|Search Engine Optimization (SEO) Information Tony|
Picking Keywords for SEO ? A Different View
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here's a different view.
Going Big?Going VERY Big
Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.
People that go for a keyword phrase like "for sale by owner" [2 million plus searches a month and KEI of 0.000000000?] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed?pure and simple greed.
Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you've conquered all the listings for "car for sale by owner." Yes, it took 15 months, but the client is happy and so are you. Or are you?
After a few weeks, you start thinking, "Damn, I should have gone for the phrase 'for sale by owner' and the extra 700,000 searches a month." You start getting visions of changing the site, but the anchor text in links and so on is already set. In the end, you feel dissatisfied because you want more, damn it!
A Different Approach
Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don't even try to deny it.
Here it comes?
I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.
Throwing caution to the wind, I am even going to argue that?[drum roll]?you consider one-word keywords! I know? Blasphemy!?Insanity!?Stupid Moron?etc. But think about it. When you've accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them?even a few?
Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some "wishful thinking" keywords. If the optimized site survives for three or four years, you might just be thankful you did.
I'm off to optimize for the keyword "travel." Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google.
Ha! Expedia I mock thee!
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company in San Diego, California.
Finding the Right SEO Company
I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It's your job to make sure you find an SEO firm that will work for you.
The Role of the Robots.txt File to Improve Site Ranking!
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Do the Robot!
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Google Search Algorithm Patent Application Creates Spring Buzz!
Google applied for a patent on their ranking algorithm as of 15 months ago on December 31, 2003 and that application was posted on March 31st at the US Patent Office. It got the discussion forums buzzing this weekend. Even though I had substantial work to do and was behind on a project, I couldn't resist the temptation to read the very long 14,000 word, 45 page application and see what it could mean to the volatile world of search.
Local Search Optimization - A Guide to Getting Started
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Keyword Popularity Check
Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.
History of World / Regional Search Engines and Directories
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Link Building for Hilltop
Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.
Search Engines from a Webmaster Perspective
By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts.
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THREE Secrets to High Search Engine Rankings the Easy Way!
Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused.
Search Engine Optimization that Works in the Long-Term
Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for competitive keywords.
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Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or Markets
Google Has No Content On Page
One of the post from My SEO world Meet Up Group?.!
Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer. That keyword is gold. Either you have run out of keyword ideas, you don't know where to look, you haven't had time, you need an easy to use tool, whatever the reason, I'm here to help.
The Biggest SEO Scam of All
While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day.
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