engines


You?ve got a cool new website with all the works: cool Flash presentations, eye-catching colors, informative text, easy-to-use layout, and an interesting topic. You think your site is amazing, and you know that others will agree with you. If only they know it exists.

7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content


The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web Site

How to Avoid Getting OOPed On by Google?


Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc., but still I was not climbing the ranks in Google.

Click Click Boom: a Linking Strategy that will Blow Away Your Competition


Web marketers, do you hear what I hear?

Marketing to Search Engines AND Humans


When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts. "AIDA method!" they pressed on.

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools


This is the second part of an article series in which you?ll find many tools that you can use to monitor your site?s search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines. It isn?t an all-inclusive list, but rather a highlight of some of the tools you can use. (I?ll point you to one of the master lists when we get into more general tools in part three.) Using Your Google Site Information Page I?ve covered this in an earlier article, but just in case you missed it, we?ll go over it again briefly here. (If you need more help following along, you can listen to one of my recent podcasts for a convenient audio walkthrough.) Open up your browser and go to Google?s home page. Type in info:yoursitenameandsuffix. So if your site was ExactSeek.com you?d type info:exactseek.com. You can also use site:yoursitenameandsuffix to find out which pages have been indexed by Google?s search engine spider. This search will tell you pages that Google considers similar to yours. It will also show sites that it considered linked to you, and show sites that carry your full url, hyperlinked or not. It?s not 100% accurate as far as telling you all the sites that are linked back to yours, but what you can learn from this is which backlinks matter. From here you can also see the last day Google spidered your home page. To see this in action, click on the first group of information links, ?Show Google's cache of yoursitename.com? If you look next to the word ?cached? one the first line, the date is expressed also. Sometimes it seems that the cached time for yoursitename.com and www.yoursitename.com are different, so be sure and check both. Finding Information About Your Site In Yahoo http://help.yahoo.com/help/us/ysearch/tips/tips-08.html This document will tell you how to find out what sites are linking to you, give you the results for how many pages of your site are in Yahoo, and more. Once you get to the results page, you?ll be able to view your cached pages, etc. Discovering Your Site?s Status on MSN http://search.msn.com/docs/siteowner.aspx As the page in the help section states, you can use site:www.yoursitehere.com to find out if a document at your site has been indexed. The results page will also give you the date of last caching. Google Rankings http://www.googlerankings.com You?ll need a free Google API key for this one, and the site has the direct link telling you where to get one. You?ll have to enter this key in order to query the site for information on Google. With Google Rankings, you?ll be able to see where you rank within the top 40-1000 results in Google for a given keyword. I recently noticed that it also displays results for MSN and Yahoo, with links to each search engine. They also have some other tools that will track your keywords over time, as well as one they call the ?Ultimate SEO Tool? that will measure your site?s keyword density. Google Backlinks Checker http://lilengine.com/tools/backlinks-tool.php LilEngine.com?s Backlink Checker will measure the number of links you have pointing back to your site against competing sites. Handy if you just want a quick comparison of how many links you have versus others, though how much getting more links back will help varies, depending on other factors. Yahoo Search Rankings http://www.yahoosearchrankings.com/ From the same folks who brought you Google Rankings, using Yahoo Search Rankings, you?ll be able to see where you rank within the top 1000 results in Yahoo for a given keyword. If you just want to see your Yahoo rankings, it?s quite helpful. You can find more Yahoo tools that use the Yahoo Web API at their developer?s site : http://developer.yahoo.net/wiki/index.cgi?ApplicationList.. In the next part of the article, we?ll take a closer look at other tools that give you more specific information about the links pointing back to your site, keyword research, and more.

To Understand the Success of Website Ranking


Time is a factor

Finding Profitable Keyword Phrases


So you have a site concept developed that you are ready to start writing great content for.

Gaining Additional PageRank


Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity. While you can gain significant traffic from these 2 great search engines, having a good spot in Google is critical for a website's success.

How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too


Increase Your Google Page Rank!

Good Things Come to Those Who Wait (and Other Analogies and Cliché?s for SEO)


We?ve all heard that familiar expression, ?Good things come to those who wait?. Whether you?re waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV? well, maybe not the DMV, good things will come if you simply allow them to come in their own time.

How To Rank High On MSN Search


The new MSN Search is quickly gaining popularity among internet search engine users. Google still being the #1 search engine with Yahoo in #2, and MSN in a strong #3. Each of the three major search engines has their own unique algorithm, and MSN is no different. Over the past several months I have had amazing success with MSN. With a few tweaks and tricks I have all of my sites ranked top 3 (mostly #1?s) with my targeted key words. This article will give you a quick look at how I have managed to rank so high so often.

A Naive Mistake Cost Me My Google Rankings


Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.

Link Exchange Tips, No Tricks


Use text links, avoid image links. Anyhow, if you have used image links, then always make sure to put your keywords in the alt tags. Put your prime keywords in text links and always insure to put a short descriptions of your website/page in minimum of 20-30 words or more if allowed. In text links if you are not allowed to add descriptions then always try to put a short descriptions in title tag. E.g.: title =" Link Exchange Tips, No Tricks ">Link Exchange Avoid repetition of keywords, repetition will lead to low rankings. Always try to exchange links from related websites (e.g. if you have a football league website, then a link from other sports websites will be known as related website links) Never, exchange links with unrelated websites/pages. Always ensure that the website that you are exchanging links with, is well optimized and has a good content. Never try to exchange links in quick sessions. Since search engines ignores or does not index those sites who gets bundles of links in quick time. Give your link exchange works few hours every day, to ensure that you get limited but quality links. Mainly for new websites, avoid exchanging bundles of links in quick sessions. Avoid creating a link/links.html file, since search-engines do not index link/links.html files, often. Always make a 'resources' (any appropriate name) folder and create an index.html file for that named folder and create appropriate html files for appropriate links going into them. (a sort of web-directory) Never, never exchange links with pages bearing more than 50 back-links. Generally 25 is appropriate and should not be more than two clicks away from the index/main page. Always ensure yourself that the page/website you are exchanging link is being indexed by the search engines or not. Also ensure on your own that the page/website you are exchanging link with, is not being blocked by any scripts, or disallowed by robots.txt, or disallowed by using noindex, nofollow on html page. Avoid linking to those tricky and false websites, and if possible inform already linked websites about the matter and ask them for link-exchange, if related to your websites. Links from the main/index page of the related website is the most quality link that a website can get. But, never try to place more than 20 back-links in index/main page. Exchanging links with your competitor's back linking website/pages are also the quality links that a website can get. Never post your website links to FFA, Guestbook, or other unrelated areas. Since search-engines completely ignores such links and may penalize your website. Site bearing good Google page rank are appropriate for link-exchange. Generally 4+ Google page rank is great for link-exchange. Exchanging links with old website is excellent. Link exchanging with new websites, with decent Google ranking at first, but bears quality contents and is well optimized, is also an excellent option for exchanging-links, since new websites bears less outgoing links than the old websites. While exchanging links for homepage of your website, also try to exchange links for sub-pages of it, for better ranking for that particular sub-page. Personal verification of the linking partner's website is recommended. Check for total incoming and outgoing links for whole website or for particular sub-pages of your linking partner's website and off course of your own before getting link exchanged.

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