|Search Engine Optimization (SEO) Information|
Buying Textlinks: The Latest SEO Craze
With search engine algorithms changing seemingly daily, the quest to rank high in the search engines and stay there is proving to be quite the challenge for most webmasters. One of the more recent popular ways of achieving this is through buying text links on websites that have high PR's (page ranks) on Google and that also rank well in the other major search engines. Is buying text link placement worth it?
Not only are text links great for search engine purposes, but if placed well, can actually drive traffic to your site. And whose website nowadays couldn't use more traffic? Enough said.
Those are the benefits behind purchasing text links. But what are the disadvantages?
1) Cost ? it's not uncommon to pay $100 monthly for a 3 word textlink on a PR 6 website. If you do choose to go this route, choose your text carefully and budget wisely.
2) Relevancy to search engines ? if you're running a homemade toys website and have a popular online pharmacy website linking to yours, this won't be as relevant as say having Mattelģ linking to you. Remember that search engines are becoming more and more sophisticated and they can tell whether two sites have complimentary, competitive, or completely unrelated website content.
3) Limited link length - rarely are you given the option of selecting more than three words when purchasing links. You may have difficulty coming up with only three keywords relevant to your website, so this can often prove to be a difficult task.
4) Page is already populated with other text links ? online auction sites that have sellers auctioning off website text links are notorious for selling textlinks on websites that already have 50 more on the same page. Look for sites that limit the number of textlinks sold.
5) Search engine spam ? your site linked on every single page of a 3000 page website using the same keywords and url can be considered spam to a search engine. If you choose to purchase multiple text links on multiple websites, make sure your linking text varies.
The lesson is to be simply cautious. Using a textlink broker to find relevant and complimentary websites to buy links from can prove to be highly beneficial ? just do your research first. Would a $100 monthly textlink investment be better spent on a pay-per-click (PPC) campaign, or will the long term benefits of buying a text link outweigh a temporary influx in visitors? Return on investment is key ? whichever route will yield you the highest ROI should be your ultimate determining factor.
Veronica Dubak is an SEO expert, internet entrepreneur, and the owner of the successful free online paid surveys directory, SurveyBounty.com. With a comprehensive listing of market research companies classified by region, and background information on the online survey industry, SurveyBounty.com is the legitimate source for online survey information.
Your PC can Contribute with Google Compute
Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and the project is operated by the University of California at Berkeley. SETI monitors and processes radio signals from space, looking for possible signs of intelligent extraterrestrial life. SETI uses proprietary software to distribute computer processing power among all connected PCs participating in SETI project so that the radio signals can be processed faster and more efficiently. SETI effectively creates one big supercomputer from thousands of connected PCs across their network. Now users of the Google Toolbar can contribute to scientific research in much the same way, through Google Compute.
Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.
Is Something Missing From Your Keywords Research? (Part 2)
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool.
London Bombings and Number Patterns
Firstly, let me say that I am sure all our thoughts went out to the victims, their families and friends of these bombings, and other incidents where innocent people lose their lives. Secondly, an SEO ezine is not the place to debate the rights and wrongs of such events.
Directories and Their Importance for Search Engine Rankings
Why Search Engine Marketing Has A Passion for Web Site Usability
Watching a recent football game, I imagined two very different teams: one called ‚??The Horders‚?? and the other, ‚??The Hunters‚??. In the game, it takes planning and skill to carry a football a few yards. There‚??s interference and distractions. Scantily clad dancing girls are screaming cheers nearby.
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.
How To Syndicate Your Content
Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page.
2 Powerful Ways To Capitalize on Your Search Engine Traffic
Many marketers know that search engine marketing is among one of the best methods to get visitors to their websites. It's a profitable way to reach new subscribers and new customers.
SEO Expert Guide - Search Engines Explained (part 1/10)
Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later!
SEO: When Being Optimized Can Hurt
It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."
To Understand the Success of Website Ranking
Time is a factor
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. If you want more quality leads and patients, it's time to upgrade your web site marketing efforts.
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results. Since webmasters spend so much of their time worrying about PageRank, an important question is: how important is PageRank, really?
Google Zombies Need To Wake Up
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
Secrets on Website Promotion: How You Can Get a #1 Ranking for Your Website Name Within 30 Days
Launching a new website with enough acceleration to rise above this ever increasing daily din needs some force. It is common to see a website with a different name and various product or service offerings with equally unrelated names. Promoting these diverse brands will naturally need more energy than promoting just one brand.
The Search Engine Of The Future: Mobility Has A Pricetag
We all know the ease of using a search engine to garner information from around the world in microseconds. We've gotten accustomed to accessing these for the price of our hookup to the internet, be it dial-up, cable or wireless. But as more of our world connects via wireless media, what is included in our 'free look' may be changing.
Dont Focus Too Much on Your Internet Business Website Ranking
No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.
Tops In Toolbars?
Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page. Whether the number is accurate, important, or even updated any more is a matter of debate on the marketing forums. But the only feature that was really worthwhile for more casual surfers, other than being able to use the Google search box directly, was the popup window blocker feature, which oddly enough, is the least favorite feature of many an internet marketer.
PageRank for Websites: Is There More to the Web?
Google's PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google's fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank. PageRank is a term that relates to the algorithm that Google uses to rank a website in its search engine. Coined by Larry Page, one of the engineers of Google, PageRank has come to mean so much to webmasters and SEO's that it dictates how we market a website. But let me coin a few terms of my own. (Or, borrow them from others, perhaps?) And while some of these concepts are included in the PageRank algorithm themselves, it's often helpful to be reminded that there are many factors that a webmaster should concentrate on, and not just one overwhelming aspect. It bothers me that Google's toolbar's PageRank indicator "measures the IMPORTANCE" of a page; important to them, perhaps, especially in light of the release of the Google Toolbar for Firefox on July 7th. But lack of PageRank doesn't mean that your site isn't important. So how do you let the search engines, Google in particular, know that? This article is a collection of the phrases that indicate the behavior of search engines today.
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