|
|
| Search Engine Optimization (SEO) Information Tony |
|
|
|
|
How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address. Part 1: Content When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly. For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio. To configure your keyword density ratio you must take the number of times a keyword appears in the content of your web site, divide it by the total number of words and that's your keyword density ratio. I will give you a quick example of keyword "Marketing": Example: The keyword "Marketing appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%. Obviously the higher your keyword density is, the greater influence you'll have getting the Search Engines to give you a better ranking. Becareful though, you don't want to over repeat the same combination of words and/or sentences just to increase your keyword density. Your website could end up looking like a broken record. Part 2: Hyper Links How many times have you seen links that say "Click Here"? A lot huh! If you are currently using this type of linking or going to be linking, then you want to pay attention, because this is really important to your keyword density ratio. I am going to use my web site for these examples so that you can understand clearly. Example #1 Click Here For The Absolute Truth To Internet Marketing & The Secrets To Online Wealth If you were to use this type of linking in Example #1. The Search Engines would pick all the "Click Here" hyper links and would think that the words "click here" are keywords that describe the content of your web site. So remove all the "Click Here's" and replace them with keywords that describe your web site. That is the only way to increase your keyword density when you are using links. You should end up with something like this in Example #2: Example #2 Inside Internet Marketing The Absolute Truth To Internet Marketing & The Secrets To Online Wealth. Part 3: Images First of all if you have images on your web site, the images don't mean squat to the Search Engines. When the Search Engines robots crawl your web site, those images are nothing more than blank spots. The same blank spots are shown to the surfers that have arrived on your web site with the images turned off. You'll find that many surfers surf the web with images turned off. This is where the alternate tag (ALT Tag) comes into play. The ALT tag is used to describe your image to the surfers that surf the web with images off and most importantly, improves your keyword density. Here is an example of how to install the ALT tag in your images: When describing the image you want to be very descriptive and use keywords. Most people don't install their ALT Tag properly, for instance, on their logo image they'll use "My Logo" in the ALT Tag. Which is the wrong way to effectively use the ALT Tag, there are no keywords in "My Logo". About The Author Rich Hamilton, Jr Author Of: "Inside Internet Marketing" http://www.InsideNetMarketing.com
|
|
|
|
RELATED ARTICLES
Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar. Do Not Ever Link to a Site Without Doing This First! Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards. Now More Than Ever...You Need To Optimize Your Site for Search Engines As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines. Torpedo and Sink the Ship SS Search Engine Ranking I was recently contacted by one of my best clients who asked me what I thought of his decision to make a major change to one of his highly ranked pages. His initial concern was that visitor sales conversion ratio was low. At almost one percent, it was just below normal, but I'm always happy when a client wants to improve. Conversion and rankings though, are very different beasts and his concern was overly focused on the former to the total exclusion of the latter. Why Do You Want to Link With A Home Business And Affiliate Website? No, it's not a general question for all and sundry. Obviously, there are many who would want to link to a Home Business or Affiliate program related website and for good reason. They would be helping their Page Rank, if that's important any more however, more to the point, they would be improving their chances of a better ranking in the SERPs (Search Engine Results Pages). But yes, you guessed it, THERE IS A PROVISO. A very important one, that so many people engaged in reciprocal linking programs just don't seem to be able to get their heads around? 8 ways to build a really bad web site for Search Engines Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other. This can end up hindering the potential success of the web site. If you want to make sure your site is not a 'traffic flop' then here are some simple rules to follow. Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly Getting your website listed in Google quickly simply requires that you know what Google is looking for and how to apply that to your site. Fortunately, what Google is looking for is pretty easy to understand and use in your marketing plan. Start with these suggestions as soon as possible so you will increase your traffic. Consider the following suggestions to get your website listed with Google, and listed as well and quickly as possible. Look Out MSN Search, Here Comes Gbrowser It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN.com. This comes on the heels of growing speculation that Google plans to launch its own browser, possibly in an attempt to attack Microsoft's greatest strength in Internet Explorer. Is it possible that MSN actually rolled out their search engine to prevent Google from doing the same thing they did to Yahoo! with the release of Gmail? Get Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.However, not much attention has been given to the advantages RSS provides for search engine optimization.Why Search Engines Love RSSMany SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.Search engines like Google seem to prefer tightly-themed pages.But where does RSS figure in all this?RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.It's like having your own content writer - writing theme-based articles for you - for free!How can RSS improve my Search Engine Rankings?There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.1. RSS Feeds Provide Instant Themed ContentThere are several publishers of RSS feeds that are specific to a particular theme.Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.Adding these keywords to your pages helps Google tag your site as one with relevant content.2. RSS Feeds Provide Fresh, Updated ContentRSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.3. RSS Feeds Result in More Frequent SpideringOne thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors. How does this benefit you as a marketer?Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.Imagine what an entire month's advantage could do to your affiliate sales!Why Javascript Feeds Are Not EffectiveSome sites offer javascript code that generates content sourced from RSS feeds for your site.These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.What you need is code that parses the RSS feed and renders the feed as html content that's part of your page.This is achieved using server side scripting languages like PHP or ASP.A good free ASP script is available from Kattanwebhttp://www.kattanweb.com/webdev/projects/index.asp?ID=7 An equally good PHP script is CARPhttp://www.geckotribe.com/rss/carp/ So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings. A Real Example of Search Engine Optimization (SEO) Success The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site. Easy SEO in 6 Simple Steps If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so. From Corpora to Matching Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work: The Life Blood of Internet-Based Home Businesses...Search Engines Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers. Writing Search Engine Friendly Webpages In order to tap the huge stream of targeted traffic an internet search engine can provide a website you need to master a few common sense principles when crafting your webpages. How I Suddenly Stumbled Onto No.1 In Google and Yahoo Without Search Engine Optimization - So What? Sometimes, the search engines act really strange. And this story will prove how I've got top positions (80% on no.1) into the major search engines - such Google, Yahoo!, MSN - without lifting a finger! What is REALLY strange? I did not optimize my page! 10 Easy Steps to Boost Your Search Engine Rankings! In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines. Press Releases Can Increase Search Engine Positioning When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is Search Engine Optimization SEO Made Easy SEO is a never ending battle! So is SEO over-rated? I don't think it is. Some say that Google's automated PageRank? system and Alexa's Traffic Rank system are losing ground. This may be may be true to some point but the fact still remains that we want at the top of the search results. And to achieve this we need to educate ourselves and do the work or hire someone else to the work for us. Search Engine Optimization "SEO" is a term we see all over the net. For those of you that are unsure exactly what is meant by SEO, it's simply adjusting many characteristics of your website to conform with what the major search engines deem important. That's where the simple stops. It's complicated only because no one other than the developers themselves know all the rules and even then the rules are constantly changing. What I'll try to do here is cover the basics that have fairly consistent lately. Keep in mind however there will always be inconsistencies when it comes SEO. For example, I recently read an e-book that said to imbed a few of your primary keywords in the "alt" tag of your logo graphic. The same day, I was reading an online article of equal quality and this author cautioned against such a tactic due to possible penalties by the search engines. So which did I do? See for yourself by hovering your mouse over the logo. I don't mind a little risk as long as the risk is low and there may be nice benefits, but don't get carried away. We certainly don't want to get banned by any search engines. I get the heebie-jeebies just saying it. That would simply end many of us. Because Google's PageRank? and Alexa's Traffic Rank systems are really two different animals, I will focus primarily on Google's PageRank? system for now. So lets get started in no particular order. Link Popularity: I guess we can start with the hardest part of search engine optimization. Link popularity. The ultimate goal here is to gain the respect of the search engines. And how we do that is by who we know or at least associate with in the spiders eyes. We want as many quality incoming links as possible with as few low-ranked outbound links as possible. We need to consider several factors when we approach any site to request a link exchange. 1. First of all, we want to focus only on sites that compliment ours. By that I mean directly on indirectly are in the same category or field or relating field as our site without necessarily competing with our site. I say not-necessarily because personally I have no problem linking to competitors site as long as we both mutually agree benefits. Some fear they'll lose some of their site visitors but I feel the best way to keep visitors on your site and get them to return is by providing a high quality site with great original content. 2. Second we want to pay attention to their Google page rank. To do this if you haven't already done so, download Google free toolbar http://toolbar.google.com/ Once installed, you can see the PageRank? of any site you go to. You want as many sites as possible with high PR's. Set a goal of getting a few PR6 or PR7 sites. This will do wonders to your rank. In fact one PR7 might do more for you than hundreds on no or very low PR sites. 3. Third, the engines like to see incoming links from what they consider on authoritative site. So aggressively go after well established, high ranking sites that share the some focus as your site. 4. Fourth on our list are the sites to stay away from. Sites that generate artificially created links. Link farms and even huge link exchange sites can even get your site banned. I don't mean to make anyone nervous here. The fact is, if you are generally doing the right thing for the right reasons, you probably have nothing to worry about. If you find yourself trying to hide something or hoping an search engine doesn't catch something, then you may want to re-evaluate your strategies. Requesting a link. The first thing you should do when requesting a link exchange is little research. Glance over the site in question and consider where your site link might hold the most relevance one their site. This will benefit both parties. And then don't be afraid to offer the suggestions when you contact the site administrator. I have had sites accept my link on a suggested page even though they have a section designed just for outside links. I have even accepted links that I would have normally rejected because the fit would have seemed wrong if they hadn't shown a better fit. Always add their link to your site before you make the request and include the page url of the link when making contact. Keep track of the contacts you've made and if you haven't received a reply. Do a simple search on there site to see if they added your link and forgot to reply. At most, send one more request and be sure to include the words link exchange in the subject line so they don't delete your mail as spam. Then if you still don't get a reply within a week simply remove theirs from your site and move on. Don't send any more mail. Consider the lack of response as a rejection and accept it. Don't take things personal and send a negative e-mail. I have actually received a couple of these and there's really no point. If you do get a reply and a link send a short thank you note. Always include the exact text of the link you want on their site. Again, before you do this it helps if you look at other links on their site. If they have a 3 or 4 word description with each link, you don't want to send a whole paragraph in your links description. What you do want to do is include your best key words. In fact, a short description with the right key words can benefit you far better than a watered down version. Keep it short and sweet. Make things as easy as possible for the webmaster. Include the html code of your link so he/she can just copy and paste if they decide to. Lets Make Your Website #1 Their is simple way of making your website rank top and search optimized. An SEO Checklist Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:
|
| home | site map |
| © 2022 |