|Search Engine Optimization (SEO) Information Tony|
A Naive Mistake Cost Me My Google Rankings
Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.
Goggle and the other search engines are constantly changing their algorithms to keep pace of search engine spammers. Some novice website owners may be like me and be making big mistakes in the eyes of the search engine bots which will lower their search engine ranking or blot their website right out of existence from everyone except those people that have been given their website URL.
Let me tell you my mistakes and what I've learned from them... In 2000, I started a small research vineyard. Soon I wanted a website to tell people about it, advise others how to grow grapes, and get my research information out to the public.
I was on a shoe-string budge so I learned HTML myself. My website was quickly posted to one of those "free" website hosts. Two months later, my website was hitting the top "5" in the search engine rankings for all of my keywords. I had lots of relevant content which made this possible. I was in heaven!
I soon realized that the free web host didn't provide all that a webmaster wants (cgi-bin, commerce, etc). I found a better host provider at a reasonable price and I moved my website.
Big Mistake #1: I didn't remove the pages from the free website host. I figured with time, that host would see no activity and just drop me from their server to make more room for other websites. Little did I know how long that free website would persist on the Internet.
Big Mistake #2: This one is much like the first one, just done in a different manner. After three years, I got tired of my website's appearance. I had learned CSS and wanted to make my website more uniform and professional looking. Slowly, I began transitioning my pages to the new look. Since the search engines knew the old pages, I simply left them on the backend of my website, while naming the new pages differently and more google friendly. Little did I know at the time the search engines would spider both the new and the old pages now.
I really didn't know that I was doing anything wrong. When I checked my search engine rankings, I still ranked very high. I should have paid more attention and noticed that sometimes it was the new pages that ranked up there but often it was the old pages. They had been there all along and still commanded those high search engine rankings. Once in a while I even saw some of the old pages from the free web host days.
I guess I was only concerned about my search engine rankings, not which pages, new or old were being indexed. After all, as long as my site was getting noticed, And traffic was coming to my website so why care?
Big Mistake #3: I wanted to put up more relative content in the form of articles related to growing grapes and win on my website. I though this would help my search engine rankings for some keywords I was low in and also help my website visitors.
I purchased a program named "Article Equalizer" to make this task easier on myself. Being a new user of this program, I began to use this software with the templates that came with the program. It seemed to work well and produced the results I wanted.
Little did I know that by using the built-in templates that came with this software, a "finger print" would be placed in the resulting pages that would identify that I used this program to generate the index to the article and the article pages themselves.
Mistake #4: To aggravate the above mistake, I loaded the index page to the back end of my website. This index page was a collection of hyperlinks, no content, just links.
Goggle drastically changed its algorithm early in the year 2005. The unthinkable happened. Not only did my search engine rankings drop, they disappeared altogether. I wasn't even in Google. Google had treated me as a search engine spammer! I had lost my top rankings and now wasn't even indexed.
I had violated Googles new rules. I learn a lot from my mistakes. What rules did I violate? First, I had multiple pages of the same content all over the web and my own website. Google says, "Don't create multiple pages, subdomains, or domains with substantially duplicate content." Boy, had I done that. And without even knowing it. I had links up on the search engines that lead to multiple pages on my own site and to my old free one.
I had created pages that had multiple links that lead back to my main page through my article directory index. I know it looked like I was spamming Google but it was just a naive mistake, compounded through the software that was going to save me time.
Naive mistakes can cost you everything when you're running up against google. My laziness cost me. I didn't erase what I had created before and had used a program to save me some time.
I've remedied my mistakes but am yet to be found in Google. They are unforgiving in that respect but I believe that I will soon be back in their good graces. Learn from my mistakes and don't make them. If you have disappeared from Google, you might want to check and see if you too have made some naive mistakes like I did. Change your website to conform to Google's guidelines and then re-submit your site. If that doesn't work. You'll have to start all over with a new domain name. And that can be a painful waste of time.
Jim Bruce of Ristvin Marketing helps newbie internet marketers develop their online businesses through advice and business software. You can find out more at http://www.ristvinmarketing.com
What is Search Engine Optimization?
