![]() |
![]() |
Search Engine Optimization (SEO) Information Tony |
|
![]() |
![]() |
Black Hat SEO and the Sneaky Redirect
Are shades of grey SEO really Black Hat SEO? Black hat SEO is a strategy which gets a web page or entire site banned from a search engine. A shade of grey is when you use a black hat strategy but your site has not been banned yet. Remember the acronym for YET: You're Entitled Too! There are many different opinions on the subject of Search Engine Optimization. Many folks will deliver advice which will work to get you top 10 rankings but what is really the difference between Black Hat SEO and White Hat SEO? There has been many good attempts to define Black Hat SEO. All are relevant and an example can be found at http://www.blackhatseo.com. The site contains a page of example Black Hat SEO and a directory of not recommended products and services. But is there more to it than just keyword stuffing, hidden text and spamming image alt tags? If you read the the Webmaster guidelines at Google: http://www.google.com/webmasters/guidelines.html, you'll notice that sneaky Redirection pages are not welcome. (This does not include the 301 redirect.) What are Sneaky Redirection Pages? Sneaky redirection pages are set up in in groups of 10 or 20. They all target similar and related keywords or phrases. The only links on these pages are links to other pages in the same family creating a false sense of related linking. They do not contain content that any human would be interested in. These pages show up high in Search Engine Results Pages (SERPS). When you click on one of these pages from a search engine result, you will be redirected to another page. (Usually a high pressure sales page.) Is this misleading? You bet. Why? Because the page you click on from the serps is not the page you actually get to read. Can Sneaky Redirects be considered as a Black Hat SEO tactic? I think so. The reason being is that if your page is discovered, it does get banned. These pages are smart when it comes to getting a higher search engine position but they will vanish if another marketer reports your page. What SEO Strategy Should You Use? All SEO strategies have value. I think that the focus of attention should be to avoid Black Hat SEO if your intention is to keep your site from being banned. Visit SEO forums and use the ideas that you feel comfortable with. There are many SEO forums out there. Here is one to get you started: http://www.searchguild.com Be aware of search engine guidelines. If you read conflicting information, or if the tactic does not feel 100% OK, maybe the tactic should be placed on the back burner or even avoided forever. The author, Ed Zivkovic is based on the Gold Coast in Australia. Ed writes and publishes home business and webmaster articles at http://www.ezau.com and enjoys going to http://www.gold-coast-beaches.com.
|
![]() |
![]() |
![]() |
RELATED ARTICLES
Should You Be Linking for Traffic or Rankings? Just for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let's go back to when the internet began, and reciprocal linking was being done properly. Now just sit back and picture the following..... The 3 Essential Components of a Search Engine Optimization Campaign Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet. 4 Tricks For Lightning Fast Indexing The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you. Here are the four main ways to assure yourself fast indexing: Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links Reciprocal links are an important step in your overall plan to get site visitors. The Life Blood of Internet-Based Home Businesses...Search Engines Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers. Diary of a Google Gazumpee Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.uk wrote an article entitled "Been Gazumped by Google?" GAZUMPED! What a wonderfully descriptive term. In fact, it succinctly describes what happened to us when our website went from #1 to oblivion a few months ago. Keywords, Ranking, & Search Engine Optimization Fun I am a Search Engine Optimization newbie. I have read a little on various forums, browsed a few articles, and read through The Affiliate Masters Course (Ken Evoy) a couple of times. Your Top Search Rankings at Yahoo & MSN Search are Worthless It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank. I wrote about this last year after ComScore Media Metrics statistics were relased discussing Search Engine Queries generated by each search property. http://searchengineoptimism.com/Google_refers_70_percent.html Part I : Getting Free Hits Using These Simple Tips & Tricks Search Engine Optimization Search Engine Keywords - What Do People Search For? Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing. 7 Search Engine Optimization Strategy Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking. How To Choose Keywords Before they Skyrocket in Popularity Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. So how is it possible to select a powerful traffic-pulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular? Beating the New Google AdWord Rules with Blogs and RSS When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back. Maximising Google?s PageRank of Your Website to Maximise Traffic Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Google Search Algorithm Patent Application Creates Spring Buzz! Google applied for a patent on their ranking algorithm as of 15 months ago on December 31, 2003 and that application was posted on March 31st at the US Patent Office. It got the discussion forums buzzing this weekend. Even though I had substantial work to do and was behind on a project, I couldn't resist the temptation to read the very long 14,000 word, 45 page application and see what it could mean to the volatile world of search. The Role of the Robots.txt File to Improve Site Ranking! Not many web master take the time to use a robots.txt file for their website. For search engine spiders that use the robots.txt to see what directories to search through, the robots.txt file can be very helpful in keeping the spiders indexing your actual pages and not other information, such as looking through your stats! Now More Than Ever...You Need To Optimize Your Site for Search Engines As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines. Emerging Methods for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic. Click Click Boom: a Linking Strategy that will Blow Away Your Competition Web marketers, do you hear what I hear? Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online. ![]() |
home | site map |
© 2022 |