|
|
| Search Engine Optimization (SEO) Information Tony |
|
|
|
|
Does Javascript Affect Ranking?
Almost all SEO's agree that using too much javascript can harm your rankings and might confuse the search engines. Is it true? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis. The methodology: I gathered the results of the queries that were naturally performed last month by myself and three associates using the two leading search engines and analyzed them. I had to visit each page and check the HTML source code to see if javascript was being used. I counted the number of pages found that utilized javascript for the first 8 rankings. The results for each of the two leading search engines were kept separate so that we could discover any differences between the two leading search engines for this factor. The resulting graphs show the number of pages utilizing javascript for each ranking. The Y-axis shows the number of pages found utilizing javascript, while the X-axis shows rankings 1 through 8. Here are the graphs for each of the two leading search engines: http://www.SearchEngineGeek.com/graphs/dcy02.jpg http://www.SearchEngineGeek.com/graphs/dcg02.jpg The result is very conclusive and very surprising. Both leading search engines rank pages that utilize javascript higher than pages that do not utilize javascript. This is another example of how the guesses of the SEO community are often just that... guesses... They have a 50% chance of being correct on any particular factor. In this case, the majority of the SEO community guessed wrong. Notes: 1. There was no exercise to attempt to isolate different keywords. I merely took a random sampling of the queries performed by myself and three associates during the month. Conclusion: Pages which utilize javascript rank higher than pages that do not utilize javascript on both of the leading search engines. This is merely a correlation study, so it cannot be determined from this study whether the leading search engines purposefully entertain this factor or not. The actual factors used may be far distant from the factor we studied, but the end result is that these search engines do, in fact, rank pages with javascript higher than pages without javascript in the study. About The Author Jon Ricerca is one of the leading researchers and authors of the Search Engine Ranking Factor (SERF) reports at SearchEngineGeek.com. For access to the other SERF reports, please visit: http://www.SearchEngineGeek.com
|
|
|
|
RELATED ARTICLES
Search Engines: Different Types, Different Strategies There are four basic types of Search Engines: How To Stay One Step Ahead of the Google Dance It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services. Submitting Your Site To The Open Web Directory: Some Dos And Don?ts One of the most important steps in any site's publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a few important points if your submission is to be successful. Got Spiders? Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers. Do It Yourself SEO Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. This is why you should Search Engine Optimization (SEO) your web site. Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell! Are Meta Tags Really Dead? What is Google Pagerank? PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10. Website Promotion: 10 Search Engine Optimization Blunders to Avoid If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings. Does Google Hire Mad Scientists? Online search giant, Google, often tests the waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction. No Cost Search Engine Marketing As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software." Get A Top Position In Google In Three Days! So how do you get a top listing in Google and how do you get into Google quickly. Feed Those Hungry WIIFM Monsters, Get Them To Multiply Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders. Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve done with online, visitor-based activity. The conversion rate on a website is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line most often overlook it. The point of this article is to define what a conversion rate is and show you how you can begin to start improving your own website’s conversion rate and therefore your bottom line. At the same time, I will relate my observations to Paco’s on offline retailing. Use Keyword Articles for Search Engine Optimization Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result. It might sound complicated, but it really is not because people use the search engines to search for keyword terms and then the search engines crawl the web looking for web pages containing these same keywords. The most important thing for you as an online business is to know the keywords that apply to your business and then include them on your web page through the use of keyword articles. Search Engines from a Webmaster Perspective By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts. Is My Search Engine Optimization Working? You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content." If it takes weeks and months for the search engines to notice me, do I have to wait that long to see if the money was worth it? The Myth of Rankings - Beyond Search Engine Optimization What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): Tops In Toolbars? Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page. Whether the number is accurate, important, or even updated any more is a matter of debate on the marketing forums. But the only feature that was really worthwhile for more casual surfers, other than being able to use the Google search box directly, was the popup window blocker feature, which oddly enough, is the least favorite feature of many an internet marketer. Search Engine Optimization Tips For 2005 - Part Three Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important. Finding Profitable Keyword Phrases So you have a site concept developed that you are ready to start writing great content for.
|
| home | site map |
| © 2022 |