Search Engine Optimization (SEO) Information

Link Popularity: Why Its The Best Investment You Can Do For Your Business


More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.

SEO Facts


The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers ? and referrers. However, the internet is also an extremely overcrowded place. With such an opportunity to make a business presentation to the world, many companies seek to take advantage of this unique chance for global exposure by creating a website. Yet simply having a website is not enough. A website alone will be lost in the crowd ? a crowd of over 4 billion webpages indexed on the Google search engine alone. A website needs to be visible, and in a highly targeted manner, so that a company can connect specifically with potential customers. If any company is serious about generating sales within the largest marketplace on earth, investment is required in one form or other of internet marketing.

Creating A Search Engine Copywriting Plan


Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.

How to Pick an SEO Firm


If you're looking for an SEO firm, we recommend that you weigh 10 factors that can save you trouble down the road.

PPC v Natural Search ? A Cost Comparison Case Study


The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you?re going to spend. Most importantly, your listing appears instantly.

Gaining Link Popularity Techniques


Link popularity is very important these days for all websites since most major search engines look at link popularity has a tool for ranking your site in there search results as well as the quality of your websites content keyword wise. Link popularity is a great way to gaining targeted visitors to your website. This article is going to show you easy and free and effective ways to increase your websites link popularity.

Ten Steps To A Well Optimized Website - Step 5: Internal Linking


Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website?s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.

King + Queen = Royal Success


Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Quite simply, I am going to give you the key to unlocking the secret chest of information that your competition is using to get better rankings.

Ten Steps To A Well Optimized Website - Step 4: Content Optimization


Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.

Ten Steps To A Well Optimized Website - Step 3: Site Structure


Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.

Google Patent Application - SEO Highlights


The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:

Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies


You?ve got a website. You?ve put countless hours into it, tweaking the look and feel and making sure all the links work. The bad news is there are a gazillion other websites out there. The good news is there are many things you can control to make sure your site isn?t lost in the morass of dot coms.

A Way for Search Engines to Improve


Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.

Get Listed in Google Without Submitting Your Site


With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.

1 Simple SEO Strategy To Get More Visitors To Your Site From Google


Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google? And it's not constantly improving your position in Google search engine result pages(SERPs) for your competitive keywords which can take some time after working on your search engine marketing campaigns.

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