|
|
| Search Engine Optimization (SEO) Information Tony |
|
|
|
|
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines:
Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences. Free Search EnginesYou can submit your pages to these engines free, but be careful. You must make sure not to over-submit (submit too often) or you'll be banned and never get listed. Always check to see if your site is listed before submitting it. Pay-For-Inclusion Search EnginesWith this type of Search Engine, you pay to have your web site listed in their database. Pay-for-inclusion Search Engines (and the paid section of free engines) are a quick way to get listed in some major databases -- for a price, literally. The cost varies from engine to engine. The advantages are threefold:
Pay-Per-Click (PPC) Search EnginesPay-per-click Search Engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "fashion models," you can bid for the #1 (or any other number) placement on the first page of search results. You only pay when someone actually clicks on your ad. There's a catch, of course. The most popular keywords have become quite expensive at Overture.com (the first and biggest PPC engine) and are rising at the others. DirectoriesDirectories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in. Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines. The reverse is also true. Most Search Engines also provide directory results, in addition to their own search results. All of them use one of the "Big 3" -- Yahoo!, Open Directory, or LookSmart. Adapt Or DisappearThe difference between the types of Search Engines requires that you adapt your strategy to take maximum advantage of each engine. We'll help you with that. For a more detailed explanation of these Search Engines, along with specific strategies and mistakes to avoid, please visit My Home-Based Business Advisor . Terry Nicholls Copyright © by Terry Nicholls. All Rights Reserved. Terry Nicholls writes from his own experiences in trying to start his own home-based business. To benefit from his success, visit My Home-Based Business Advisor - Helping YOUR Home Business Start and Succeed for free help for YOUR home business, including ideas, startup, and expansion advice.
|
|
|
|
RELATED ARTICLES
Finding the Right SEO Company I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It's your job to make sure you find an SEO firm that will work for you. 10 Steps To Higher Search Engine Positioning There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products and/or services but to be sure, if it can be sold at all, it can be sold online. Do Not Drop Your Web Site Off the Search Engine Cliff If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site. Basic Search Engine Optimization For Dummies OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong? What All Top Google Websites Have in Common While it is okay to admire and envy all those sites enjoy top ranking with leading search engines like Google, it is much more important to study these sites closely. You will definitely end up learning a lot that will prove to be very useful in helping you take your own site to the top of Google rankings. Topping the search engines will mean huge volumes of traffic on a daily basis without you having to do anything. Healthy traffic, as you know almost automatically translates itself to healthy revenue for the site. And when you consider that over 75 per cent of the traffic that finds its' way to websites comes from search engines, you quickly realize how important and crucial top rankings in search engines are to any online business. What Did We Learn from the Great Search Engine Experiment! Last Week I did a Search engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe. I created a web page that said Mike Makler is the coolest Guy in the Universe. In that Web Page I repeated that Phrase over and over. In less then 24 Hours I was Number 1 in Yahoo for the Phrase coolest Guy in the Universe in Double Quotes. A Few hours later I was no where to be found in Yahoo. Content Management Systems Eyeball SEOs Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems. Are You Making These Deadly SEO Mistakes? Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods Search Engines The Masters Of The Internet Universe ? Part 2 "This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable." What is PageRank? Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It's virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want. Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue. Consider the following tips so that you will be able to optimize your site and be returned as a higher result in the search engines. Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies You've got a website. You've put countless hours into it, tweaking the look and feel and making sure all the links work. The bad news is there are a gazillion other websites out there. The good news is there are many things you can control to make sure your site isn't lost in the morass of dot coms. Keyword Ownership: What It Is And Where Its Headed Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day? Search Engine Wars - Quality Searches Vs Quantity! It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality? How and Why to Avoid the SEO Mania The Why Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN. How To Get Your Web Site Banned ? or Search Engine Promotion, How Not to do it! Search engines constantly strive to advance their technology and algorithms in order to provide the most relevant search results for their users. Achieving effective results require the identification, and ultimately the complete eradication of, manipulative search engine optimisation tactics. As Internet marketers, it is up to us to achieve high listings for our customers and this requires that our search engine marketing tactics change and grow with the new technology. Dont Get Banned by Google There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually. SEO #2: On-page Optimization Yesterday you should have read the first course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #2 and study on-page optimization. Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage. Alright let's start! The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or Markets
|
| home | site map |
| © 2022 |