|Search Engine Optimization (SEO) Information Tony|
Drive More Traffic to Your Website With Your Web Page Title!
One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Some people will argue that search engines put little or no value on the title tag, but regardless of how the Meta title figures into the ranking algorithm, the title tag is still critical to driving new and repeat traffic to your website.
Countless sites under-utilize this title space by entirely forgetting to name their pages (untitled document) or name their page something completely useless or generic (welcome to our site, or home). An "untitled document" or "home" bookmark will do little to help encourage repeat visitors to your website. Either the visitor will have to take time to rename your bookmark or they will completely forget what the bookmark is for.
Not only does the title tag provide the bookmark name, but it also determines the clickable link that is displayed on the Search Engine Results Page (SERP).
If your title tag looks like this: Customized Email Stationary/Branded Email
Your page will show up like this on a Google search (or another SERP)
Customized Email Stationary / Branded Email
Obviously "untitled document" or "welcome to our site" is not very effective in drawing visitors to your site.
Follow these tips on writing an effective and useful title tag.
Search engines ignore (or don't index) "stop words," so avoid using them in your title. Stop words are common words that really don't help determine the true content of your site. Examples of stop words are: the, with, to, also, an, and, as, at, be, because. Space is already limited in your title tag, so there is no sense wasting space on words that will be ignored by the Search Engines and really won't help bring any new traffic to your site.
Basically, you can bring more visitors to your website site by keeping your Title Tags simple and meaningful.
© 2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear. The attribution should read: "Tanya Beaudoin, B.A. owns and operates a Web Design Company ? OOD Web & Graphic Design Studio - that specializes in e-solutions and graphic design (including web design, search engine optimization and internet marketing products like e-stationary and newsletters). Please visit Tanya's web site at http://www.officeondemand.ca for additional business related articles"
Finding the Right SEO Company
I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It's your job to make sure you find an SEO firm that will work for you.
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.
SEO Tips for Google
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Getting Honest With The Search Engines
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SEO, the Simplified Version
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Increase Your Search Engine Ranking
There are methods to increase your search engine rankings which may seem like rocket science to you, so you have probably avoided dealing with this issue.
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SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a new business opportunity in the search engine optimization industry. The outsourcing of link building emerged from the fact that many inbound links mean a high search engine ranking and/or a high Google PageRank.
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Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. So how is it possible to select a powerful traffic-pulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular?
Search Engine Optimization: Who Do You Trust?
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Over Optimization and the OOP - Does a Penalty Exist?
If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).
How to Choose Keywords to Theme Your Pages and Boost Your Traffic
One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords.. These are the words or phrases that you use when writing your content to help theme the page so that the search engines know what your page is about. These secondary keywords also help to bring in more traffic, because they add more depth to your page, meaning that your page is found for a lot more phrases than just the primary phrase you page is built around.
Diary of a Google Gazumpee
Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.uk wrote an article entitled "Been Gazumped by Google?" GAZUMPED! What a wonderfully descriptive term. In fact, it succinctly describes what happened to us when our website went from #1 to oblivion a few months ago.
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