Search Engine Optimization (SEO) Information

Beyond Hits!


Your Website visitor reports are a goldmine of information.  If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment.  And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.

Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?


As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years. Google seems to be updating their index as often as every other week at this point and older established sites that are already indexed seem to be re- crawled on that twice a month schedule on a fairly routine basis.

Beyond Search Engines


Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business. Achieving a top listing from a major search engine is becoming more and more difficult over time. The competition for top spots is intense and it's getting harder every day to get listed at all. Also more and more search engines are moving to a pay-per-click model, and paying for top listings may not be in your budget.

An SEO Checklist


Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat. The key to high search engine rankings is structuring your website correctly, including plenty of content that is relevant to your keywords, and making sure your website is spider-friendly. You can use this checklist to make sure all of your Web pages can be found, indexed and ranked correctly:

Link Popularity Pitfalls


As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Their linking campaigns could be in vain if they let a large number of outbound links drain their existing PageRank. If their site were a bucket it would be full of holes, to illustrate this point, if you had a large number of outbound links, which are not reciprocated it would reduce your overall PageRank. Be diligent in identifying sites that are no longer linking back to you anymore. Also keep in mind putting more than 50 outbound links on any page is not advisable. Also be wary of sites that link to you from pages with more than 50 outbound links. Google's PagerRank is based on incoming links, but not only on the number of them. Instead PageRank is also based on the PageRank of the page on which your link is placed. For example a link to your site could be more valuable from a PR4 page with no other links than a link from a page with PR5 and 60 other links.

Analyzing Googles Backlinks Is Close To Worthless


Linking for Fun and Profit


Well actually, linking isn't fun at all. In fact, it's quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if you're not actively building links the RIGHT way you are going to be left behind. In other words, your site will be "Lost in Cyberspace". The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages.

Five Short Quick Tips on Web Page Titles


By Catherine Franz

Google Slavery...Old Habits Die Hard


For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches.

Linking for Traffic not Positioning!


With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking!

Google Page Rank Is Dead - Or Is It? - Part I


For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.

Hens Lay Eggs (HLE) by Silke Stahl


?HLE? is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.

Content Management Systems Eyeball SEOs


Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.

Copywriters: Make Friends with Search Engine Optimization


I don?t know about you, but I felt a lot of internal resistance when it was first suggested to me that I write ?for? the search engines.

The Search Doesnt End at Your Homepage


In a recent report for a new client, I wrote:

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