|Search Engine Optimization (SEO) Information|
Web Site Copy is about More Than Keywords
Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada.
You look for some good keywords and come up with 'Vancouver Island waterfront property'. So you use that term in your title, headline and here and there in the text.
So far, so good. The phrase will help you with your rankings. And the use of the phrase on the first screen of your home page will let your visitors know they are in the right place.
But for writers who focus too intently on keywords and phrases, there is a danger.
A danger in optimizing your pages for good keywords? Yes, I think so.
There is a significant difference between the keywords that pop into visitors' minds, and the hopes and ambitions they carry in their hearts.
Let's look at the real estate example again.
As a potential buyer I might type the phrase 'Vancouver Island waterfront property' into the Google search box, because that's what I'm looking for. But that term doesn't reflect what I'm feeling.
Having a home on the coast may have been a lifelong dream. It may be something I feel very strongly about. So when I come to your site, I am looking for two things.
- First, the rational part of my mind is looking for confirmation that your site can help me find what I want. And this is where the use of keywords and phrases makes perfect sense.
- Second, there is a strong, emotional element at play. As a potential buyer, I am looking for someone who can help me fulfill my dream. And this is where a writer who focuses too intently on keywords and phrases can end up with poorly performing copy.
By all means, optimize your pages for Google and for the rational part of a searcher's mind. But be sure to understand and address the emotional needs of the visitor as well.
That means using keywords as the starting point. Beyond the keywords, you need to use language that addresses the deeper needs of the reader.
Yes, understand what Google wants. And understand what your visitor is looking for. But if you want results, you also need to understand and address what the visitor is feeling and hoping for.
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!
Complete Web-Site Optimization For Search Engines (Part 1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle
I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve done with online, visitor-based activity. The conversion rate on a website is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it. The point of this article is to define what a conversion rate is and show you how you can begin to start improving your own website’s conversion rate and therefore your bottom line. At the same time, I will relate my observations to Paco’s on offline retailing.
Keyword Targeting Strategy In Your Site
Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.
How To Start An Internet Business ? Meta Tags and Keyword Density
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.
A Simple White Hat Technique To Get Indexed By Google
Everybody knows that getting indexed in Google is getting more and more difficult each day and every body is looking for that edge over the competition.
Tales, Fails And Betrayals Of Search Engine Placement Part 1
This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!
Easy And Simple Steps To Get Listed In Search Engines
Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation. 85% of internet users go to search engines and find the information they want.
1 Simple SEO Strategy To Get More Visitors To Your Site From Google
Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google? And it's not constantly improving your position in Google search engine result pages(SERPs) for your competitive keywords which can take some time after working on your search engine marketing campaigns.
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come." This may be true in Hollywood but certainly not true in the case of your website. You need to constantly work at improving your site to ensure that your website achieves a decent search engine ranking. This is a process that doesn't happen over night but with some concentrated effort you can get better search engine rankings. Here are some tips on getting to the top of the search engines.
Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics
Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags. The more educated you are about what search engines are looking for, the better you will be able to respond and rise in the rankings.
Google Love - Five Top Tips To Make Google Love Your Site
1. Google love ...
Search Bots, Crawlers, and Spiders
If you are a webmaster and you review your logs, often you will see a bunch of really strange hits. They aren't humans, you can't tell their operating system or their browser! Who are these pesky little creatures who rummage around the internet all the time?
Get Traffic You Need - Make Your Links Work
So you have built a nice web site with good solid content and now want to start selling your products or services.
5 Extremely Valuable Search Engine Optimization Tips
Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:
Keyword Research Made Simple!
Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using.
Five Tips for Search Engine Optimization
Search engine optimization sounds so daunting for most young companies. Who has time for dealing with metatags and keyword density when you're trying to get a company off the ground? Below is a simple list of five things you can easily do to improve your visibility on search engines.
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
How Ive Maintained 7 Top Ten Google Rankings For Nine Months
Back in November 2004 I discovered a way to get a top 10 ranking in Google. I tested the technique for 3 months before I shared my findings with the world.
Google Contest - Nigritude Ultramarine
Search engine optimization experts are having fun with Google. Experts, with DarkBlue.com at the helm, are holding a contest to determine how Google really works. Experts are competing, with the goal of optimizing a webpage for a non-sensical phrase: 'nigritude ultramarine'.
|home | site map|