|Search Engine Optimization (SEO) Information Tony|
How to Top Google by Writing Articles
Search engines determine their rankings based on two things:
Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying).
Optimizing your site for keywords is the easy part. (See www.divinewrite.com/seocopy.htm for more information on SEO copy.) Generating links back to your site is much more challenging ? and time consuming (especially considering Google's dampening link filter - see www.divinewrite.com/googlelinkfilter.htm. But it can be done; and you don't need a huge budget.
The key to topping Google on a budget is writing articles.
Here's how it works?
STEP 1) You're an expert in your field so you possess knowledge that other people want.
STEP 2) You write a helpful article ? sharing your hard-earned knowledge and expertise.
STEP 3) You submit your article to recognized "Article Submit" sites on the Internet.
STEP 4) Publishers of online newsletters, ezines, etc. gather content from these sites for free.
STEP 5) Helpful, well written articles are snapped up by thousands of publishers from all around the world.
STEP 6) The only condition is that they must publish the article with a functioning link to your site.
STEP 7) 300 people publish your article ? you get 300 links back to your site.
Below are some FAQs about article writing that will help you write your articles and manage your campaign.
Q) What should I write about?
A) Write about what you know. Make sure it's related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). For example, if you're a manufacturer of industrial plastics, you might write an article - or series of articles - on how best to handle teflon tubing prior to installation. Once you get thinking about it, you'll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you'll get published, and you'll also show yourself to be a credible expert. (You may even cut down phone support time!)
Q) How long should my article be?
A) The best articles are only as long as they need to be. Keep it short and sweet ? there's nothing wrong with a 400 word article. By the same token, if you need 1500 words to say all you need to say, that's fine as well.
Q) What kind of writing should I use?
A) Simply write in a style that your audience will be comfortable with. If they're from the old school, don't write like I am. Don't use contractions, don't end sentences with prepositions, and don't start sentences with "and" or "but". But if they're not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.
Q) Should I focus on keywords?
A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, so too should you optimize your articles. If possible, turn keywords into links back to your site. And always try to include keywords in the headline and byline of your article. And don't worry about being seen as Spam; if your article provides good quality information and guidance, it won't be seen as spam by the search engines even when it's very keyword rich.
Q) Where should I submit my article?
A) There are hundreds, if not thousands, of submit sites on the Internet. Too many to include here. Do a search for "article submit" and just find the ones that are most applicable to your industry and offer the most subscribers. Alternatively, you can purchase a list.
Q) Who will publish my article?
A) Generally people publish pre-written articles because they want "eyes on paper". In other words, they want to generate traffic to their site. Helpful articles are one way of doing that. It also sets them up as credible authorities on a particular subject. And it develops customer loyalty. There are hundreds of thousands of companies (maybe even millions) publishing online newsletters, ezines, and article pages. No matter what your industry, you're bound to find quite a few who are interested in what you have to say. In fact, once a few publishers recognise you as a good source of content, they keep coming back looking for more (and even email you asking if you can send them directly).
Q) How will I know when my article has been published?
A) As one of the conditions of publications, you can request that the publisher notifies you when they use your article. Of course, most don't bother to do this, so it's a good idea to set up a Google Alert which notifies you when your URL has been published on a web page. Google doesn't pick them all up, but it picks up a lot. Whenever you receive an alert, you make sure the article in unchanged and the link back to your site is functioning.
Q) Will the publisher change my article?
A) No, generally not. Changing articles is just extra work. In fact, that's why publishers like good articles and consistent content providers ? because that means they don't have to do any extra work. I've had many articles published, and don't recall a single instance of an article being changed without my permission. If you're worried about it, you can include an instruction not to change the article in your conditions of publication.
Q) Can I get an SEO copywriter to write and submit my articles?
A) Yes. Any SEO copywriter should be able to
write keyword rich articles and submit them to a number
of high traffic article submit sites.
A) You'd need to tell your SEO copywriter something like, "We want to write an article which helps people install teflon tubing. The kinds of people who'd be doing it are... They'd be doing it because... The benefits of our tubing are... The difficulties they'd face are... Here are the key steps to successful installation..." Using this information, your SEO copywriter should be able to put together a very readable article which would be bound to get published.
Q) Will my reputation suffer if my article appears on a dodgy site?
A) It shouldn't. Most dodgy sites will
be either unrelated or have very low traffic. If the
site is unrelated, the publisher won't go to the
effort of publishing your article. If it's related
but has very low traffic, very few people will see your
article there anyway. And besides, even if your article
appears on a dodgy site, it probably won't be changed
because ? dodgy or not ? publishers don't
create extra work for themselves. So your original presentation,
content, and intent will be unaffected. Write a good
article, and it always reflects well on you, no matter
where it's published.
