|Search Engine Optimization (SEO) Information Tony|
Paris Hiltons Reputation is SHOT! Hows Yours?
With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!
Because while it's true that there are many factors that determine how well a page ranks in Google - did you know that one stands out above the rest? It's link text. (Also known as anchor text?)
So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords.
And for sure can't hurt for lesser search terms.
You see link text creates what's known as "link reputation". Have enough links using the same phrase as the link text and Google can't help but conclude that's what the page linked to is all about.
Yeah but?how powerful is the link text of inbound links, really?
Well guess what? It's so powerful you can land top listings for a given keyword phrase without the keyword phrase even appearing anywhere on the page.
Since I can sense your skepticism from here, let me prove it using 6 examples which I was able to dig up in about 15 minutes. Starting with
===> The "website traffic" Mystery
First I did a search for "website traffic" in Google.
When I did the search, (and we both know things can change) this site, http://buytraffic.1st-casinoaffiliateprograms.com, was poised in position #3.
Not necessarily what would come to mind as a site dealing with website traffic now is it?
Yet try as I might, when I searched that page for the term "website traffic" I couldn't find it. Not even once. But when I went in search of the links to that page however here's what I did find:
"Buy website traffic - casino traffic - You can choose to buy website traffic or if you own an online casino you can buy complete packages including signups, banner displays and unique visitors. This can push your website traffic and signups dramatically."
Huh? See that? That listing's got "website traffic" in the link text. And a couple more times in the description.
I guess the only possible explanation for the #3 ranking for "website traffic" is the link text. That's what is causing that page to rank #3 for that term.
===> Cell Phone
For example two I searched on "cell phone". This time Sprint PCS came in at #5 out of 5,100,000 listings in Google.
Once again, the term "cell phone" did NOT appear anywhere on their page.
===> Laptop/Laptops Examples
Next I tried "laptop". The Apple Powerbook listing came in at #4. Yet, and you guessed it, the word "laptop" was no where to be found on that page.
Since I was in the neighborhood, for the fourth example I gave "laptops" a shot. The site was sitting in #4 out of 5,910,000 competing pages when I did that search. Yet once again, the word "laptops" doesn't show up on that page either.
Of course a check of the backlinks turned this up from the Yahoo Directory:
"Discount Laptops - retailer of new and refurbished notebook computers."
Oh and I found the exact same listing in DMOZ. Since it featured "Discount Laptops" as the link text, it's only natural Google would conclude the page is about what else? Laptops!
Monster.com currently holds down the #1 spot for the search term "jobs". Once again, (you beginning to see a trend here?) the word "jobs" does not even appear on that page.
Finally I searched on "money". Perched at #16 was MasterCard's website. Here too, the word "money" was not used even once in the visible text.
===> Summing Up This Link Text Stuff
Based on the evidence when it comes to ranking high in Google, saying link text trumps all is surely not too strong of a statement.
In fact it's absolutely positively true. Focusing on link text is a surefire Google seo tactic. Yes, content counts, but link text counts for more..
Making link text the closest thing to a sure thing you can get.
Simply put, link text, which is used to develop your site's link reputation, is one of the most powerful seo techniques going. It gives you ranking momentum like nothing else. Use tightly focused link text with links from high PR pages and you've got yourself an unstoppable combination.
So are you capitalizing on the power of link text?
Are you constantly getting links with the appropriate link text in them?
If not why not?
Because as I've shown you - link text really does trump all.
John Gergye shares more ideas like this in his recently updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml/ Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml/ and get the free special report "Coming Out On Top".
The Myth of Search Engine Submission
Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site.
Optimize Your Website or Get Lost In The Crowd!
It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic.
Linking Strategies to Skyrocket to the Top of Google
If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking.
Mindset from Yahoo!- Changing the SEO Game
Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.
Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner
So your company has a website ? an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN?
Search Engine Optimization (SEO) - Fix Your OffPage!
Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever!
SEO Expert Guide - Sitewide Optimization (part 4/10)
In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Determining the Value of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric. As I began our most recent review of our pricing something really starting to become quite obvious; search engine optimization is requiring more and more research and analysis than it ever did before.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you'll see offers to submit your site to a scadzillion sites for some low nominal fee.
How To See What Pages Of Your Site Google Has In Its Index
There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies.
Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?
You may be hiding if the search engines can't 'see' all of your site's relevant content.
SEO For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing ? Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords. This article will focus on how you can optimize your website to rank on the top positions in search engines.
Achieving Better Search Engine Optimization
The search engine giants are locked in an all out power struggle to get your attention and patronage.
How to Choose Keywords to Theme Your Pages and Boost Your Traffic
One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords.. These are the words or phrases that you use when writing your content to help theme the page so that the search engines know what your page is about. These secondary keywords also help to bring in more traffic, because they add more depth to your page, meaning that your page is found for a lot more phrases than just the primary phrase you page is built around.
Black Hat SEO and the Sneaky Redirect
Are shades of grey SEO really Black Hat SEO?
Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
Search Engine Robots - How They Work, What They Do (Part II)
If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about.
The Google Sandbox Explained
The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004. What is the function of the Google Sandbox?
Utilizing Popular Directories as Free Link Sources
If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results. Proposing link exchanges with other sites that have similar content to your own is a good idea, but the process can be terribly time consuming. So what else can you do?
Is Google Fair?
If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones?
|home | site map|