Search Engine Optimization (SEO) Information

8 Essential SEO techniques


1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.

How to Get the Best Deal on Your SEO Project


If you own or manage a business Website, chances are you are at least somewhat familiar with the concept of search engine optimization (SEO). You may have read any number of books and articles on the subject and possibly given it a try yourself. Or perhaps, after exhaustive research, you decided that your time is better spent in your area of expertise. If that?s the case, I have some good news for you. There is such a thing as affordable search engine optimization. In fact, when you know what to look for, it can be a real bargain.

Why Articles Are Not The Route To High Search Engine Rankings


If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you.

Developing A List Of Keywords For Marketing


Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.

Web Site Copy is about More Than Keywords


Let?s say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada.

Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website


Want to drive more targeted traffic to your web site?

Its The Same Deal For Both Search Engines And Real Estate


It's all about location, location, location!

Link Building: To Link, or Not to Link, That is the Question


Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for ?link farms? (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the ?link building era? over?

Fixed Point of Reference


According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. If we try to haul our point of reference around with us, we have lost it because it has been moved and we can never refer back to it." He tells a story of being in a dark room with only a chair. As long as the chair stays put, it can be used as a point of reference. If it gets picked up and carried around, it no longer serves that function, because it isn?t where it used to be.

The Disease of Google Banning: Are You At Risk?


Definition:

Creating Search Engine Friendly Web Sites


With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.

6 Ways To Attract Search Engines To Your Website More Often


Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.

The Write to Link Popularity


Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.

Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle


I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve done with online, visitor-based activity. The conversion rate on a website is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it. The point of this article is to define what a conversion rate is and show you how you can begin to start improving your own website’s conversion rate and therefore your bottom line. At the same time, I will relate my observations to Paco’s on offline retailing.

How Do I Improve My Web Site Conversion Rate? Part 1


Question 1.

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