|Search Engine Optimization (SEO) Information Tony|
Has Google Indexed Your Site ?
So has Google found your site yet?
Over the last 12 months Google has undergone many changes to the way it looks at and lists your site.
This week sees another upgrade in Google.
As any search engine or member of the public will tell you, Google or any other search engine MUST provide the most relevant listings for a search query.
One of the major changes that Google is implementing is that it will not display more than one AdWords listings for the same company Domain Name. At present they also try to have only one listing (with a secondary) per website domain displayed in the top search results.
This affects mainly affiliated member sites.
This also affects companies that provide a member program. Say if you were using Google AdWords and there are 5 members from your company paying to use AdWords only one listing will be displayed and this will be the highest bid for that keyword.
In another words the average Joe Marketer will have to pay a high price to have his AdWord listing displayed.
For Google and for the Google search user this provides a more defined search. There will not be 5 AdWords placed for the same company or merchant as has been the case in the past.
With 3 or 4 AdWords for the same company displayed, allowed a person who paid a bid of 50 cents to be displayed at the bottom of the list while someone who could afford to pay five dollars for the same keyword to have his link at the top of the page. You stood a chance when your AdWord was displayed, now you have to have the highest bid at that particular time.
BUT, this is not an insurmountable problem. This is where owning your own Domain name and web site is a must.
At present many search engines only allow one plus a secondary listing for any one domain to be displayed in their top page or two of their search results.
Getting your affiliated member site listed in a search engine is becoming almost impossible, especially when you consider that there are tens and even hundreds of thousands of other members belonging to the same company, promoting their member site too.
This can and will affect many companies as they rely on their members to promote the companies site though pay per click - AdWords and standard search engine listing.
With odds of one hundred thousand to one you have better odds of winning the lotteries.
Once marketers understand the concept of creating their own website, one of the next hurdles they face is the content for their site. What so often happens is that they do not consider themselves as copy writers, so they copy the content from their member site. I have seen this many times where marketers websites are almost exact copies of their companies site.
The definition of a search engine is to provide the most relevant search results for a specific search.
Google are only trying to live up to this definition. So as they are only allowing one AdWord display listing for any one company or domain, Google are also only allowing one page with the exact same content to be displayed.
If your web page is a duplicate of your companies page, then your page is very likely to receive a duplicate content penalty with Google.
In other words if your site has been indexed by Google and they find your page to be an exact copy of another page, it is highly likely your page will receive the penalty and not the company site.
Remember that the Google Bot's are checking and indexing around eight billion pages each month. It takes a very powerful computer system to keep track of all those pages and the content on those pages to return relevant searches. It doesn't take to much brain power to realize that as Google indexes a page it can also compare your page with the thousands that fit into your product, service or information category.
It is generally thought that for a 1st offense your page will be removed from their index for 30 days then for the 2nd offense for 60 days then for a 3rd offense your page will be removed for 90 days. After the 3rd offence you can forget about Google.
But it gets worse, if your page contains duplicate content and Google spots it, for the time your page is cooling off for 30 days it affects the rest of your site as you will no doubt have many links in the site map etc, to the banned page so this can and does affect your whole sites ranking.
The news is not all bad as anyone who has the ability to consider marketing any product and is prepared to attempt creating a web site, also has the ability to reword and rewrite the content from their company site.
Most other pay per click search engines or ones that accept paid inclusion like Overture already use similar policies that Google is now implementing.
There are exceptions to the duplicate rule like RSS News feeds, Directories, ezine article Directories and sites like Ebay and Yahoo stores where these individual stores use the Yahoo or eBay domain name.
Using good common sense, you should never have any problems with Google or other search engines as you are promoting your website as your own unique sales display.
Don't get me wrong Google is my first choice in Search Engines.
Google offers many f`ree tools for web masters. You can find some of tools listed here.
If you to Google.com search, you can check the links to your Website. (incoming links). Where I have www.internet-income-index in the search box, you would type in your website domain.
Now if I can get 151 links back to my site without submitting it to search engines, think what you can do...
