|Search Engine Optimization (SEO) Information|
Search Engine Optimization For Blogs
Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage.
Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.
Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page.
But depending on the blogging service or software you use, the results may look somewhat different.
If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.
Here are the most important rules to follow to get your posts listed for keywords of your choice.
1. Use your primary keyword in your blog domain
Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.
For example, if you want your blog to get found for the keyword "rss" get a domain with the keyword "rss", or use the keyword in a subdomain as in
Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.
But if you're doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction.
2. Use your primary key phrase in your blog header tags and the title of your posts
If your primary key phrase is "business blogging" make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.
Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.
For example, if you have a blog on Blogger and title your post "Search Engine Optimization For Blogs", Blogger will automatically create a page with your post and name the file "search-engine-optimization-for-blogs.html" or something similar.
With other server-side software like Wordpress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.
3. Use your secondary keywords in the body of your post
If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately.
Don't overdo this or your posts will end up sounding unnatural and spammy to readers.
4. Use your keywords in the anchor text of links
Keyword in links have more importance than simple text.
Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.
Link keywords where they naturally appear in the body text, but again, don't overdo it, or you'll end up with spammy looking pages.
5. Make sure search engines can spider your blog easily
Set up your blog so that the side navigation bar is present on all pages.
Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.
6. Get backlinks from other blogs or websites
Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings.
I've seen many people recommend Blogrolling as one method of building links to your blog.
Instead I recommend that you focus your linking efforts on the methods here.
Submitting to Blog Search Engines and Directories:
Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog.
Here is the best list I've found of places to submit your feed or blog.
Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software.
You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts.
Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog.
But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.
You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.
7. Update frequently
There's no better food for search engine spiders than fresh content.
Post and update your blog frequently using all the rules outlined above and there's no reason why your blog will not get you top rankings in a short period of time.
8. Stay put
Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish.
You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move.
For more ways of building traffic to your blog, read the article "How To Build Traffic To Your Blog."
The Unethical SEO Myth
"The use of black hat SEO techniques are completely unethical." Really? I completely disagree.
What Makes The Perfect SEO Firm?
SEO companies come in all shapes and sizes. You've got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project. Then you have your big SEO firms that employ 20+ employees that handle various aspects of your account. These firms can often turn into SEO factories and can lack the ability to treat each client individually, because everything is done in bulk.
Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities
There has been endless webmaster speculation and worry about the so-called "Google Sandbox" - the indexing time delay for new domain names - rumored to last for at least 45 days from the date of first "discovery" by Googlebot. This recognized listing delay came to be called the "Google Sandbox effect."
Earn with Fun by simple SEO (search engine optimization)
It all happened 3 months back, I have a blog & 1 fine day i saw my blog was ranking on top 10 position for a keyword which is less targeted, but was excited to see that & planned to promote it. Now watz the catch before promoting i placed Google Ads on my page.
Keyword Ownership: What It Is And Where Its Headed
Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?
Search Engines The Masters Of The Internet Universe ? Part 1
Trillions of Billions of content pages make up the wide world of Internet. Keeping a house clean and arranged with proper placement for each household item is so big a task for each of us that it is a much despised daily chore. Ever wonder who or what keeps the Internet clean organized and keep them in arms length for you when you need it? This humongous task of making sure the right set of data is kept organized and delivered as information to the right folks when they need it are done by the Search Engines (SE). There are many popular search engines that deliver search results for countless number of searches every Nano-second. The Internet is the first place folks go for obtaining any type of information. The Internet has become the knowledge warehouse of what the world knows. Well almost true. If you have not discovered the full potential of the search engines it is not too late.
Search Engine Visibility - The Mantra of Corporate Profitability
The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design ? but there is a vacuum ? of potential online customers! ? The website lacks the basic ingredient of success ? Search Engine Visibility! ? which is what search engine optimization is all about.
Google Has No Content On Page
One of the post from My SEO world Meet Up Group?.!
Get Listed in Google Without Submitting Your Site
With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.
Google Page Rank Is Dead - Part II
In part I - Google Page Rank Is Dead - Or Ist It? http://web-marketing.smartads.info/2004/august-11.html
Get Personal With Google
Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader. As such, it's worth dropping in to the Google Labs every now and then to see what's going on there.
Top 10 Little Used SEO Strategies
There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.
Googles New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.
Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best search engine on the Internet. On the last count, Google has indexed over 4 billion pages and tackles around 200 million searches a day! A cluster of 100 thousand servers are used to store, crunch and spew out the query results with lightning speed that you are so accustomed to see.
Link Horse Trading For The PR Challenged
After 105 days Google finally updated PR. And it's about time. There for awhile you couldn't swing a dead cat and not hit an anxious post on a seo forum wondering where the update was.
Search Engine Traffic Myths, Time Wasters, and Pitfalls
Everyone wants to increase their rankings with the search engines and because of this there is a ton of information available on how to go about it. Unfortunately, while some of this information is real, there is just as much or more information that is outdated, wrong, and a complete waste of time, money and energy on your part. So, you can read the following and learn about a few of the myths and pitfalls people believe about search engines and in the future you can continue to educate yourself from reputable sites that provide accurate and truthful information.
9 Ways to Keep Google Happy
A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major problems:
The Biggest SEO Scam of All
While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day.
Google, Yahoo!, Pandoras Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."
A Play In The Sandbox Is Necessary
There has been a good deal written about the Google 'sandbox' effect, as it's known. It has been taking up a lot of forum and article space over the last few months. I can't help wonder why most of the comment I've been seeing is negative or at least ambivalent about the concept (if of course, it really exists, as is the case with much about SEs that we don't truly know).
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