|Search Engine Optimization (SEO) Information Tony|
Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?
You may be hiding if the search engines can't 'see' all of your site's relevant content.
You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers. It's well written and contains the appropriate keyword phrases that prospects will likely use when searching for this type of information on the Internet.
For some reason, though, the search engines seem to be ignoring this great content, and you're missing an opportunity to bring well-targeted traffic to your site. The problem may be that your Website isn't as friendly to the search engines as it might be.
In the audio book, "Sound Advice on Search Engine Optimization," author Jill Whalen says, "You'd be surprised how much content is buried deep within Websites that the search engines simply can't find."
Search engines discover and index Web pages using software called 'spiders'. Spiders crawl from one page to another via the plain text or graphical links that connect them. Organizing your Website properly can improve the chances that the search engines ? and ultimately your customers ? will find all of your site's pages.
"If you've got great content and want to share it with the world, you'll have to make sure that your site is spider-able."
This is where a sitemap page can come in handy. A sitemap is like a table of contents. "Create a sitemap that links to all the major categories of your site," says Whalen. "Make sure you link to the sitemap from your homepage. For larger sites, the sitemap may need to be a directory of sorts, and possibly even be multiple pages."
If you want the search engines and your customers to find your Web pages, Whalen says, "Feed those spiders what they want through your sitemap, and you'll have half the battle won!"
Jill Whalen offers search engine marketing strategy advice each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92
About The Author
Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.
SEO #1: Choosing THE Keywords to Optimize for
This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test. Now today is DAY #1 and I will start with the first course on the list:
Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is
King + Queen = Royal Success
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Quite simply, I am going to give you the key to unlocking the secret chest of information that your competition is using to get better rankings.
Google Takes Care of Idiots Too
There's an old saying that goes, "God takes care of babies and idiots."
SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. The problem most SEO companies face is the fact that they forget the basics.
Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!
Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?
?Google Friendly? Solutions to Graphic-Intense Sites
We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index.
Maximising Google?s PageRank of Your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.
PageRank for Websites: Is There More to the Web?
Google's PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google's fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank. PageRank is a term that relates to the algorithm that Google uses to rank a website in its search engine. Coined by Larry Page, one of the engineers of Google, PageRank has come to mean so much to webmasters and SEO's that it dictates how we market a website. But let me coin a few terms of my own. (Or, borrow them from others, perhaps?) And while some of these concepts are included in the PageRank algorithm themselves, it's often helpful to be reminded that there are many factors that a webmaster should concentrate on, and not just one overwhelming aspect. It bothers me that Google's toolbar's PageRank indicator "measures the IMPORTANCE" of a page; important to them, perhaps, especially in light of the release of the Google Toolbar for Firefox on July 7th. But lack of PageRank doesn't mean that your site isn't important. So how do you let the search engines, Google in particular, know that? This article is a collection of the phrases that indicate the behavior of search engines today.
3.5 Reasons You Need To Forget About Search Engines
Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind;
SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)
In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
HTML and Search Engine Optimization - What You Dont Know Can Kill You
When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. Review the following suggestions and above all get your information verified from a variety of sites, don't just take one site's information as the truth and run with it because you could be running in the wrong direction.
SEO, the Simplified Version
Lets get things straight. SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you. I have read many books on SEO and tried to get the best tactics to use. If you have already built a website there are two things you need to do. First is ON PAGE optimizing and the second is OFF Page optimizing. On page is basically getting your meta tags and description tags similar to the pages that you have built. One key thing to remember is try to use tags with the keywords in your content. For example: if you have keywords like "SEO consultant" in you content you should bold it and put alt tags around it. Try to do this to each keyword per paragraph, don't over do it then google will think you're a spammer. Build pages according to you keywords and description tags.
Google Zombies Need To Wake Up
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines
Your title tag is the most important 3 to 12 words on your Web page. It accounts for up to 80% of your rankings on search engines.
Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?
Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google. Apart from being the king of search engines, unlike Yahoo and MSN, Google does not serve sponsored results on top of its search results, drawing away considerable attention/traffic away from the search results. Hence ranking high with Google is worth all the trouble it takes to get there. Little wonder then, that most SEO revolves round Google. When Google sneezes, the SEO world catches cold. When Google tweaks its search algorithms, SEO experts scamper back to the trenches to gaze at their crystal ball, to figure out what Google is up to.
SEOs Relationship With Website Architecture
SEO's Relationship With Website Architecture
What is the Google Dance?
As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of "Google Dance". The Google Dance is simply that the predetermination of when the actual update will commence.
Niche Marketing - Why Keyword Research Come First
A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.
Getting To Know Google
Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.
|home | site map|