Search Engine Optimization (SEO) Information

The Other Side of the Search Gods Abracadabra!


Thousands of servers ...billions of web pages.... the possibility of individually sifting through the WWW is null. The search engine gods cull the information you need from the Internet...from tracking down an elusive expert for communication to presenting the most unconventional views on the planet. Name it and click it. Beyond all the hype created about the web heavens they rule, let's attempt to keep the argument balanced. From Google to Voice of the Shuttle (for humanities research) these ubiquitous gods that enrich the net, can be unfair ...and do wear pitfalls. And considering the rate at which the Internet continues to grow, the problems of these gods are only exacerbated further.

Get Better Search Engine Rankings with RSS


RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.However, not much attention has been given to the advantages RSS provides for search engine optimization.Why Search Engines Love RSSMany SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.Search engines like Google seem to prefer tightly-themed pages.But where does RSS figure in all this?RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.It?s like having your own content writer - writing theme-based articles for you - for free!How can RSS improve my Search Engine Rankings?There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.1. RSS Feeds Provide Instant Themed ContentThere are several publishers of RSS feeds that are specific to a particular theme.Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.Adding these keywords to your pages helps Google tag your site as one with relevant content.2. RSS Feeds Provide Fresh, Updated ContentRSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.3. RSS Feeds Result in More Frequent SpideringOne thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors. How does this benefit you as a marketer?Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.Imagine what an entire month's advantage could do to your affiliate sales!Why Javascript Feeds Are Not EffectiveSome sites offer javascript code that generates content sourced from RSS feeds for your site.These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.What you need is code that parses the RSS feed and renders the feed as html content that's part of your page.This is achieved using server side scripting languages like PHP or ASP.A good free ASP script is available from Kattanwebhttp://www.kattanweb.com/webdev/projects/index.asp?ID=7 An equally good PHP script is CARPhttp://www.geckotribe.com/rss/carp/ So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

If Content is King, then surely Relevance is Queen!


There has been a lot of to-ing and fro-ing in the searchengine world of late and there are lots of conspiracytheories as to why these things happen.

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google


The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

Your Website Title Could Be Costing You Money


Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.

Choosing a good domain name isnt always so simple.


So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?

Search Engine Marketing 101 For Corporate Sites


When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.com, yahoo.com, msn.com and many others. Some people are looking for your website. So how do you capture people searching for what your site has to offer? Through techniques called search engine marketing (SEM).

How To Design A Search Engine Friendly Website


There are many websites that fail to target their required traffic, even if they?ve had some search engine optimisation work done. One of the main causes for this is simply because the website isn?t search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset ? think of it as the foundation to establishing your search engine optimisation strategy.

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices


We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.

Got Spiders?


Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers.

What is the Google Dance?


As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of ?Google Dance?. The Google Dance is simply that the predetermination of when the actual update will commence.

What is PageRank?


Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It?s virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.

What is The Google Sandbox Effect?


In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of ?x? months. Thus the term ?Sandbox Effect? applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.

Owning Your Category Online - Is Our Website Broken?


"Owning your business category online is more than just a few keywords... Is your website broken?"

Are Search Engines Worth It Any More?


The ?Number One? Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:

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Digiday

TUI is using its content hub to protect its SEO ranking after rebrand
Digiday
Awareness and branding are key to any rebrand. For travel agent TUI, SEO is just as vital given its own rebranding means shifting one site to another, a move that could potentially cost it more than half of its bookings if it doesn't get it right. The ...



Vertical Measures (blog)

Why Your Web Development Project Needs an SEO Agency
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The Sydney Morning Herald

June Oh Seo charged with murder after body found at base of Chatswood high-rise
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A man who engaged in a 12-hour rooftop stand-off with police has formally been charged with the murder of his girlfriend. June Oh Seo, 37, was arrested this month after spending more than 12 hours perched on the balcony roof of a high-rise apartment ...
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TNW

Know all your rival's SEO secrets with Serpstat, now an extra 20% off
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The science of Search Engine Optimization (SEO) is truly that — a science. The information on determining the key terms and phrases that can shoot a web page to the top of Google search results is voluminous. But rather than figuring out the keywords ...



The Sun Herald

Gulfport business will 'revolutionize 2018,' Huffington Post says
The Sun Herald
He would attend chamber of commerce and Rotary events, he said, and people would ask if he did Facebook marketing and SEO, or search engine optimization, which is what companies use to get their website listed higher when people search the internet ...



Forbes

SEO Is A Small Business Necessity
Forbes
As a small business owner, you may see SEO as an unnecessary expense. You may even believe it is not worth your time and effort because SEO is dying anyway — but this could not be further from the truth. SEO is constantly growing in importance and ...

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Vogue.com

Why Yujin Seo Is the Next Korean Model Poised to Go Global
Vogue.com
A new slew of Korean models dominated this Fashion Week circuit, so naturally, the hunt for the next stunner from Seoul is on. As the city's Spring 2018 shows begin today, one particularly striking unknown is worth watching: Yujin Seo, the 17-year-old ...



Search Engine Roundtable

Say Something Nice About An SEO/SEM
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As time goes on, it is inevitable that we lose important people in the search industry - that is life. But too often we are too late to express our gratitude to those people during their living years. Instead, it is not only until after they pass on ...



Forbes

How To Create Local Content For Local SEO
Forbes
Put simply, practicing local SEO can help you get an edge over the national competition by reducing competition to only your own geographic locality. To do this, you'll need to accomplish a number of things, including establishing “local citations ...



Forbes

How To Make Your E-Commerce SEO Strategy Deliver The Maximum ROI
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But not everyone knows how to make the most of their search engine optimization (SEO) efforts to get more bang for every buck that goes into the e-store search engine visibility and marketing campaign. Below are some of the most reliable e-commerce SEO ...

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