|Search Engine Optimization (SEO) Information|
Dealing With Search Engine Stress In A Home-Based Business
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with good reason, going completely bonkers. As Google came on the scene in 1998 and quickly dominated the search business, website optimization became largely a game of shooting at a single target, namely, pleasing Google...for all intents and purposes, Google became the "800 pound gorilla" of the search engine business.
Since the advent of search engines (particularly Google) spawned the whole SEO business, I guess its only fair that the search engine industry can once again turn the SEO business on its ear, and it seems now to be sort of a cat and mouse (not desktop) relationship that can get really interesting as we move forward.
Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the search engine business, but they are all adopting different and frequently changing algorithms for determining the ranking positions for websites. The current game is that webmasters are trying to figure out how the various search engines perform the rankings and, on the flip side, the search engines are striving to be unpredictable to those webmasters and SEO firms.
For those people using websites to promote home-based businesses, it can be stressful constantly trying to determine "what the search engines want" and agonizing over every downward fluctuation in rankings that their website may experience.
Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one search engine to another. It will be quite common that for a particular search term a website might suffer a drop in position ranking for search engine "A" and an increase position ranking for search engine "B" at essentially the same point in time.
Rather than stressing out over every position ranking "wiggle", a better approach might be to just focus on "what do visitors to my site want?". The search engines are striving to give their users a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will meet somewhere down the road.
You can save yourself alot of consternation by focusing upon the needs of the website visitors you are seeking to attract, rather than chasing the frequently changing ranking algorithms of several search engines. Focus on a single target instead of chasing several moving targets at the same time.
This article pertains to natural searches only, as paid search engine advertising is a completely different situation.
About The Author
Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://business-at-home.us
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At the time of their link exchange campaign, their links were clickable but at some stage after that the code that makes the link clickable was removed and the site name was placed in bold text so at a glance it appeared to be a legitimate clickable link. This scam is most favored by sites that place a miniature screen shot of the index page of your site beside your back link. 5. A variation of the previous scam. When you run your mouse pointer over the page, the 'links' change color but no URL displays in the search bar at the bottom of your browser window. Right click has been disabled on the page so that most people looking at the page cannot see the code. If you use Dreamweaver MX or later, highlight the part of the page you want to look at and then using Control C copy it to the clip board and then use Control V to paste it into the design side of a basic Dreamweaver page. When you click on code you can see what they were attempting to stop you seeing. It may work in the later versions of similar authoring programs. Worst offenders are a poker room and a media company operating out of India. 6. One way link exchanges ? usually you are contacted by a search engine optimization company or the SEO person for a large group of websites offering you multiple one way link exchanges with half of their sites if you will link back to the other half of their sites. After a few weeks or months the links to your sites are deleted. The worst offender in this group is a prominent search engine optimization company located in India. 7. Your link starts out on a page with fair page rank usually attached to a domain with high page rank. But after a few weeks is moved to a boon docks page with no page rank that will never be indexed. ? common amongst higher PR sites. 8. The link directory is on another domain with no page rank. 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This is now essential to keep link partners honest. This problem is a direct consequence of the current page rank system and fierce competition for top rankings. It is easier to retain existing link partners than to continually find new ones. Points to look for when Assessing Potential Link Partners Before trading links, look carefully at the other site ? 1. If there is no link to the link directory on the index page ?Reject. You will get no traffic from that site. 2. Look at the structure of their link directory and count the number of clicks from their index page to where their link to you is likely to be located and then deduct that number from the PR of the site's index page. If that page is PR3 and there are three clicks to get to the page on which your link will be located, that page will have a PR0. That link will be worthless unless the site gets a minimum of a PR4. 3. If you have not already done so, download Google's tool bar. 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