|Search Engine Optimization (SEO) Information Tony|
How to Avoid Getting OOPed On by Google?
Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc., but still I was not climbing the ranks in Google.
I tried everything, but nothing was working. Then I had an opportunity to fly to Atlanta, GA for an intensive SEO workshop with Search Engine Specialist Brad Fallon and Online Store Expert Andy Jenkins. When I mentioned my quandary to Brad, he began checking my backlinks for me.
The problem became very obvious the more in depth the investigation got. Yes, I had gotten a lot of backlinks. Yes, I had a strong, keyword related descriptive text. Yes, I had keyword related Anchor Text (The Title linked back to a web site with a hyperlink). But here-in was my problem.
What I had done in my overzealousness to get my links exchanged (with everybody this side of the Sunni Triangle), was Over-Optimized my Anchor Text. Now, we were optimizing for several keyword phrases, but decided to go for a biggie ? "Web Hosting Provider".
The problem I had created for myself, however, was that every Link I exchanged in my flurry of activity, had the same anchor text, linked to the same URL on my site. Brad told me I had over-optimized the anchor text which appears un-natural to the Search Engines.
Because we were going after such a huge term, I mistakenly thought it was necessary to flood the net with as many links having "Web Hosting Provider" as possible, just to try and compete with the big boys having hundreds of thousands of links. Unfortunately, this was NOT the case. In fact, I did more damage than help.
I was OOPed (over-optimization penalty) on by Google ? dropped like a rock out of the top 1000 from being in the top 30. Aaaargh! "What do I do now?" I wondered out loud. I was left with a quandary of sorts. All the intensive hours of laborious link exchanging with other like minded webmasters ? do I now retrace my steps, and ask half of them to change my link? Sure! And while I'm at it I think I'll cut the back lawn with a pair of mustache scissors just for fun.
I pondered my websites' future as the SEO Pro conference continued?
On the last day, Andy Jenkins went into an in depth explanation of the incredible importance of examining your competitions' backlinks. Using one of the finest tools available, SEO Elite, Andy ran a sample examination of some competing sites ? one that placed well, one that did not. Both had a good number of backlinks.
What was the difference? He pulled up the first site not doing so well and went on to explain:
"Look down this column here on the right!" Andy exclaimed. "See the Anchor Text? All the same-most of the way down." He showed us as he scrolled down the long list of backlinks. "Now let's look at the one that's ranking well." He said, as he threw the one screen down and pulled the other one up.
"Look closely here, at these anchors." My heart sank when I realized all my hard work may have been in vain. "Check out the anchors-all varied." He pointed out. "You can see the main keywords show up the most, the second and third tier keywords show up less often."
So, what was the bottom line? Was I able to salvage my linking strategy? It turns out I was left with two choices (actually 3 choices- I could just leave it alone). Either I go back and mix up some of my anchor texts with my linking partners, or I had to de-optimize the keyword density on my home page drastically. On this site, I chose to change the linking strategy and index page.
There in Atlanta, on a rainy day in February, was birthed the idea of a program that could automatically rotate anchor texts and the URL's they link to, within a website. I presented the idea to my business partner and programmer Jonathan, to see if it was a viable idea. He said yes, and went to work scripting.
Several months later Link-Blaster was finished and uploaded. We decided to automate as many features as possible to help time strapped web-masters and SEO's with their linking strategy. Now, any member who joins can also get automatically placed on every other member's web site, gaining instant backlinks in minutes.
All links get 3 different Anchor Texts, 3 different URL's, and the ability to weight them by percentage. Finally, we added relevant RSS Feeds to each category page to make sure they're crawled consistently by the search engines. We're excited about this brand new system and expect great results.
If you'd like more info check out our website which explains in more detail all the features of this powerful automated system.
Bob Volk, Founder of VolkNet Enterprises, is an Internet Entrepreneur and has started/co-founded many sites including http://volknet.com, http://seo-elite-services, and his newest venture, an automated link exchange program with a unique twist at http://Link-Blaster.com He specializes in Web Site Design, Marketing, and SEO Consultation for both small and medium size businesses doing $30 - $40 million a year.
Keyword Demand Isnt Enough
I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic. Total demand is just one factor to consider, though. Here are some others.
SEO India: Tips & Techniques
SEO is all about "Individualism"
Search Engines Are Going to Love You for This
What's the most potent free traffic source on the web?
Pay-per-click ? the Ultimate Tool to Boost Affiliate Sales
The old ways are not always the best ways.
4 Tricks For Lightning Fast Indexing
The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you. Here are the four main ways to assure yourself fast indexing:
5 Extremely Valuable Search Engine Optimization Tips
Search engine optimization is THE most cost effective way for a company to market their products and services. Below are 5 extremely valuable search engine optimization tips:
How To Rank High On MSN Search
The new MSN Search is quickly gaining popularity among internet search engine users. Google still being the #1 search engine with Yahoo in #2, and MSN in a strong #3. Each of the three major search engines has their own unique algorithm, and MSN is no different. Over the past several months I have had amazing success with MSN. With a few tweaks and tricks I have all of my sites ranked top 3 (mostly #1's) with my targeted key words. This article will give you a quick look at how I have managed to rank so high so often.
Keywords ? Key For All Doors
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process.
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don't have a lot of text, so herein lies the problem.
How and Why to Avoid the SEO Mania
How to Use Keywords to Improve Your Ranking in Search Engines
The importance of keywords
THREE Secrets to High Search Engine Rankings the Easy Way!
Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused.
The Importance of Correct HTML Syntax in Search Engine Positoning
There is a lot of competition to get good spots in the search engines. Proper html syntax and a clean code will help toward better positoning.
How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters
Becoming an SEO expert, or a search engine optimization expert, is something that is worth your while if you are interested in getting your web page noticed and increasing your traffic. It is not hard to become an SEO expert if you simply know what steps you need follow to take you there. As long as you follow these steps and are diligent, you will become the SEO expert you want to be. Read the following topics, then research them more to learn exactly what will put you above the majority of all webmasters.
How Directories Help Search Engines
At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for.
Quick Keyword Research that Works!!!
Keywords are terms or words related to particular topic. Keyword research involves various aspects, for example; to find sales oriented keywords or to drive maximum qualified users to increase the online sales.
Get Traffic You Need - Make Your Links Work
So you have built a nice web site with good solid content and now want to start selling your products or services.
Search Engines from a Webmaster Perspective
By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts.
SEO Tips - Google Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.
How to Improve Your Search Engine Positioning and Increase Traffic Today
Every website has times when traffic is higher than others. However, in the downtimes you need to figure out why your traffic is lower and what you can you about it. The following suggestions have been proven to increase website traffic and will be effective in getting you more customers. However, before implementing these tips into your website promotion plan make sure you have a clear understanding of how to perform them effectively because if you are not aware of how to do something right, it could possibly backfire and work against you.
|home | site map|