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Search Engine Optimization (SEO) Information
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What Is Search Engine Marketing? It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs and lately ? with the advent of the Internet ? information. Valid HTML code is crucial to Search Engine Optimization Why valid HTML code is crucial to your web site's search engine optimization efforts and subsequent high rankings: Web Site Copy is about More Than Keywords Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada. Should You Be Linking for Traffic or Rankings? Just for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let's go back to when the internet began, and reciprocal linking was being done properly. Now just sit back and picture the following..... 10 Ways to Make Sure Your SEO Goes Out of Its Way for You If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind: How Directories Help Search Engines At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for. Search Engine Optimization - Free Tips and Help - Part One - The Title Tag Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent. Seek Engines: What If Seek Had Bumped Out Search? In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity." The Real Search Engine Optimization Guide Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, you`ll learn what the 90% doesn`t... Attack Smaller Searches To Get The Big Ones! Searching online can not only be fun, but you sometimes need to be downright inventive. Google Local Search And The Impact On Natural Optimization With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization. SEOs Relationship With Website Architecture SEO's Relationship With Website Architecture Googles Next Big Move November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come. Search Engine Optimization: Creative Ways To Acquire Natural Back Links Search engines use algorithms calculate the order in which the search results are displayed. Although no one outside the search engine companies know the actual algorithms, search engine optimization (SEO) experts agree that back links are heavily weighed. A "back link" is text on another website that links to your site. Search engines count these links as "votes" for your site. The more votes, the better. Google Search Algorithm Patent Application Creates Spring Buzz! Google applied for a patent on their ranking algorithm as of 15 months ago on December 31, 2003 and that application was posted on March 31st at the US Patent Office. It got the discussion forums buzzing this weekend. Even though I had substantial work to do and was behind on a project, I couldn't resist the temptation to read the very long 14,000 word, 45 page application and see what it could mean to the volatile world of search. Getting Specific With Local Search Engine Optimization Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for. Five and a Half Ways to Amp Up Your Search Engine Optimization Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings. Developing A List Of Keywords For Marketing Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts. Absolute & Relative Links How Do They Rank? The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently. All About Google If you read The Search Engine Showdown, you know Google is my favourite search engine. Why? Google always offers the most results for any given search (they currently have over 8 billion pages indexed), it's faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search. In fact, I usually find what I'm looking for within the first few sites listed. I also really respect the fact that two college kids started it (kinda like Abalone Designs!) and that those two college kids seem not to have forgotten where they came from. If you check out the images at Google's press center (http:// www.google.com/press/images.html) and scroll down to the Everyday Life Inside Google section, you'll get a feeling that life at Google is fun.
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