|Search Engine Optimization (SEO) Information|
Google Ban - How Not To Get Banned By Google!
Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!
With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do not 'over optimise' your site or use any techniques which will result in Google penalising your site.
Although the main rule would be to create a site which caters for your audience, provides quality content and contains meta information which is faithful to your site content, you should always optimise your site code to aid in your search ranking efforts, but this should be done in moderation, and in line with the following tips.
Never, ever spam. This involves sending a large amount of unsolicited mail via your domain mail server. Although the legality of mass mailing is a grey area, sites which do this deserve to be banned by every search engine.
Link Farms, or Free-for-all links pages exist solely to help listed sites gain higher search engine rankings. These are bad neighbourhoods and are frowned upon by the major search engines. Obviously you can't control which sites link back to you, but you can ensure you don't link to link farms.
Now that so many webmasters are more obsessed with their Google Pagerank than the amount of quality traffic they receive, link pages are fuller than ever. You should try not to place too many outbound links on a single page. If you do need to link to 100 or more sites, place the links on separate pages.
Seen by many SEO specialists as probably the thing most likely to result in a Google ban, cloaking involves creating one page designed specifically for the search engines, and another which will appear for the user. This is search engine manipulation at its worst.
Some sites have gone so far as to sell PageRank - i.e. selling links on highly ranked pages. You can sell links (i.e. advertising), but you cannot sell links for the stated purpose of increasing Google Pagerank.
A few years back, doorway (or gateway) pages were as common as normal pages - these are usually small pages, crammed full of keywords, designed solely for the purpose of gaining high rankings. They usually look awful and a site which uses a lot of doorway pages is likely to be penalised.
Some webmasters create multiple site, often with identical or similar content. They are then heavily linked together with the sole purpose of increasing Pagerank. Not recommended. If you have several sites, inter-linking is fine, but in moderation as with all search engine marketing techniques.
Submitting multiple URL's from the same site
An example would be for a webmaster to submit mysite.com and mysite.com/index.html to the Google database, thereby essentially trying to get two search results for the same page. If Google doesn't find a new site quickly anway, just submit your index page ONCE!
Don't use unauthorised computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate Google's terms of service. Google does not recommend the use of products that send automatic or programmatic queries to Google.
If you follow these guidelines and steer clear of excessive search engine marketing techniques, you should be fine. Just remember to create a site with is faithful to the product or service you are providing information on and you should be fine. Concentrate on exchanging quality links with similar sites and don't get too obsessed with your Google Pagerank. Quality, returning traffic is the goal.
For Google's webmaster guidelines, visit http://www.google.com/webmasters/guidelines.html
About The Author
Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective
The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. It does not provide information on how much the spaceship costs in the commercial market and where it can be obtained, nor the scientific details that would interest an engineering student.
Search Engine Optimization With Sitemaps
Adding Content To Your Site Every Day
If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).
Keywords, Choose Them Wisely
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!
Analyzing Googles Backlinks Is Close To Worthless
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest.
How To Measure Search Engine Marketing ROI
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.
Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is
Get Better Search Engine Rankings with RSS
Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics
Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags. The more educated you are about what search engines are looking for, the better you will be able to respond and rise in the rankings.
Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps
If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further increase the link popularity or your site. The reason gaining links to your website is important is because many of the large and popular search engines focus on the amount of links there are to your site when they begin ranking your site. The more links you have, the higher your website will rank. So, if you are not familiar with how to increase your marketing by acquiring links then you need to learn. Fortunately, it is not difficult and will not take a lot of effort, but you will need to be open minded, patient, and always play fair. Consider the following suggestions when you are beginning your link swapping or reciprocal linking campaign.
The Google Sitemap For Idiots
I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'.
Getting To Know Google
Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.
Do Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.
Writing Search Engine Friendly Webpages
In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages.
Importance of Keywords in Anchor Text or Title Text
Keywords are indisputably, the single most important element of an anchor text.
Search Engine Optimization: What Is It?
Search Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines.
10 Ways to Make Sure Your SEO Goes Out of Its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:
Easy Steps to Get Onto Google Top Search Pages
To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.e. Lowell Pizza, or business with unique keyword phrases, i.e. Kraton thermoplastic rubber. The steps below outline a simple method to do content optimization. By following the procedure on your home page, you can achieve a high Google ranking. I will be assuming you have a basic understanding of html code.
Search Engine Optimization: Get the Low-down
Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.
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