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Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings
The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue. Consider the following tips so that you will be able to optimize your site and be returned as a higher result in the search engines.
Strategy #1 - Keywords
Finding the appropriate keywords for your website and market is very important. Fortunately, there are a wide variety of software programs that will help you determine the appropriate keywords for your industry so that you will be able to include them on your website. All search engines take keywords into account when crawling the web and ranking results, so if you utilize your keywords effectively it will help you get higher positioning. However, you can misuse keywords as well which will ultimately only cause you problems. Make sure you know the correct keywords for your market as well as how to use them correctly on your website.
Strategy #2 - Links
Links are another very important aspect of increasing your rankings. The reason for this is many search engines are crawling the web and looking for the amount of sites that are on the Internet linking to your website. The more links you have, the more weight is given to your website. So, you should put a lot of effort into getting links to your website distributed throughout the Internet. Not only will your traffic increase because more people will be exposed to your site via links, but your search engine rankings will be increase as well.
Strategy #3 - No Frames
If you want to skyrocket your rankings you need to be sure you are not using frames. The reason for this is that frames cause problems with a lot of search engines and if you are using frames, you may not get indexed. Obviously, achieving top search engine rankings is pretty difficult if your website isn't even listed!
Strategy #4 - No Spamming
Another important tip is to be sure you do not spam the search engines. The reason for this is that the majority of all search engines do not support spammers, so if you are doing anything that can possibly be considered as SE spamming you should stop immediately to avoid being blacklisted by the search engines.
There are many other things you can do as well to focus on increasing your rankings with the search engines, but the best advice is to follow the above tips and also research online what different search engines are looking for. Doing so will give you a better chance of meeting the search engines expectations.
10 Ways to Tackle Keyword Research and Selection
You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:
What Did We Learn from the Great Search Engine Experiment!
Last Week I did a Search engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe. I created a web page that said Mike Makler is the coolest Guy in the Universe. In that Web Page I repeated that Phrase over and over. In less then 24 Hours I was Number 1 in Yahoo for the Phrase coolest Guy in the Universe in Double Quotes. A Few hours later I was no where to be found in Yahoo.
Keyword Selection- The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for Keywords.
Finding Profitable Keyword Phrases
So you have a site concept developed that you are ready to start writing great content for.
Search Engine Optimization For Blogs
Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage.
How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines
Your title tag is the most important 3 to 12 words on your Web page. It accounts for up to 80% of your rankings on search engines.
STOP Writing for Search Engines
Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. These guys send a weekly email with their bundle of latest tips. For the first few months, I actually followed what they said. Now, I just keep my subscription to get a few laughs.
How to Choose Keywords to Theme Your Pages and Boost Your Traffic
One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords.. These are the words or phrases that you use when writing your content to help theme the page so that the search engines know what your page is about. These secondary keywords also help to bring in more traffic, because they add more depth to your page, meaning that your page is found for a lot more phrases than just the primary phrase you page is built around.
Searching The Internet Without Search Engines
The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.irs.gov is easy because it is related to a large agency, but a small site like mine www.consumermortgagereduction.com would be impossible without the use of search engines. The task of finding a website that relates to a specific subject would be almost without the use of the search engine, yet they perform this task with relative ease using tools that may be unknown to most users of search engines.
Google Takes Care of Idiots Too
There's an old saying that goes, "God takes care of babies and idiots."
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you'll see offers to submit your site to a scadzillion sites for some low nominal fee.
A Three Day Marketing Plan for Better Google Rankings
If you're reading this article, you've probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce. Rising to the top of the search engines is often a combination of web-savvy marketing, link trading, and understanding the intricacies of complex ranking algorithms for search engines. You may have already spent a great deal of time optimizing your pages, creating content, and building your email lists. It's easy to get overwhelmed in your web marketing endeavors, especially if you're a small business or a business moving online from a brick-and-mortar location.
Youve Got The Power, Why Arent You Promoting It?
Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.
Linking Strategies to Skyrocket to the Top of Google
If you don't know already, one of the key success factors to getting loads of free Google traffic to your website is increasing page rank. So just how do you increase your page rank? Well, it's all in the linking.
Should You Buy Text Links?
You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten. So, should you buy your way to the top? Or should you play it safe?
Has Google Lost the Plot?
With the help of MSN, recently I've been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it'd be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days when we, as search engine optimization specialists, didn't feel like a private schoolgirl smoking in the bathroom? When we didn't feel like the iron fist would come crashing down at any moment? Yes, those were the good old days. And MSN has finally brought them back, though on a much smaller scale.
When SEO Takes the Value out of a Website
Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.
Keyword Ownership: What It Is And Where Its Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?
An Easy Way Not to Get Banned by Google
Strategic search engine optimization involves far more than keyword research, META tags and content.
Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.
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