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| Search Engine Optimization (SEO) Information Tony |
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How to Verify and Monitor Your Search Engine Listing on Google?
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines. Search engine optimization is probably one of the most commonly used words among webmasters. In the Internet market becoming much more critical to business success this is almost natural. While the professionals know how to verify search engine rankings and listings, the normal user or startup webmaster might not know how to verify these things. The often just type their domain name into the search engine of choice and are happy if they get a result back that includes their domain name. But there is a little more these startup webmasters should know about. Every page indexed by a search engine is a possible landing page for visitors to enter the website. As more pages get indexed the higher number of possible entry points to the website. But how can a webmaster verify how many pages are currently in the index of a search engine? http://search.yahoo.com/search?p=site%3DomainName.com Replace "DomainName.com" with the actual domain name that needs to be verified. A webmaster should also run the following variation to get an impression of what is really out there. http://search.yahoo.com/search?p=site%3Awww.DomainName.com The next thing a webmaster should check is to see how many other websites are linking to his/her website at all. As almost everyone knows nowadays - the higher the number of links pointing to a website (incoming links) as higher the possible search engine ranking on search can be (and we all want that number 1 spot, right?!). The problem is that Google will never show you all incoming links to a website. But even a ball park number can be helpful in finding out if the SEO work of the past paid off. So, how does a webmaster can get this ball park number of incoming links? http://www.google.com/search?q=link%3Awww.DomainName.com This command will show the 'ball park' number mentioned above. It will give the webmaster a hint how successful the website is and how many people/websites are linking to it. By researching the information of how many pages and how many links to/for a website are registered/indexed in a search engine a webmaster can gain important knowledge. This knowledge makes it easier to see what works and what does not work when it comes to search engine success for a website. About the Author Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at Web Hosting Tutorials, Highlands Ranch and at Credit Repair. This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.
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Beware of webmasters with PR 5 or above sites offering you a link exchange with a high PR site and an inspection of their link directory suggests that your link will end up on a non indexed page i.e. a useless link that is unlikely to ever improve. If the link exchange was with a PR 2 or 3 site there is at least reasonable potential for the PR of the page to increase if the link directory has been fairly constructed. Reduce exposure to link scams To reduce your exposure to such scams it is essential to carefully vet all potential link partners in the first instance. Enter link back partner details in a database. As an absolute minimum, enter their URL, the location of the link back on their site, the page rank of the page on which your link is located, the date of the link exchange and a real e-mail address for the contact person. Use a good link checking program monthly and contact offenders as soon as you find your link is missing from their site. 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A link on a page with a PR0 is a non indexed link and carries no value regardless of the page rank of the index page of the site to which it is attached. When you do a back link check on your domain in Google, you will notice that very few links to your domain that are on Google indexed pages with a PR of less than four are returned in your list of back links. This is why I and others consider that Google now discounts the value of such links. For indexed pages, count the number of links on the page. The first factor in determining the value of the link is the page rank of the page on which it is located. The second factor is the number of links on the page. The value of the link to you is roughly the page PR divided by the number of links. Of course no one outside of a chosen few at Google knows the actual formula but that is a rough approximation and the reason most webmasters will not trade links with sites with more than 40 links to a page unless the page has a very high PR. A link on the bottom of a good content page is always better value than a link on a directory page as more people are likely to click on it. When on the receiving end of a link exchange request, do not hesitate to ask for your link to be placed on a specific page and do not hesitate to reject link requests from sites that do not adhere to basic acceptable linking practices. When considering link requests from new sites, look at any other sites that belong to or have been built by the webmaster proposing the link exchange. Most importantly, look to see if existing link pages have been indexed and the structure of the directory. This will be a good indicator of what to expect for the new site. When you create your own link directory, consider a hand edited directory with the links at the same level as the rest of the pages on your site. That way your link pages will be only one point below your index page and you will attract more link requests because of that. Many high PR sites will not trade links with you unless you can place their link back on a minimum of a PR4 page. That way you can start shooting for the top once your index page makes a 5 as opposed to a 7 with the way many link directories are set up. When you are shooting for the top, it helps you get those high pr links you need to make it to the top. Web Site Copy is about More Than Keywords Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada. Link Popularity: Improve Your Search Engine Rankings What is link popularity? The SEO Gurus poem Am I alone as I survey that vast wilderness outside, What Constitutes a Complete and Effective SEO Campaign? Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.
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