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Click Click Boom: a Linking Strategy that will Blow Away Your Competition
Web marketers, do you hear what I hear?
That's the sound of your new linking strategy that's going to positively blow your competition clear out of the water.
That's your target customer, doing her thing, clicking on your URL and dropping onto your landing page, where she is about to be converted to a loyal paying customer for life.
Set your sights on the target customer.
Nowadays, the term "target audience" is so overused that it's become trite and meaningless. But the fact is, targeting your ideal prospects has never been more crucial to the success of your web based business. On the web, you're competing with the ENTIRE GLOBE... so if you don't zero in on that single prototype who's juiced for what you have, you're wasting precious time and energy sending your message to the wrong eyes and ears.
So: pick a customer. Zero in on his wants and needs. Speak in words he can understand. Then, sell him something he can USE.
Choose your marketing weapon.
Is the proverbial violence starting to freak you out a little? Don't worry, this is just a metaphor, and it's one that's been used for ages because it WORKS. Marketing is forever being compared to firing guns and weapons, because there is a distinct method to the madness and that method entails scoping out the most likely candidates for your product, and then streamlining your message to hit them dead-on. And imagine, all this being done without them even realizing what happened!
Okay, so you've got your target in sight. Your eye's on the prize... but what marketing strategy will be your "weapon of choice?"
Writing articles on the web is the IDEAL way to capture those leads, convert prospects into paying customers and make that "Click click BOOM" happen for your company. Why? Because each of your articles will directly address a market segment that's hot for your product... and because of the URL that appears at the end of every article you write that gets distributed all over the web.
That's your customer clicking the link. He's sold, brother! You sold him because you told him what he wanted to hear, and you did it in a medium that reached him in his own territory on the web. Article marketing: niche-based advertising to magnetize your customer to the power of your brand. Brilliant!
Millions of marketers fully grasp the concept of aiming for the target buying prospect... so they write a couple of engaging articles, but then they tire of the game and soon they're on to something else. You, my friend, should be firing that web article wisdom in rounds. Write five articles that hit your target audience over their collective head, send them out into circulation... and then write five more. Then, write five more after that! Keep the momentum going! The source of your marketing ammunition comes directly from your noggin, and that means a constant stream of fresh ideas that gives out when you give up the fight.
Are you feeling the Click-click BOOM yet? Let's hope so. Now put those article marketing guns in the sky and blow your competition away.
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
Building Link Popularity As Easy As 123
The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. In this article I will tell you how to get links and how to find them.
Diary of a Google Gazumpee
Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.uk wrote an article entitled "Been Gazumped by Google?" GAZUMPED! What a wonderfully descriptive term. In fact, it succinctly describes what happened to us when our website went from #1 to oblivion a few months ago.
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Its Not Just All About Google Anymore
Those webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN.
Has Google Lost the Plot?
With the help of MSN, recently I've been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it'd be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days when we, as search engine optimization specialists, didn't feel like a private schoolgirl smoking in the bathroom? When we didn't feel like the iron fist would come crashing down at any moment? Yes, those were the good old days. And MSN has finally brought them back, though on a much smaller scale.
The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.
Advanced Uses for the Google Algorithm
How Real SEO Analysis Works
If you're serious about SEO, you need to know how to analyze the information you uncover.
The Disease of Google Banning: Are You At Risk?
Why You Should NOT Submit Your Site On Search Engines
Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation.
A Real Example of Search Engine Optimization (SEO) Success
The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.
Your Top Search Rankings at Yahoo & MSN Search are Worthless
It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank. I wrote about this last year after ComScore Media Metrics statistics were relased discussing Search Engine Queries generated by each search property. http://searchengineoptimism.com/Google_refers_70_percent.html
10 Quick Ways To Kick-Start Your Profit Pulling Keywords
First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture.
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article.
20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".
Being dumped by Google? Learn how to avoid becoming a victim next time around!
After Google latest update nicknamed "Florida", many webmasters discovered that their traffic plummeted.
Understanding Google - What You Need To Know To Conquer This Search Engine Giant
Use a keyword density of about 1 to 2%. Use to be that you could rank high with 5% to 15%, but not any more. Google will call that "over optimizing" and penalize you.
Google Takes Care of Idiots Too
There's an old saying that goes, "God takes care of babies and idiots."
SEO #2: On-page Optimization
Yesterday you should have read the first course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #2 and study on-page optimization. Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage. Alright let's start!
Searching The Internet Without Search Engines
The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.irs.gov is easy because it is related to a large agency, but a small site like mine www.consumermortgagereduction.com would be impossible without the use of search engines. The task of finding a website that relates to a specific subject would be almost without the use of the search engine, yet they perform this task with relative ease using tools that may be unknown to most users of search engines.
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