|Search Engine Optimization (SEO) Information Tony|
Google Patent Application - User Data As Part of Ranking Process
In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results.
What Is User Data?
Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers.
The site server should have an administrative program telling you what searches are being used to reach the site, better known as "search strings." The program should also be telling you how many pages the user looks at on each visit and where in the site they go. By reviewing these statistics, you can identify the sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information from the Google patent should motivate you to closely monitor your site.
Essentially, Google is also looking at your server statistics to determine the value of your content and factoring it into the rankings. Specifically, Google claims in the patent application that it tracks the amount of time that users spend accessing a page on your site. Having filed a few patent applications in my time, what this really means is Google is looking at how long a user spends on your site and how "deep" they go into it.
Expanding on this subject, Google details an additional factor. As with the Adwords program, Google is monitoring the click through rate on search results. The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results.
Every Little Bit Helps
Google claims that it looks at what users are bookmarking. The apparent jist is that Google considers a site with a lot of bookmarks to be "worthy" of a higher ranking. In short, get out there and bookmark your sites!
The effort of Google to look for depth in a site should be commended. There is nothing worse then clicking onto a promising search result to find one crappy page full of links. With this new policy, Google rewards sites with healthy amounts of relevant pages. In short, content is king again.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
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The Google Phenomenon: Greatest Hits Collection
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Torpedo and Sink the Ship SS Search Engine Ranking
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SEO Expert Guide - Search Engines Explained (part 1/10)
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Keywords ? Key For All Doors
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How to Use Keywords to Improve Your Ranking in Search Engines
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We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.
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Tip 1 - Hide And Seek
Finding The True PR Of A Page?
I had an email "conversation" this last week which I feel others may benefit from "listening in" on. Here it is in summary:
Google vs. Yahoo -- How To Rank High On Each One
Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc. like they use to.
Achieving Better Search Engine Optimization
The search engine giants are locked in an all out power struggle to get your attention and patronage.
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Search Engine Optimisation ? Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html
The Best 7 Steps To Get A Top Google Ranking Guaranteed
Google returns more search results then any other search engine. Clearly if you can get a Top Ranking in Google you will drive highly targeted traffic to your web page.
SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking
Search engine optimization (SEO) is very important to websites. If you rank high in search engines, your website are shown to a huge number of target users.
The Google Sitemap For Idiots
I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'.
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