|Search Engine Optimization (SEO) Information|
How to Pick an SEO Firm
If you're looking for an SEO firm, we recommend that you weigh 10 factors that can save you trouble down the road.
1. Check out their experience.
You shouldn't have to try hard to find samples of their clients or their SEO performance on individual websites. How competitive are their search terms that are ranking well on Google? Are the search terms that are ranking well difficult terms to position--one, two and three word phrases, or are they easy terms to position because no one else is using them at all--six, seven and eight word terms?
2. Ask for testimonial letters.
Insist on letterheads from the clients that feature real names, not Fred from Cleveland or J.T. from New York. Call these references and ask them questions about the SEO performance of the company you are considering.
3. Ask them to document their process.
What policies and procedures do they follow? Are they consistent? Do they stay away from unethical procedures that could put your site in jeopardy with the search engines?
4. Get staff credentials.
Find out who is doing the work. You really need a team of people - no one person can be proficient in every area of server administration, programming, marketing, writing, link building and more. Get to know the team a bit.
5. Be suspicious of money back guarantees.
Unless it's super-clear, you have to wonder about the details of the guarantee. If a firm offers one, including Top 10 placement, ask them to elaborate. Which key words are included? Just one Top 10? Do they plan to achieve Top 10 rankings among natural results or pay-per-click? Are the Top 10 listings associated with your web site or a supplemental web site the SEO firm controls?
6. Get pricing information.
Is the SEO contract for hourly, monthly or annual services? Get prices from a few other firms as well, but be aware that the scope of services may vary greatly from firm to firm. Insist that the firm you're interested in explain why it charges more for services, if that's the case.
7. Ask about reporting. How many keywords will the firm handle? How many pages?
Find out whether you'll be able to access the latest data about your project. How often is it provided? What's included? Some firms just send a ranking report. What other details can you expect in terms of the overall strategy, next steps, web site traffic and conversions?
8. Determine the firm's ethical standards.
What are the firm's practices when it comes to ethical standards and practices? How far will they go? How do they view doorway pages, cloaking and keyword stuffing?
9. Know your objectives.
You need to have some idea of what you want to accomplish when selecting an SEO firm. Do you simply want to promote your brand? Do you want to increase visitors and push traffic to retailers? Do you want to improve online sales? Which categories of products will matter the most in your campaign?
10. Come up with a budget.
You can submit your web site pages (not optimized) for free or through services that cost well below $100. Optimizing is another matter--It's going to cost money. Have some flexibility--the level of service and the firm's expertise will determine whether you pay hundreds of dollars or well over a $1,000 a month.
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
Search Engines 101 - Search Engines Explained
What Are Search Engines?
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?
Link Building for Hilltop
Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.
Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)
Web site owners need to have realistic expectations when it comes to the world of keyword selection.
How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes
There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.
Basic Search Engine Promotion
I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"
Developing A List Of Keywords For Marketing
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.
The Modern Day Search Engine
The first task most netizens do when they log on to the internet is to visit their favorite search engine to find information on various topics. Over the past few years the search engine has evolved to do more than list available websites on an entered subject. The modern day search engine has tools to help the user accomplish a vast array of everyday task.
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don't have a lot of text, so herein lies the problem.
Search Engine Spiders Lost Without Guidance - Post This Sign!
The robots.txt file is an exclusion standard required by all web crawlers/robots to tell them what files and directories that you want them to stay OUT of on your site. Not all crawlers/bots follow the exclusion standard and will continue crawling your site anyway. I like to call them "Bad Bots" or trespassers. We block them by IP exclusion which is another story entirely.
Google Ranking WITHOUT Ever Submitting To Google!
A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.
A Simple White Hat Technique To Get Indexed By Google
Everybody knows that getting indexed in Google is getting more and more difficult each day and every body is looking for that edge over the competition.
SEO Tips for Google
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Let's start from the top:
The Two Most Important Things You Must Do For Google Top Ranking
Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously. The common thing about many of these top sites is that they have plenty of good content and quality one way inbound links.
The Fundamentals of Inbound Links
We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.
Optimize Your Site Pt2
6: The hidden benefits to having the right links. Every site online has an index or default file as its home page file. But outside of that rule you can name the other pages whatever you like. So why not cram the names with keywords and/or keyphrases relevant to that page and your site? We've just scored again ;-)
What Is Waiting for Us? Tomorrows SEO Industry
Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at least from the traditional SEO point of view.
The 7 Points of Do-It-Yourself SEO
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?
More Hits are Good for My Website - A Myth You Should Avoid
I hear this all the time. "I can get you listed on 100,000 websites for $29.95" and..."I can get you 100,000 hits on your website for the same price". Avoid these like the plague.
What To Look For When Shopping For A SEO Specialist
When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.
|home | site map|