|Search Engine Optimization (SEO) Information|
How to Use Keywords to Improve Your Ranking in Search Engines
The importance of keywords
Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more relevance to each individual page.
For example if your site is about shoes you may have lots of different types of shoes.
Your index page should have a menu leading into each of the different categories of shoes.
You might have a page for sandals, one for platform shoes as well as stilettos, court shoes and flat heel shoes.
First you have to think like your customer. What would they type into a search engine if they wanted to find the products you are selling.
Use phrases as well as single words. Often someone looking for a product or service will type in several words. For example a customer may want to buy a shoe with stiletto heels. They may type in "stiletto heel shoe", "black stiletto" "stiletto heel","stiletto high heel" or "high heel shoe"
Start by thinking of as many keywords associated with your site as you can. To make it easier there is a free tool for this which can be found at http://inventory.overture.com/d/searchinventory/suggestion/
It will give you the number of times this word has been searched for in the last month. This will also give you a guide to the popularity of the keyword.
Try looking for similar sites to your own and viewing the source code. This will give you ideas for keywords that your competitors are using. Viewing the source code is easy, just right click the mouse somewhere on the page and click on view source.
A good idea is to open a file in wordpad or other text editor and call it "keywords" then if you find words or phrases relevant to your site copy and paste them into your file. You can then view them offline and even print the page out to study it. This can give you ideas for keywords you may not have thought of.
When you have made a list of keywords relevant to each page you will then need to check the supply and demand if you want an edge over your competitor.
You will already know the demand of each keyword the next thing you need to do is to take a sheet of paper or use a spreadsheet on the computer and make 3 columns naming them keyword, supply, and demand.
In the first column list the keywords that have the highest demand. Then in the supply column type how many times it has been searched for.
Lastly in http://www.Altavista.com or http://www.Google.com type in your keyword surrounded by quotation marks like this "stiletto shoes" and see how many sites come up. They will list the number of sites with that keyword in it.
Go through your list, and see how many have a large demand and lower supply. Of course the idea is to have as many large demand and low supply keywords as possible.
Optimise your site by creating theme based,keyword focused pages for each category of shoes or whatever it is that you are selling.
This will greatly increase your chances of getting a higher ranking in the search engines.
Just concentrate on a couple of keywords in each page.
The title meta tag
The title tag is THE most important part of your webpage. It must appeal to the search engines and also the visitor to your site. The title of your page is used as the link to your site by the search engines and is visible to the reader.
Use your most important keywords in the title. Make the title between 15-20 words in length.
The title must be compelling for people to want to click through to your site.
Don't ever make the mistake of leaving the title tag blank.
Not a good idea if you want an edge over your competition!!
Every page on your site must have a keyword focused title.
The description meta tag
The description tag is also very important and some search engines display it as a summary of your site. Use some important keywords here but don't repeat them more than 3 or 4 times as it could be seen as spamming.
This tag is not as important to search engines as it once was, but you should still use it to list your keywords.
The alt tag
This tag is used to describe images and is useful to the visually impaired.
If an image takes a long time to load the alt tag will appear first.
Add keywords to this tag as part of the description.
The main body of text
Place emphasis on your keywords in the first paragraph of the main text, and repeat them several times in the rest of the page. As each page is theme based the keywords will be relevant,and will appear naturally in the body of the text.
You will greatly increase your chances of getting your site in the top positions of search engines if you follow these ideas.
You must however regularly register all your pages with each of the main search engines to make sure the pages are still there as they can suddenly disappear, or drop down from a number 1 position to number 201!!
Normally about once a month is enough.
You can use a site submitter to make this a lot easier.
About The Author
Kathy is an artist and webdesigner for small businesses. She has designed sites for other artists to showcase their work, and has her own online business. Kathy has written several articles on promoting an online business. Visit her site at http://www.healthandbeautytowealth.co.uk.
SEO = Search Engine Optimization, tips on successful page ranking
One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.
How To See What Pages Of Your Site Google Has In Its Index
There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies.
Soliciting Search Engines
As your guide operator through the web, search engines are invaluable when used effectively.
SEO Help: Dont Try to Fool the Search Engines
Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide "private label" rights -- that is all the rage.
Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?
You Cannot Hide From the Public Record Search Engines
As a search engine optimization specialist, I often run across search engines of different sorts than most people are aware of. This week I stumbled across a free site that is used by journalists to do background checks and fact checking on sources of news stories. I am also an advocate for personal and financial privacy and find privacy invasion particularly offensive, so this search engine offends me.
What is Your Sales Message?
So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one...well you could buy it here...or go...YUCK!
Winning the Search Engine Wars!
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients.
The Search Engine Secret That Is No Secret At All
It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create. And, those visitors come to you believing that you know what you are talking about, since you showed up in the search engine results.
The Google Strategy
Webmasters across the Internet were totally floored by what happened to their Google ranking recently. Those whose pages were ranked on top seemed to totally disappear, and many who had been ranked at the bottom were suddenly in the top 10.
Keywords are the ?KEY? to a Popular and Profitable Web Site
Keyword Research will reveal answers to 3 critical questions:
Determining the Value of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric. As I began our most recent review of our pricing something really starting to become quite obvious; search engine optimization is requiring more and more research and analysis than it ever did before.
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?
The Myth of Rankings - Beyond Search Engine Optimization
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):
The SEO Game - Do You Play It?
Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess.
MLM and SEO - Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.
Google Sitemaps Explained - How To Use Google Sitemaps
Three Ways To Index Your Site With Google Sitemaps [Difficult, Hard, And Easy]
Google Wireless - Search Away From Home
For so many web surfers, it's almost automatic to type Google.com in to our address bar when we want to search. So big and well-known is Google that many browsers have a built-in search box or typed shortcut for Google searches. In fact, we tend to associate Google with search so much now that the word itself is commonly used as a verb, as in "let me Google that". It's much the same as Band-Aid, Kleenex, and Xerox, where the brand name is so pervasive that it's very often substituted for the generic function of the item the brand is applied to.
Meta Tags - An Important Part of Every Web Page
Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to 'spam' the SE's using them so heres a quick summary of the three main ones:
|home | site map|