A) There are no guarantees in SEO. It all takes time. For a start, the search engines can take up to 2 months to update their index of pages. And a single inbound link generally won't have much impact. Depending on how much competition you're facing for keywords, and where the links are coming from, 100 inbound links may not make much of a difference. (Links from high PageRank sites are more beneficial to your ranking ? see http://www.divinewrite.com/seotradesecrets.htm for more information on PR.) So don't expect anything to happen too quickly. But if you're dedicated, and you're prepared to write quite a few articles, you'll definitely see results within a few months.
About The Author
* Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at firstname.lastname@example.org. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
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Drive More Traffic to Your Website With Your Web Page Title!
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An SEO Checklist
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If You Could Submit Just One Page To The Search Engines Which Should It Be?
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Get a Number One Google Ranking With This Simple Technique
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Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. Where you used to optimize your keywords meta tags, you now worry about anchor text and XML site maps. So, you finesse your site, schmooze the algorithm du jour and begin to climb the slippery search engine rankings pole. But this is where you have to leave your SEO tricks behind and start thinking conversion. Whoa there! Conversion? That's all about making sales on shopping sites. My site's a forum! I don't sell anything. What has conversion got to do with me? Everything, my friend. Everything?. SERP Conversion You want visitors to come your site, right? That's why you climb greasy SERP pole, after all. (And why you lay awake at night wondering when the next Florida, Hilltop or Bourbon algorithm earthquake is going to hit.) 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So you have to convert people before they even get to your site. But that's not all?. You want them to stay, right? Flash Conversion No, this has nothing to do with being blinded by bright lights on the road to Damascus. Nor am I telling you to go and make a 100% animated website. This "flash" is that split second, that tiny window of opportunity that opens up when a searcher arrives at your site and decides whether they have actually found what they are looking for? or not. Typically, you'll have a couple of seconds to persuade the new visitor to stay and hang out. That's all you get. It's the ultimate in speed-dating. So, how do you wow your "date"? Do you show him a page of scraped "content" interspersed with Adsense ads? Not if you want this to be a lasting relationship. Follow these tips and be sure to impress your "date": 1. Have a clear theme Ranking high for "blue widgets"? Then be sure your visible title, copy and images are clearly focused on them. 2. Have a clean design Imagine you are taking a first date to a movie. Do you pick her up wearing your pajamas in a dirty, trash-filled car? Or do you clean the car, wash your face and dress to impress? Of course you want to impress her, so you make sure you look (and smell) good. It's the same with your site: Clean design, a nice text size and pages that don't scroll from here to eternity are going to float your first-time visitor-date's boat. 3. Write clearly and focus on your "date" Waffle on about yourself and your date will get bored. She wants you to be interested in her. And in terms of your site, that means giving her what she wants to know as quickly and succinctly as possible. This comes down to your ability to write and communicate. So, if you are like Steve Martin in "Roxanne", make sure you get a someone else (a copywriter) to compose the lines to wow your "date" for you. OK, so let's say you have successfully wooed your first-time visitor date. He's here and he has decided to stick around. You're going steady, getting to know each other a little more. That's all you want, isn't it? No, it isn't! You want to pop the question, of course! Getting hitched You've made all this effort and spent money on getting your "date" this far, so you want to get the most out of your investment, right? You want to hear those sweet words, "I do": I do? want to click your Adsense ads. I do? want to become a forum member. I do? want to buy that cool digital thingy. So how do you turn a whirlwind romance into a successful proposal? Try these ideas for size: Have clear navigation You want to make your date dizzy with excitement, not frustration! Make sure you have clear, consistent, well-labeled navigation and make your visitor-date's time with you a pleasure, and not a reason to reach for the Advil. Have a clear proposition What do you want your visitor to do? Buy something? Sign up for something? Join something? Whatever the point of your site is, it does have a point, right? So don't beat about the bush, and don't hold back waiting for the right moment: Make your "proposal", and make it clear and direct. Happily Ever After? You thought that was the end of the story? Wait a minute, it's not over yet! I thought you were in this for a long-term relationship, not a one night stand? I know, you were thinking that having made all that effort while you were dating, you could ease off now that you're "married". But don't you know that the real rewards start here? So what are the secrets of a long, blissful relationship with your visitors? 1. Feed them! You convinced him to come visit once. But how often will he come back if all you give him are the same old leftovers? 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When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.
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