|Search Engine Optimization (SEO) Information Tony|
Finding The True PR Of A Page?
I had an email "conversation" this last week which I feel others may benefit from "listening in" on. Here it is in summary:
Why is it that xxxxxxx ranks so well on Google for the phrase xxxxxx xxxxxx when it has a PR of 0. The other top results have PRs of 5 and 6. Is Page Rank becoming less important?
My answer to Graham was to go back and read a previous newsletter where I discussed just this. In issue 48 I discussed anomalies in PR and backlinks. You can read it online here:
In reply, Graham wrote back:
If Google are not telling us the real PR values, how can we find out the PR of a site? This is making link exchanges much more difficult. How are we supposed to know whether a link partner is good if we don't know their true PR?
and my reply went something like this:
Google released backlinks and Page Rank data to the webmaster community. However, in doing so, they unleashed a monster.
SEOs quickly reverse-engineered the Google algorithm which showed how important both backlinks and PR really were to high rankings.
Every SEO and his cat went out to increase backlinks, and increase PR to their sites. Knowing the Page Rank of another site was fundamental in "manipulating" the PR of your own site. Knowing the linking structure of other sites was fundamental in beating the system and getting your link structure just right for top rankings.
SEOs were manipulating the results using information that became available as soon as Google released PR and backlink data.
Why does Google dislike this? Well, Google wants the best pages to rise to the top of the rankings. A best page might be described as the page with the most relevant content for the search query that was run at google.com.
As webmasters became better at manipulating PR and backlinks, more and more rubbish began to surface in the top results, and that remains today. Pages ranking well only because a good SEO did his or her job, not because the page is the most relevant.
This is why Google have removed your privileges and no longer gives accurate PR or backlink data. They don't want you to have it any longer. They have it in their database and use it for ranking purposes, they just don't tell you that information any more.
As to your question about how to find the real PR if Google toolbar does not show it - there is no way. This is information that Google own, and they have no obligation to give it to you. By hiding this information, Google probably hopes that webmasters will give up the obsession of PR and backlinks, and concentrate on providing quality content that searchers will find interesting - content that adds value to the net.
So how do you know if a link partner is a good one? Simple. Look at their website and see if it is quality or rubbish. A quality site will always be a good link partner, a rubbish site will never be a good link partner.
This is how Google always envisaged PR and backlinks working together to pick the best pages for search results. Sites vote for others based on quality of site, not because of what benefits you might get for providing the link."
The Changing Face of Search Engine Optimization
With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other. The search engines, especially Google, seem to be on a daily diet of change and their algorithm seems to be growing at the rate of their index.
Search Engine Optimization: Get the Low-down
Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.
Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
Google Has No Content On Page
One of the post from My SEO world Meet Up Group?.!
A Real Example of Search Engine Optimization (SEO) Success
The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.
Introduction to Google Page Rank (PR)
For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.
Using Blogs for SEO
Why Start A Blog?
The Unethical SEO Myth
"The use of black hat SEO techniques are completely unethical." Really? I completely disagree.
How to Manage SEO
Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:
The 3 Essential Components of a Search Engine Optimization Campaign
Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet.
What is PageRank?
Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It's virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.
Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach.
Linking Strategies to Skyrocket to the Top of Google
If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking.
What Is Waiting for Us? Tomorrows SEO Industry
Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at least from the traditional SEO point of view.
What is The Google Sandbox Effect?
In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of "x" months. Thus the term "Sandbox Effect" applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.
A Naive Mistake Cost Me My Google Rankings
Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.
Search Engine Monopoly
Ever wondered how one search engine is dominating the entire web. In any business, you have so much stiff competition. Is there any business that you can start that has no competition ? Whether you decide to open a restaurant or a real estate company - you are going to have a lot of competition. And picture the competition that you will have - you will have 100's or probably 1000 other people doing the same business. But in search engine competition, you can probably count in your fingers as to how many search engines there are. But still people are hesitant to go into this field.
Google Rankings ? Achieving a Top 10 Position in Google ? Part 1
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. If you are one of the few to make it onto the Top 10 list, you have probably found out that your listing doesn't always stay on top. So, besides all the other advice online, it is also extremely important to under stand your competition, and to properly use their key words to your advantage. This article will be part one of a two part series. Below we will look at GoogleRankings.com and how this useful tool will help you in your quest to achieve a top listing within Google. Just as an addendum, we use these tools on a daily basis to achieve top 10 listings for our web properties.
|home | site map|