|Search Engine Optimization (SEO) Information Tony|
Why SEO Will Make or Break You, Part 1
Today's article is about the wonders of SEO. SEO is short for Search Engine Optimization. If you know anything about our world wide web, than you surely know that the sites bringing in the most monstrous traffic are search engines. In the world of traffic, search engines control almost all of the pieces. If you stop and think about it, if you want to find something on the web, what do you do? Odds are you hop on over to Yahoo, Google, MSN, Alta Vista, Ask Jeeves, Kanoodle, and the list just goes on and on. Almost every method of obtaining traffic, other than offline sources and direct, random domain visits, all of your traffic is coming through these engines. Pay Per Click advertising, sponsered search, directory submissions, all these play off the search engine.
But what if there was a way to outsmart the search engines, (and keep your wallet nice and fat!)to use their own patterns and logic against them? Before we get started, you should know that a search engine finds you (for the most part)by sending spiders to your site, to index your pages and collect info, such as meta tags. But how does a search engine find you, and keep coming back?
1. The internet is literally a web, and every new site created is basically below the web, in a gigantic sand box. Your new site is literally one of millions sitting in the box, and your only way out is to be found by a "spider" (a search engine "robot"). You can play the waiting game, and wait and wait until it randomly passes over you (this could take anywhere from 1 month to many years depending on your site itself), or you could do something to attract the spiders. No, not by putting dead flies on your homepage (yes that was lame, bear with me), but by getting links. As the internet is a web, if you are linked to site a, you potentially have all of their visitors connected to you. The bigger and more popular site a, the more often spiders will visit that site, and if they have you linked on it, the spiders will deem your site (site b) worth visiting based off of a few factors: The popularity of site a, and the content of site a in relation to b.
Any easy way to get a ton of links to your site is by creating "blogs". If you don't know what blogs are, you should try googling it. You can create a blog with Blogger.com, owned by Google, and post updates it in with links back to site b. Google will index the blog (they own it!), find the links, and follow them back to your site. On average, with 3-5 posts a day on your blog, google will find your site within about 3-5 days. You could also create multiple blogs and do this, but that may be more effort-to-effectiveness than you want. If you are focused on Yahoo, use MyYahoo.
2. Content. Search Engines love content, the more relevant content the better! Even more important than the amount of content, is the frequency. If you were to update site b every hour, the search engine spiders will feel curious to what your updates are all about, and will often come back to check them out.
Updating content too tedious? Don't do it yourself silly! Learn to harness the powers of RSS. Don't know what RSS is? No one really does, although what we have learned from the little green martian men inside our heads is this, it stands for Really Simple Syndication. It is a means of using xml code to connect to "channels", where the channel operaters (the webmasters, etc) may add content to the channel, almost always in the form of articles and news related stories. The beauty of this RSS system, is that MANY sites let users borrow thier xml code, and insert it into their own sites. Big deal right? Wrong! Every time your rss source (where you got the code from) updates their site, or their feed, your's updates too! Search Engine spiders realize that, and think you updated your site too, when all you really did was kick back and watch the traffic flow! If you really want to step things up a notch, you can become a content alligator. Oops! Content Aggregator! This is simply the practice of adding more than one channel into your rss feed, creating a mixture of more than two seperate feeds. This could mean that in theory, the spiders are seeing your site being updated every few minutes!
If you have any unique, personal content being updated by you or your webmaster, consider making your own feed for that, and submitting it into rss directories, for even more links.
Those are two of the most important factors, and for the rest, stick around for part 2!
Chris Everson in partnership with Mark Shay
Increase Your Search Engine Ranking
There are methods to increase your search engine rankings which may seem like rocket science to you, so you have probably avoided dealing with this issue.
Six Reasons Why Your Alexa Rating Is Still Important
1. Additional Exposure For Your Site.
Googles New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.
10 Minutes to Your Google Sitemap
Google's calling your name...
How To Make Your Website More Successful? (Part II)
In part I of our series of how to make your website more successful we already showed you some important tricks to build a more successful website. This time we are going to expand the scope a little to further improve your website and to make it work harder for you on the Internet.
Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This
Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" ? a small desktop application that allows users to search Google directly from their desktops. Google currently rules the Internet, but positioning themselves on the desktop gives them the power to rule not only the Internet, but also the entire personal computer.
SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now
Increasing your search engine rankings should certainly be one of your main goals if you are looking to increase your targeted traffic. The reason for this is if you improve your search engine rankings, you'll increase the amount of visitors your website receives, and when you increase traffic to your site you are going to increase customers and sales. All of this potential has webmasters spending a lot of time and money getting their pages in the top 10 results on large, popular search engines like Google. There are only 10 spots on the first page of a search and thousands upon thousands of web pages are competing for these top spots. You have to put together an SEO marketing plan and include some of the proven ways to increase your search engine rankings today. Read the following suggestions, implement them in your marketing plan, and watch your traffic increase!
SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. The problem most SEO companies face is the fact that they forget the basics.
Google Adsense Optimization Tips
There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there...
Website Optimization, Good Overall Optimization is Key
Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.
Building Link Popularity with Topical Articles
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world--other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site.
Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!
Are Meta Tags Really Dead?
Which SEO Company/Firm to Choose for SEO Services?
In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not. A novice owner of the website has a little knowledge of the technical jargon involved in the SEO, and sometimes can get into trouble.
Search Engine Optimization Explained
Search Engine Listing And Optimization
SEO Expert Guide - Free Site Promotion (PR) (part 6/10)
In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Non-Reciprocal Link Building For Higher Search Engine Positioning
Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave Davies, Beanstalk Search Engine Positioning, Inc.
Choosing your Meta-Keywords
This article assumes you already know what a 'meta-tag keyword' is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages.
A Naive Mistake Cost Me My Google Rankings
Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.
The Myth of Search Engine Submission
Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site.
Search Engine Success & The Google-Vision Secret
Want to know the secret to great search engine listings? Ignore Google.
|home | site map|