Search Engine Optimization (SEO) Information

Googles New SEO Rules


Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.

3 Deadly Search Engine Marketing Sins


My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with

The Search Engine Of The Future: Mobility Has A Pricetag


We all know the ease of using a search engine to garner information from around the world in microseconds. We've gotten accustomed to accessing these for the price of our hookup to the internet, be it dial-up, cable or wireless. But as more of our world connects via wireless media, what is included in our 'free look' may be changing.

What Is Search Engine Optimization And Why Do I Need It?


Purchasing web design service is confusing with all of the different buzz words floating around. In an earlier article I discussed the differences between custom web design and web design based on templates. Another service being pushed by many web developers is search engine optimization (SEO). It has become a huge field in the last few years despite the fact that many purchasers of web development services are not clear on what it is or why they need to consider it in the making of their site.

Search Engine Optimization: What Is It?


Search Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines.

Do the Search Engines Know Your Website?


Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?

The Google Sandbox Explained


The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004. What is the function of the Google Sandbox?

Choosing your Meta-Keywords


This article assumes you already know what a ?meta-tag keyword? is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages.

Get Traffic You Need - Make Your Links Work


So you have built a nice web site with good solid content and now want to start selling your products or services.

Agressive Linking Strategies Help To Get Your Site Noticed


A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now.

Content Is King


Over the past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to form the best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number one in the search engine results pages. That factor is ?content?. It seems search engines in their quest to provide ever more relevant results are giving site content more and more weight in their ranking algorithms. These days we are seeing web pages packed full of relevant text as opposed to the wonderful, graphical pages that used to adorn many a company?s web sites.

Keyword Targeting Strategy In Your Site


Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.

One Way Linking Campaigns II


There is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain. When they will use you they will credit you for it. Also submit your articles to them. If they ever quote you they will link to you & the added advantage will be that their articles will get published in good places. Imagine an incoming link to your site from TIME or NATIONAL GEOGRAPHIC.

The Long And Short Of It Is That These Two Sales Techniques Are The Same


With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors. It was bound to happen. The problem now is that there are thousands of different companies telling you that their way is the best way and that you should follow their advice. I don?t subscribe to all the thousands of new and fangled ideas to sell anything. This article describes two methods described by many as ?new? online sales techniques, which many people call the long copy versus the short copy debate. It?s actually simply a mix of the ways we?ve all been selling stuff since print was invented.

Keyword Popularity Check


Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.

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