|Search Engine Optimization (SEO) Information|
Introduction to Google Page Rank (PR)
For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.
In case you didn't know, to get your PR rating up it is essential to have a significant number of good quality links to your site (the techy bit)... to make a link count, the page who is linking to you needs to have a PR of 4 or more (the higher the better). That's not all though... Every link that page has to another site gives some of the PR away, and every inbound link gives it more, so to know if having a link from another site is going to benefit you very much, you need to look at the PR and then find out how many inbound and outbound links is has! phew!
Not easy I would say, so that's why we now have special software - you give it a URL and the keywords you have optimised for, and it crawls its' way round the web looking for pages to link from and analysing them. You end up with a CSV or HTML file that saves you hours in searching and tells you which links are worth having.
Here's an example of the output for 1 potential link:
Keyword-to-Link search. Used keyword(s) "web site designer".
Rank: 7 Estimated: 3 Outbound: 369 Backward: 2460
This tells you the PR of that site is 7, 369 links to other pages, 2460 links to that page, and it would give you a boost of 3 out of a potential 10 for getting a link.
We offer 2 services - 1 where you supply the keywords you want analysing, and we supply the file back to you with the hard work done, ready for you to approach the sites for links. As an introductory price for August / September this is only £99 + VAT.
We also do the complete link building and optimisation service.
Call for more information - 01202 242200.
About The Author
Simon is a director of Bournemouth based Refreshed Media (http://www.refreshedmedia.com)
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Five FAQ About Google PageRank
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Google Page Rank Is Dead - Part II
In part I - Google Page Rank Is Dead - Or Ist It? http://web-marketing.smartads.info/2004/august-11.html
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Are You Getting Nuked By Google Lately?
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This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!
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For your business web site, good search engine rankings and high user traffic depend on relevant content. More user traffic will mean more sales leads and then more sales. Beyond any technical tricks, content that meets the users' need for three types of information is the best guarantee that search engines and users will find your site. The Google and Yahoo page rankings favor sites that have articles of about 1000 words and that use keywords relevant to the user's search.
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