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Search Engine Optimization (SEO) Information
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How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. Fortunately it's a problem that is easily rectified. 7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank My Grandfather ran a small Grocery Store and when you would ask him a Question about his Business he would laugh and reply does Macy's Tell Gimbel's. (At the Time Gimbel's was a major Competitor of Macy's in the New York Department Store Market.) Well if Macy's were on the Internet back then they could be telling Gimbel's a lot. If Gimbel's knew which tool's to use and what steps to take to 'spy' on Macy's. Link Reputation - How to Improve Search Engine Rankings One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages. Alert Marketing - Get Google Search Results By E-mail Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest. 10 Basic Rules for Where to Place Your Keywords First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it. Here's why. I use this tag to help me remember what keyword phrases I am optimizing the page for. You'll find this to be a big help later when you have a lot of pages and have forgotten what keyword phrases you were trying to optimize the page for in the first place. Search Engine Optimization - A Must As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don't get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left? How to Create Killer Keywords to Get FREE Traffic to Your Website When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours. Google vs. Yahoo -- How To Rank High On Each One Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc. like they use to. Does Javascript Affect Ranking? Almost all SEO's agree that using too much javascript can harm your rankings and might confuse the search engines. Is it true? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis. Top 5 Search Engine Optimization Mistakes There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of. Google, Adsense, SEO, and How It All Works Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc. Microsofts New Search Engine I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. It has been rumored to be a Google killer once in full public release. They say its accuracy and ability to return relevant results will far surpass any other search engine on the Internet. That remains to be seen. I tried various combinations of single, double, and triple word/phrased searches to inspect the results. Importance of Keywords in Links to Your Website Search Engine Optimization (SEO) is a very complex process. It is a long-term process that will usually never produce results that you can see in days or weeks. By now you probably heard about the importance of getting other websites to link to yours so that you can get a higher ranking in search engines. You listed your websites in some directories and also received a few other links to your website. 5 Simple Steps to Great Search Engine Rankings Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings. Its All in the Title Unfortunately, we don't live in a perfect world. You may be the most intelligent writer in the world, and have breaking information, which, if people actually read it, would benefit them and their business. Designing a Website So the Search Engines Will Like You Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like. The Real Search Engine Optimization Guide Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, you`ll learn what the 90% doesn`t... SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10) In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Are You Losing The Battle For Search Engine Traffic? Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy. STOP Writing for Search Engines Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. These guys send a weekly email with their bundle of latest tips. For the first few months, I actually followed what they said. Now, I just keep my subscription to get a few laughs.
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