|Search Engine Optimization (SEO) Information Tony|
Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.
A high search engine ranking means that your website will appear on the first page of a search engine, when someone searches for the subject of your website. For example if you were a babysitter, then you would want to appear on the first page of results whenever someone typed in "babysitter" into their favourite website. If you sold CDs you would want to be on the first page of any search engine results whenever someone typed in "CD".
Many search engines and marketing tools say that you need to be on the first 3 pages of search engine results, but I say that is incorrect, you need to be on the first page. My reasoning is this: how often have you gone past the first page when you have been looking for something in a search engine? 10% of the time? Almost never? I'm the same. If you or I don't go past the first page, prospective customers won't either.
There are a lot of companies that make a lot of money out of selling products that increase your search engine ranking. Before you start to spend your hard earned cash - take a moment to read this article and determine if you and your business actually needs a high ranking in a search engine.
When someone asks me "How do I get a good search engine ranking?" my advice is to think of:
Lets go through these points one by one:
When it all comes down to it, you are a busy business owner. You don't want to be expending effort on something that will not reap you any benefits. For most small to medium businesses you will find that a high search engine ranking is not important as most of their customers come from other media. Most small to medium businesses need a web presence but in most cases it is not worth the effort to get a high search engine ranking.
A high search engine ranking is only important if you expect to get customers who have never heard of you before searching for your product or service. Most small businesses do not fit this description.
About The Author
Andy White has build approximately 224 websites in the last 12 months, specialising in small to medium business websites. He also runs a growing website entitled www.hitsmetotears.com which is designed to be a one stop shop for your website marketing needs. He is based in Adelaide, Australia.
Utilizing Popular Directories as Free Link Sources
If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results. Proposing link exchanges with other sites that have similar content to your own is a good idea, but the process can be terribly time consuming. So what else can you do?
Would You Let A Dog Or A Butler Market Your Website?
The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..
5 Simple Steps to Great Search Engine Rankings
Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings.
Has Google Indexed Your Site ?
So has Google found your site yet?
Hiring An SEO Constultant - 10 Reasons Why You Should
It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it. So should you hire a consultant? Search engine traffic make up at least 85% of all traffic to a website. So of course, search engine optimization is very important. But what, if any, will be the consequences of doing it yourself? Would it be beneficial to a website owner to hire a professional SEO consultant, or just plod along and hope that they are doing it right? This is a valid dilemma to face, and I will show you why it should be an easy decision. There are ten reasons why hiring them would be to your benefit.
Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?
Fresh Content Improves Search Engine Optimization
Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. These are all key aspects of a good search optimization.
Now More Than Ever...You Need To Optimize Your Site for Search Engines
As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines.
Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers.
Link Reputation - How to Improve Search Engine Rankings
One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages.
Google Sitemaps Explained - How To Use Google Sitemaps
Three Ways To Index Your Site With Google Sitemaps [Difficult, Hard, And Easy]
The Truth About Search Engines: Playing A Game You Cant Win
If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion.
Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.
SEO - Get Your Site Out of the Google Sandbox Fast!
Is your new site sitting in the infamous Google "sandbox"? There is a way to get it out fast, as well as getting all of your other pages indexed!
Search Engine Algorithm Quandaries
Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.
Banned By Google And Back Again
The date: 29th July 2005. The time: early morning. I got out of bed and fired up my PC. Opened my browser to check my site. Had a look at the third-party Google toolbar plugin (http://toolbar.google.com/) on said browser (FireFox). It showed grey.
How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag
Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. Fortunately it's a problem that is easily rectified.
Google ? A Bit of History
The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard.
Pay Per Click Versus ?Organic? Search Engine Listings - The Pros and Cons and Best Uses for Each
What's the difference?
Link Popularity Explained and How To Build Links
Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site.
|home | site map|