|
|
| Search Engine Optimization (SEO) Information Tony |
|
|
|
|
A Real Example of Search Engine Optimization (SEO) Success
The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site. Search engines have one simple objective: To deliver results that are relevant and meaningful to its users. If this objective is kept in mind, building web pages that help search engines meet this objective is not difficult. Most SEO "tricks" generally don't work because search engines quickly discover and ignore them - or worse, penalize the site than uses them. LeaseGuide.com uses a number of Search Engine Optimization (SEO) methods to lock in its #1 position for "car leasing" and many other search terms on Google, MSN, Yahoo, and others. Here are the primary SEO techniques used: - Keyword or keyphrase in HTML page title. - Keyword or keyphrase in the text title at top of page. - Keyword or keyphrase in ALT parameter of appropriate IMG tags. - Keyword or keyphrase in first paragraph of text on page. - Keyword or keyphrase in name of HTML page file. - Keyword or keyphrase used frequently (but too frequently) in text of page. - Keyword or keyphrase in text of all links to the page. Notice that I haven't mentioned using META tags in HTML headers. Although you'll find them on many of our pages, they were placed there in the past when these parameters were more important than now. Although Google sometimes uses the contents of the META DESCRIPTION tag in its site summary description, it's apparently not used in determining search results. It takes a little time for SEO techniques to work, so be patient and don't expect overnight success. Once you begin getting good rankings on your site, any new pages you add will automatically enjoy easier and faster results. Al Hearn is owner and operator of LeaseGuide.com, a popular and highly ranked automotive consumer web site. It has helped thousands of visitors since 1995.
|
|
|
|
RELATED ARTICLES
Google Patent Application ? Linking The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: Link Popularity - Basic Overview There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity." Banned By Google And Back Again The date: 29th July 2005. The time: early morning. I got out of bed and fired up my PC. Opened my browser to check my site. Had a look at the third-party Google toolbar plugin (http://toolbar.google.com/) on said browser (FireFox). It showed grey. Search Engine Rankings for Beginners Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG. Pure crap as a matter of fact. Types of Links Internal Linking ? An introduction How To Get Number 1 Spot In Google, Every Time, Guaranteed Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions. If Content is King, then surely Relevance is Queen! There has been a lot of to-ing and fro-ing in the searchengine world of late and there are lots of conspiracytheories as to why these things happen. How to Make a Title Tag that Search Engines Will Love Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website: Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" ? a small desktop application that allows users to search Google directly from their desktops. Google currently rules the Internet, but positioning themselves on the desktop gives them the power to rule not only the Internet, but also the entire personal computer. A Way for Search Engines to Improve Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results. 7 Essential SEO techniques 1) Title Tag ? When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from. SEO Tips for Google Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Let's start from the top: Do You Submit Your Website To All The Search Engines? There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker. Is Something Missing From Your Keywords Research? (Part 2) In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool. Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner So your company has a website ? an important step to validate your company, boost its visibility and increase its sales. Now how do you get it to show up on Google and the other search engines like Yahoo and MSN? Emerging Methods for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic. Six Reasons Why Your Alexa Rating Is Still Important 1. Additional Exposure For Your Site. Keywords: The First Step To Recognition Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]: Advanced Uses for the Google Algorithm Previously... Do the Search Engines Know Your Website? Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?
|
| home | site map |
| © 2022 |