|
|
| Search Engine Optimization (SEO) Information Tony |
|
|
|
|
Search Engine Marketing: Choosing Keyword Phrases
Selecting the right keyword phrases is the key to a successful search engine marketing campaign. Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It's no wonder, then, that search engine marketing campaigns ? which include organic search engine placement, paid inclusion, and pay-per-click, among the major elements ? are a centerpiece of every online marketing strategy. A marketer's first step in developing a successful search engine marketing campaign is optimizing each page on their website with a set of relevant keywords. In the audiobook, "Sound Advice on Search Engine Optimization," author Jill Whalen says, "The keyword phrases you choose to focus on within your visible Web Page copy is the key to success." Whalen notes that marketers need to use keywords that are most relevant to their Web site ? two and three-word phrases that best describe their products and services. To develop a list, start with a brainstorming session. What words will prospective customers use to search for information? How often are people searching for those words and phrases? "Once you have a decent list," says Whalen, "head on over to WordTracker.com, which will tell you how many people are actually searching on those keywords." From there, rewrite or edit the copy on each Web page, utilizing the best keyword selections. "Submit these pages to the search engines, and soon you should start to see your traffic soar!" Jill Whalen offers search engine marketing strategy advice each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92 About The Author Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.
|
|
|
|
RELATED ARTICLES
Dont Focus Too Much on Your Internet Business Website Ranking No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website. The Importance of Correct HTML Syntax in Search Engine Positoning There is a lot of competition to get good spots in the search engines. Proper html syntax and a clean code will help toward better positoning. How Search Engines Connect Sellers and Buyers Maggie knows how to find what she wants. She lets her fingers do the walking ? not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website. How Directories Help Search Engines At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for. Is Something Missing From Your Keywords Research? (Part 2) In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool. Ranked #1 at Google for Invisible Entrepreneurs But No Traffic? I am ranked #1 for that silly phrase at Google. So What? Easy And Simple Steps To Get Listed In Search Engines Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation. 85% of internet users go to search engines and find the information they want. How To Rank High On MSN Search The new MSN Search is quickly gaining popularity among internet search engine users. Google still being the #1 search engine with Yahoo in #2, and MSN in a strong #3. Each of the three major search engines has their own unique algorithm, and MSN is no different. Over the past several months I have had amazing success with MSN. With a few tweaks and tricks I have all of my sites ranked top 3 (mostly #1's) with my targeted key words. This article will give you a quick look at how I have managed to rank so high so often. The Disease of Google Banning: Are You At Risk? Definition: Ten Steps To A Well Optimized Website - Step 1: Keyword Selection This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and steps to optimizing a site. Some steps take a few hours, some may take months depending on the competition, but in the end and if done correctly you will have a well optimized site that will place well and hold it's positioning. How to Improve Your Search Engine Positioning and Increase Traffic Today Every website has times when traffic is higher than others. However, in the downtimes you need to figure out why your traffic is lower and what you can you about it. The following suggestions have been proven to increase website traffic and will be effective in getting you more customers. However, before implementing these tips into your website promotion plan make sure you have a clear understanding of how to perform them effectively because if you are not aware of how to do something right, it could possibly backfire and work against you. Cracking the Google Code: Under the GoogleScope Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again. Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner So your company has a website ? an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN? Diary of a Google Gazumpee Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.uk wrote an article entitled "Been Gazumped by Google?" GAZUMPED! What a wonderfully descriptive term. In fact, it succinctly describes what happened to us when our website went from #1 to oblivion a few months ago. 10 Ways To Indirectly Get To The Top Of Search There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top. Make The Search Engines Love Your Site Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below. Does Google Hire Mad Scientists? Online search giant, Google, often tests the waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction. Tread Towards A Successful ?Internet Research? Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost. Work With The Search Engines - Dont try to Outsmart the Search Engines Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code. How to Succeed with the Search Engines The Cold Hard Facts?..
|
| home | site map |
| © 2022 |