It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.
Finding the Right SEO Company
I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It's your job to make sure you find an SEO firm that will work for you.
Search Engine Optimization: Who Do You Trust?
Internet search engines exist to organize the seemingly immeasurable amount of information available on the web. They direct people to pages that are relevant to their searches, pages that discuss the exact keywords they are looking for. For a business that receives the majority of its clientele from search engines, search engine rankings can make or break an e-commerce company.
Advertise Locally Using Search Engines
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.
Googlebot Wont Go Home
I have 'Googlebot' crawl my site every day like a dispossessed spirit that can't leave.
How to Increase Alexa Ranking of Your Website
Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. We have to simply click The Wayback Machine button on Alexa toolbar and we can see the old data of that website.
SEO Expert Guide - Conclusions (part 10/10)
As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. By way of conclusion, therefore, I would like to (i) summarise the time/spend/effort (=cost) and value trade-off for each area I have covered, (ii) highlight from that you top five areas of focus and (iii) give you some migration tips for how to cut-over to your new, optimized site.
Crash Course in Getting a #1 Google Ranking
First, here's the rundown of some of the terminology I'm going to use ?
Do Search Engines Scare You?
What do the words "Search Engine" make you think of? I get immediate mind-pictures which vary but all have similar themes. Sometimes I see one of those tiny submarines which are used to explore the deepest parts of the ocean bed. I have this picture in my mind of the tiny submarine underwater in complete darkness apart from the beam of its searchlight which is probing the gloom. Other times I see a horse-drawn carriage driving through dense fog with only its weak lamp relieving the darkness. This scene is from a movie where the police are racing through London in search of Jack The Ripper. The final picture is of a line of policemen in old-fashioned uniforms advancing across a moor in darkness through rising mist with only their flashlight-beams to light their way.
How Do I Improve My Web Site Conversion Rate? Part 1
SEO Tips for Google
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Let's start from the top:
PageRank for Websites: Is There More to the Web?
Google's PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google's fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank. PageRank is a term that relates to the algorithm that Google uses to rank a website in its search engine. Coined by Larry Page, one of the engineers of Google, PageRank has come to mean so much to webmasters and SEO's that it dictates how we market a website. But let me coin a few terms of my own. (Or, borrow them from others, perhaps?) And while some of these concepts are included in the PageRank algorithm themselves, it's often helpful to be reminded that there are many factors that a webmaster should concentrate on, and not just one overwhelming aspect. It bothers me that Google's toolbar's PageRank indicator "measures the IMPORTANCE" of a page; important to them, perhaps, especially in light of the release of the Google Toolbar for Firefox on July 7th. But lack of PageRank doesn't mean that your site isn't important. So how do you let the search engines, Google in particular, know that? This article is a collection of the phrases that indicate the behavior of search engines today.
Keywords are the ?KEY? to a Popular and Profitable Web Site
Keyword Research will reveal answers to 3 critical questions:
How to Improve Your Search Engine Rankings
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it. I do agree that improving search engine rankings in competitive niche markets require a good deal of knowledge and expertise. It's TIME to learn the basics of how to improve your search engine rankings. There is huge need for search engine optimization experts, but most websites don't find themselves in a very competitive niche market. Many websites can achieve top rankings by applying my optimization basics. All you have to do is put in the time learning and applying them.
Google Ban - How Not To Get Banned By Google!
Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!
Your PC can Contribute with Google Compute
Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and the project is operated by the University of California at Berkeley. SETI monitors and processes radio signals from space, looking for possible signs of intelligent extraterrestrial life. SETI uses proprietary software to distribute computer processing power among all connected PCs participating in SETI project so that the radio signals can be processed faster and more efficiently. SETI effectively creates one big supercomputer from thousands of connected PCs across their network. Now users of the Google Toolbar can contribute to scientific research in much the same way, through Google Compute.
The Ultimate Free Google Ranking Tool
The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results.
Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success
In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result. Consider the following strategies to get your web page noticed as frequently as possible.
The Fundamentals of Inbound Links
We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don't have a lot of text, so herein lies the problem.
|home | site map|