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| Search Engine Optimization (SEO) Information Tony |
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Google Is Taking Descriptions From Alexa!
In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. If you take your top key word search engine placement within Google and look at your website's description, you will notice something similar with other websites, the descriptions match those taken from Alexa.com!!! Take a peek for yourself. 1 - Search for your top key word in Google (usually the first key phrase within your title tag). 2 - Now copy & paste this description in a note pad or word doc. 3 - Once you have this, go to: www.alexa.com 4 - Type in your "url" in the address bar 5 - Look at the description from Google and the description from Alexa, they should be an exact match. NOTE: If you do not have a description in Alexa, Google will come up with its own version but in reality, wouldn't you want to be in control of your website's description within the SERP's? Not having a description in Alexa - Could it directly affect your Google search engine results? ABSOLUTELY ! ! ! I would suggest looking at your description in Alexa to make sure that it directly targets your top key phrase that you want performing well within Google. Your Alexa description could very well determine better SERPS within Google! Google feeds results into Alexa which in turn updates information on website ranking. They are partnered up, why wouldn't they use each others results?! Alexa's Description is the "text book" definition: I don't blame Google for wanting to use these descriptions. Most descriptions in Alexa are the "text book version" of your company's description and are usually well written, and well thought out. This would give Google an advantage so that they can spend less time on delivering quality descriptions and more time delivering better results within their searches. I really like this idea because if this were true across the board, Google would be giving the individual website owner more freedom to write a proper description for their SERPS without using it to spam or create false information. Again, it would have to be approved by Alexa's team anyways, they probably wouldn't allow key word stuffing for their site as it is. About The Author: Martin Lemieux is the owner of the Smartads Advertising Network who helps to increase your business online and offline. Smartads Internet Marketing: http://www.smartads.info Smartads Canada: http://www.smartads.ca Copyright © 2005 Smartads Advertising Network - Reprints accepted as long as the resource box & entire article remains the same.
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RELATED ARTICLES
Link Popularity Pitfalls As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Their linking campaigns could be in vain if they let a large number of outbound links drain their existing PageRank. If their site were a bucket it would be full of holes, to illustrate this point, if you had a large number of outbound links, which are not reciprocated it would reduce your overall PageRank. Be diligent in identifying sites that are no longer linking back to you anymore. Also keep in mind putting more than 50 outbound links on any page is not advisable. Also be wary of sites that link to you from pages with more than 50 outbound links. Google's PagerRank is based on incoming links, but not only on the number of them. Instead PageRank is also based on the PageRank of the page on which your link is placed. For example a link to your site could be more valuable from a PR4 page with no other links than a link from a page with PR5 and 60 other links. Reciprocal Linking Scams, What to Look for and How to Avoid Them Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community. Over the past eighteen months, we noticed that our page rank was slowly declining despite the fact that we were continually adding new link partners to our link directory. We had slipped from a five down to a two before we finally identified the exact cause of the problem. Out of the first 100 links on our anchor site, only seven were still being reciprocated. We recrawled the sites where no link was found with a second spider and got exactly the same result. Then we started manually checking the sites where no link back was found and started discovering patterns of deliberate link fraud. The scams in order of popularity amongst the scammers ? 1. The link on the home page to the link directory remained but clicking on it or specific directory links produced a template style page with a few casino banners or simply a page with no directory content ? This scam was most popular with the owners of multiple domains with the .co.za and .co.uk suffixes 2. The link on the home page to the link directory remained but clicking on gambling or casino related links returned a list of links to sites owned solely by the same person or company. The worst offenders in this group preferred domain extensions of .biz, .us and .md 3. The link directory index page remained but the link directory had been severely pruned and most remaining links were to the site owners other sites or to casinos. This one is common across all suffixes. 4. Links not clickable ? links to the directory and various pages within the directory remained intact. At the time of their link exchange campaign, their links were clickable but at some stage after that the code that makes the link clickable was removed and the site name was placed in bold text so at a glance it appeared to be a legitimate clickable link. This scam is most favored by sites that place a miniature screen shot of the index page of your site beside your back link. 5. A variation of the previous scam. When you run your mouse pointer over the page, the 'links' change color but no URL displays in the search bar at the bottom of your browser window. Right click has been disabled on the page so that most people looking at the page cannot see the code. If you use Dreamweaver MX or later, highlight the part of the page you want to look at and then using Control C copy it to the clip board and then use Control V to paste it into the design side of a basic Dreamweaver page. When you click on code you can see what they were attempting to stop you seeing. It may work in the later versions of similar authoring programs. Worst offenders are a poker room and a media company operating out of India. 6. One way link exchanges ? usually you are contacted by a search engine optimization company or the SEO person for a large group of websites offering you multiple one way link exchanges with half of their sites if you will link back to the other half of their sites. After a few weeks or months the links to your sites are deleted. The worst offender in this group is a prominent search engine optimization company located in India. 7. Your link starts out on a page with fair page rank usually attached to a domain with high page rank. But after a few weeks is moved to a boon docks page with no page rank that will never be indexed. ? common amongst higher PR sites. 8. The link directory is on another domain with no page rank. When you click on the link to the directory on the home page, always watch the bar in the bottom of your browser window and see that the link you clicked is in fact on the domain with which you are exchanging links ? watch especially for domain names that are very similar e.g. one letter different in the spelling or a .net instead of a .com and link pages that are hosted on the domain of a link management company. Also watch for redirects. If suspicious go back and click the link again. Often the redirected URL flashes up for only an instant or it just takes an inordinate time for the page to load compared to other pages on the site. If in doubt search for a site map - very popular with some owners of multiple bingo sites. 9. Sub domains of domains with no page rank. Sub domains are supposed to always rank lower than the parent domain. (Of late I have found a few sub domains with up to PR3 attached to a domain with no page rank) If the parent domain has a page rank of zero then link pages attached to that sub domain will almost always be zero so why trade a good link for a dud link? 10. We have never fallen for any in this group but many novice webmasters do so regularly. Beware of high PR sites offering you a link exchange on one of their inconsequential internal pages with the same PR as your index page in return for you placing a graphic link to their index page on your index page. This is a deliberate attempt to steal your hard earned traffic. A variation of this one is they have a number of new sites listed on their index page each month and visitors are encouraged to vote for the site they consider to be the best and you are asked to ask your visitors to vote for your site at the high ranked domain. The purpose is still the same as in the first example in this group. 11. We no longer trade links with sites using Linksmanager unless the link to our site is to be on a hard coded page. You can search in their search box for their link to your site and if they are still linking to you, your URL and site description will be returned but no information to show which page your link is on. Google usually indexes only a few pages in each category of dynamically generated link directories. If your link has not been added to an indexed page, it is unlikely to ever end up on one. When we had a large number of indexed back links, no link manager links were ever returned in a back link querry. 12. Be wary of link exchange requests from webmasters using anonymous e-mail addresses because when they delete your back link they also delete the anonymous e-mail address. 13. Beware of webmasters with PR 5 or above sites offering you a link exchange with a high PR site and an inspection of their link directory suggests that your link will end up on a non indexed page i.e. a useless link that is unlikely to ever improve. If the link exchange was with a PR 2 or 3 site there is at least reasonable potential for the PR of the page to increase if the link directory has been fairly constructed. Reduce exposure to link scams To reduce your exposure to such scams it is essential to carefully vet all potential link partners in the first instance. Enter link back partner details in a database. As an absolute minimum, enter their URL, the location of the link back on their site, the page rank of the page on which your link is located, the date of the link exchange and a real e-mail address for the contact person. Use a good link checking program monthly and contact offenders as soon as you find your link is missing from their site. 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