Most Internet Marketers average between 20 and 50 links using the Google links tool.
My point is if you add one link to your website in a single Internet directory, Google and other search engines will find you and your site just by following the link you placed in that one directory.
If you check issue 103 of this ezine dated May 26 - 2004 Google only had 2 links to my ezine site listed.
I have placed a link on my other personally owned sites and have added ezine articles I have written in a couple of Ezine Article Directories. You will find EzineArticles.com will be listed above my site in a search for my ezine site as they are a very high profile site.
The higher the profile or page rank Google gives any site that you have your site link in, the higher Google is likely to rate your site providing you have played by Googles rules.
Did you know that many search engines consider you have 2 sites one with http;//www. in front of your domain and one with just the http;//yourdomain.com plus if you have a sub-domain name like http://www.search.yourdomain.com they treat this generally as a different domain or website. The word search is the sub-domain in this instance.
But it is far easier to promote just the one domain as opposed to promoting 3 variations of the one domain name. I know that from past experience after I listed it in the Dmoz.org Directory without "www."
"+www.voipconference.+info with 21 incoming links
compared to 320 incoming links (without the www.) "+voipconference.+info
May Google be kind to your site.
Editor of ~ The INDEX ~ ezine.
Your Free Weekly Internet Marketing News, Ideas, Resources and Sources Ezine.
Google has an Achilles Heal - Will Their Competitors Notice?
Even though Google Revenues continue to soar, the hidden problem that may stifle growth and may even allow Yahoo or MSN to overtake the paid search market in the future lies in two critical phrases: Customer Support, and Customer Training
Search Engine Optimization for Everyone
There are many facets to SEO and the search engines continually change their methods of indexing sites to help prevent the same sites from staying up in the ranks all the time.
Smartpages - Legitimate SEO Or Spam?
Smartpages are highly optimized pages which draw stampeded of search engine traffic to your website....or so the sales blurb goes. The fantasy is that smartpages are the push-button answer to online success. The reality is quite far removed from that.
Google - PR & Backlinks
Here are some observations that I have made recently:
The Small Screen SEO!
First of all, What is SEO? SEO stands for Search Engine Optimization and is the art of making your pages efficient for search engine robots in order to get your site listed in the top of their results, preferrably on the first page and within the top 10. We can easily achieve this if we know how the search engine is reading our sites, so we can further tweak our pages and make it to the top.
The Disease of Google Banning: Are You At Risk?
Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities
There has been endless webmaster speculation and worry about the so-called "Google Sandbox" - the indexing time delay for new domain names - rumored to last for at least 45 days from the date of first "discovery" by Googlebot. This recognized listing delay came to be called the "Google Sandbox effect."
History of World / Regional Search Engines and Directories
Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. It is no surprise that as the computer age takes hold computer usage has increased. The number of websites that are being developed on the World Wide Web is growing at an ever increasing exponential amount. And because we live in a quick-fix society, with limited time on our hands, we need something to make surfing the web a lot easier, something that will sort out all this influx of information into a logical order.
Valid HTML code is crucial to Search Engine Optimization
Why valid HTML code is crucial to your web site's search engine optimization efforts and subsequent high rankings:
The Modern Day Search Engine
The first task most netizens do when they log on to the internet is to visit their favorite search engine to find information on various topics. Over the past few years the search engine has evolved to do more than list available websites on an entered subject. The modern day search engine has tools to help the user accomplish a vast array of everyday task.
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.
Search Engines The Masters Of The Internet Universe ? Part 2
"This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable."
Google Rankings -- Achieve Top 10 Rankings with Free Tools
In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. In my experience, there are two tools I use almost daily to help my sites achieve top 10 rankings.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
Optimizing Your Website
Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.
Google News - Just another article announcer?
In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?
7 Search Engine Optimization Strategies
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
Is Reciprocal Link Exchange Dead?
The sun seems to be setting on the world of reciprocal link exchange. Sites that major on that may have to switch to a new paradigm, or go down like the titanic.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), youd be wise to take action to prevent it now.
|home | site map|