|Search Engine Optimization (SEO) Information|
Maximising Google?s PageRank of Your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.
Page rank is defined as follows:
We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages' PageRanks will be one.
The Anatomy of a Large-Scale Hypertextual Web Search Engine (Sergey Brin and Lawrence Page, founders of Google)
To conform to the PageRank algorithm follow these steps:
1. Get inbound links to your website
Google ranks your pages according to the number of links pointing at your page. Try to get as many links pointing at your pages as possible.
2. Your Title Tag
The title of your page is important. Place a descriptive title to you HTML tags in the section of your web page. Do not leave it with a title like "New Page", or "untitled".
3. Content-Laden Pages (Keyword Density)
Use more of your keyword on your pages. Be focused on your content. It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines.
4. Keyword-laden Links?
Insert more description on links to your website. For example, a link with the text "Cheap Medical Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap medical store" than if the link simply said "click here".
5. ALT tags on Images
Place description on images. Add ALT tags to achieve this on images. Google indexes the text given in the ALT tags of images.
6. Use the Google Toolbar
The Google Toolbar is an ActiveX control that installs into IE, and shows the Page Rank of any page that you visit. The toolbar can be obtained from http://toolbar.google.com/ If you use Internet Explorer, you can get an idea of what Google thinks of how important your site is in general, by downloading the Google Toolbar.
Good Google Search Engine Optimization looks at over 100 items, but here are some of the major items that Google analyses on web pages:
If it looks like you are trying to "trick" Google, then there is a chance you may penalized by Google. You must follow good practices.
About The Author
Brian Daniels (email@example.com) is the founder of http://www.xcelweb.com, a company dedicated to online Internet Marketing and Web Design. He has just released a new Ebook dedicated to Internet Marketing and Search Engine Optimisation.
Search Engine Success & The Google-Vision Secret
Want to know the secret to great search engine listings? Ignore Google.
7 Free Search Engine Resources You Should be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".
An SEO Checklist
Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:
Building Link Popularity As Easy As 123
The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. In this article I will tell you how to get links and how to find them.
9 Ways to Keep Google Happy
A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major problems:
Reciprocal Link Exchange Management Software
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?
What are the Benefits Of Submitting To Directories?
Increasing your web traffic and rank in search engines is probably one of your major goals, at least as far as your online business is concerned. One great way to increase your traffic and weight in the search engines is to submit to directories.
Search Engines from a Webmaster Perspective
By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts.
How to Develop a Successful ROI for Your Website
Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization?
7 Search Engine Optimization Strategies
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
Website Ranking With an Internet Marketing Specialist
On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player in the search engine industry and any serious internet marketing specialist and seo expert knows how important it is to get a good website ranking in that popular search engine. Understanding Google's algorythm along with having good html and writing skills can often make the difference between being an amateur or a good internet marketing specialist. Although, many other aspects that we will cover here should be taken into consideration when comes the time to find the right internet marketing specialist for your website.
Search Engine Optimisation: The Soon to be Impossible Dream!
There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. All of these share the key of great content in order to unlock success.
6 Ways To Attract Search Engines To Your Website More Often
Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.
Mindset from Yahoo!- Changing the SEO Game
Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.
Release from Google Sandbox Only to Search the Playground
The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot. We can now further the case study with indexing comparisons and discuss interesting Googlebot crawler behavior after release, at the 75 day mark, of the study website from that very confining Sandbox.
Search Engine Optimization Explained
Search Engine Listing And Optimization
Ten Critical Website and Search Engine Promotion Mistakes
When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you. Also, other SEO tactics could reduce the amount of potential visitors simply because you do not have a clear understanding of how the Internet and search engines work. Read the following tips on what not to do when promoting your website and if you are doing some of these things stop immediately and learn how to effectively promote your site.
Picking Keywords for SEO ? A Different View
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here's a different view.
|home | site map|