|Search Engine Optimization (SEO) Information|
Link Building for Hilltop
Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.
After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period.
Part of the reason that some Web sites get shuffled out of the SERPs when new algorithmic features are implemented is that those sites never gained authority in the eyes of the search engines--that is, they were not sufficiently meshed into their local topical communities.
This concept of authority was one pioneered in a paper titled "Hilltop: A Search Engine based on Expert Documents," written by Krishna Bharat and George A. Mihaila. The full text is available online at http://www.cs.toronto.edu/~georgem/hilltop/.
(Note: Google has obviously not implemented Hilltop in its pure form, but rather uses the principles of topical communities and authority in its algorithm. Likewise, other search engines such as MSN and Yahoo! are not using Hilltop per se, but rather similar algorithmic features. Thus when I mention 'Hilltop' I am referring to not just the specific paper published by Bharat and Mihaila, but also to the fundamental theory upon which any authority-based link popularity algorithm is based. This theory applies to Topic-Sensitive PageRank, etc.)
The Basics of Hilltop
Google's PageRank formula revolutionized search, but it has a major flaw: it gives each page an absolute measure of importance. Recognizing that a page's importance should be interpreted in light of a given query topic, the Hilltop formula uses the link structure of the topical community related to the query topic when determining relevance.
For a given topic query, some pages are considered to be "expert documents," and others are "authorities." A page is an expert document if it "is about a certain topic and has links to many non-affiliated pages on that topic" (this type of page is also sometimes called a hub). A page is an authority "if and only if some of the best experts on the query topic point to it." To summarize: hubs link to authorities; authorities are linked to by hubs.
The Challenge for New Web Sites
The nature of the World Wide Web dictates that it will take time for a new Web site to get links from within its topical community. Many hubs such as resource lists or niche directories are only updated periodically with new links. Still others are static pages that will never be changed.
Then there is the "human factor." It takes time for a Web site to be recognized as valuable, and for webmasters to trust it enough to link to it. Older authority sites and hubs also tend to link to other older authority sites, creating a sort of self-perpetuating authority set (Mike Grehan refers to this phenomenon in his article "Filthy Linking Rich," available online at http://www.e-marketing-news.co.uk/Oct04/RichLinking.html). This all adds up to the fact that it is very hard to make a new Web site an authority in the eyes of the search engine, which begs the question: How can a new Web site become entrenched in its topical neighborhood more quickly?
Break Into Your Topical Neighborhood
To make your Web site an authority, you should first seek to obtain links from topical hubs. Obvious hubs might include any niche directories or resource pages about your Web site's topic.
One way to find less obvious hubs is to do a backlink search on authority sites in your topical community. Finding authority sites is easy--they are the sites that rank highly for a search for that topic. Once you find an authority, search "link:http://www.theirsite.com." Go through the backlinks, and find pages that link out to multiple sites within your topic; a page that links out to multiple authority sites is probably considered a hub by a search engine.
Aside from hubs, it can be quite helpful to get links from the authority sites themselves. I have seen many Web sites get a significant boost after obtaining just one link from a top authority. It is implied that an authority site will link out less than will a hub, and therefore it is possible that these links are even more valuable in terms of rankings.
Obtaining links from quality hubs and authorities is easier said than done. One can however use certain methods to get links quickly. These methods include but are not limited to: offering to swap links; submitting a relevant, well-written press release; submitting a relevant, well-written article with your Web site's URL hyperlinked and embedded in the copy; offering to buy or rent a links; and, of course, writing a lot of great content (it will get noticed, sooner or later!).
Obtaining links from reputable sources within your Web site's topical community is necessary in order for that site to be ranked highly in today's search engine algorithms. Getting your Web site entrenched within its topical community would be a good idea anyway, even if search engines did not exist--which is a pretty good litmus test for a strong, long-term SEO method.
Andy Hagans is a search engine optimization consultant who specializes in link building and risk management.
Good Content: The Key To Search Engine Ranking
Good Content: The Key To Search Engine Ranking
Internet Directory Submission Tips
Internet Directories and their Importance
Drive More Traffic to Your Website With Your Web Page Title!
One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Some people will argue that search engines put little or no value on the title tag, but regardless of how the Meta title figures into the ranking algorithm, the title tag is still critical to driving new and repeat traffic to your website.
Banned from Google and Wondering Why?
There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name. It's a Web site owners worst nightmare, getting kicked out of the search engines.
Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well
By now, you know that to rank well in the Search Engines, you need to have the keyword in your URL's directory name and filename, if not in the domain name as well.
The Truth About Search Engines: Playing A Game You Cant Win
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion.
Search Engine Optimization Lies & Misconceptions
In a perfect world, everyone would be honest.
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest.
Tales, Fails And Betrayals Of Search Engine Placement Part 1
This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!
Google, Yahoo!, Pandoras Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."
Google Ban - How Not To Get Banned By Google!
Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!
How Ive Maintained 7 Top Ten Google Rankings For Nine Months
Back in November 2004 I discovered a way to get a top 10 ranking in Google. I tested the technique for 3 months before I shared my findings with the world.
3 Principles Of Google
When online "Use it. Use it. Use it."
How to Make a Title Tag that Search Engines Will Love
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:
Lets Make Your Website #1
Their is simple way of making your website rank top and search optimized.
The Matrix Help For Keyphrase Analysis
Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.
Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen
Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen. The following suggestions, if followed, will help you get better rankings by the search engines and more traffic to your website.
Link Popularity Pitfalls
As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Their linking campaigns could be in vain if they let a large number of outbound links drain their existing PageRank. If their site were a bucket it would be full of holes, to illustrate this point, if you had a large number of outbound links, which are not reciprocated it would reduce your overall PageRank. Be diligent in identifying sites that are no longer linking back to you anymore. Also keep in mind putting more than 50 outbound links on any page is not advisable. Also be wary of sites that link to you from pages with more than 50 outbound links. Google's PagerRank is based on incoming links, but not only on the number of them. Instead PageRank is also based on the PageRank of the page on which your link is placed. For example a link to your site could be more valuable from a PR4 page with no other links than a link from a page with PR5 and 60 other links.
Why You Need a SEO Maintenance Plan
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon lose the business your web site initially generated.
Keywords ? Key For All Doors
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.
|home | site map|