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Search Engine Optimization (SEO) Information
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The Purpose of PageRank? I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. PageRank is often abbreviated as PR and Google determines this PR bye evaluating how many websites link to yours, even though many of these links are missed. Keep Your Web Site Content Relevant Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic. 2 Powerful Ways To Capitalize on Your Search Engine Traffic Many marketers know that search engine marketing is among one of the best methods to get visitors to their websites. It's a profitable way to reach new subscribers and new customers. Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. "Yes," he said, "but why are you changing the subject?" What is Your Sales Message? So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one...well you could buy it here...or go...YUCK! Emerging Methods for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic. Keywords Finalization Methodology To arrive at the set of keywords that: Get Personal With Google Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader. As such, it's worth dropping in to the Google Labs every now and then to see what's going on there. Companies Cash In on Your Search Engine Ignorance This article will cause many companies to stir, but it's about time someone started speaking against these services. Search Bots, Crawlers, and Spiders If you are a webmaster and you review your logs, often you will see a bunch of really strange hits. They aren't humans, you can't tell their operating system or their browser! Who are these pesky little creatures who rummage around the internet all the time? Should You Buy Text Links? You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten. So, should you buy your way to the top? Or should you play it safe? The Search Engine Optimization Game Is Getting Tricky For more than 4 years now I have been modifying my work from home based web sites trying to optimize for the major search engines, Especially Goggle. Today with much disappointment I have come to the realization that search engine traffic alone will not make me rich. Yes my search engine rankings are now worse today than when I started 4 years ago. Keyword Popularity Check Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords. Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve done with online, visitor-based activity. The conversion rate on a website is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it. The point of this article is to define what a conversion rate is and show you how you can begin to start improving your own website’s conversion rate and therefore your bottom line. At the same time, I will relate my observations to Paco’s on offline retailing. Finding The True PR Of A Page? I had an email "conversation" this last week which I feel others may benefit from "listening in" on. Here it is in summary: Page Rank - A Quick Overview for Beginners Page Rank (PR) is a specific value for a website page given by Google. It is Google's measure of the importance of a certain site page. The scale is between 1-10. Google gives your website high PR if it is popular. It's based on the number of votes other websites give for your website. Link Popularity Explained and How To Build Links Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site. Dont Make the Top 30 SEO Mistake SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site. Agressive Linking Strategies Help To Get Your Site Noticed A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now. RSS Feeds - a Website Owners Friend in Disguise We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.
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