|
|
| Search Engine Optimization (SEO) Information Tony |
|
|
|
|
Creating A Search Engine Copywriting Plan
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. The process is more defined than that. Successful SEO copywriting takes planning. Any half-hearted efforts at writing copy geared strictly toward the engines will usually result in a decline in your customer's experience at your site. What's the best way to write SEO copy? Starting with a plan is always a good idea. Keep in mind, these are guidelines of techniques that can be used *IF* they make sense for your site visitors. I never recommend writing solely for the search engines. In the case of search engine copywriting, the customer is truly #1. 1) Use Three Keyphrases Per Page - Not a carved-in-stone rule, the guideline of three keyphrases per page gives good variety and helps keep the copy from sounding too repetitive. I always choose keyphrases first - before I write - because they can have a direct impact on the focus of the page. 2) Have 250 or More Words of Copy - The length of your copy depends on several things: Your target customer's preferred communication style, whether the product is new to the marketplace, if a detailed explanation needs to be given, site design and many other factors. However, the 250-word minimum gives enough room to get your message across and offer an effective level of keyword support. Remember though, it's all about the customer. If your target customers prefer longer copy, write longer copy. If they like shorter copy, write shorter copy. 3) Write In Natural Language - "Natural language" is a term popular in SEO copywriting. It means that the reader should not be able to (or should barely be able to) detect what keyphrases the page is being optimized for. The copy should flow as if it were not written with the search engines in mind. You don't want the copy to sound forced or stiff. When you generate ideas for the page copy, keep your keywords in mind. Ask yourself whether you can use them in the copy in such a way that they won't be obtrusive. 4) Use Keyword Phrases In Headlines and Sub-headlines - IF it makes sense to do so. You will not blow your rankings if you have no keyword-filled or other tags. If your headline sounds stupid with keywords in it, don't use them. There are countless sites online that rank highly which have no keywords in the headline. 5) Use Keyword Phrases Once or Twice Per Paragraph - Again IF it makes sense. Remember what I keep repeating? None of these guidelines are carved in stone. Read your copy out loud. If it sounds stupid or forced, take out some keywords or find ways to rework them so they flow more naturally. 6) Use Keyword Phrases In Bold, Italic or Bulleted Lists - IF it makes sense to do so. Don't automatically bold or italicize every instance of your keywords. It will make your page look stupid, and your visitors will wonder what kind of drugs you've been doing! 7) Do NOT Use Keyword Phrases As Substitutes For Generic Terms - For example, do not replace every instance of the generic word "cruise" with the keyphrase "Mexico cruise vacation." Your copy will sound ridiculous. We offer Mexico cruise vacation packages on the most popular Mexico cruise vacation ships to the most breathtaking Mexico cruise vacation destinations. Oh please!! 8) Use Keyword Phrases As Anchor Text In Links - This is certainly not always possible. If your primary keyphrase is "Mexico Cruise Vacation," you absolutely should not write every link to include that phrase. However, if you can include keywords in anchor text within body copy or in text navigation links, you might score a little extra credit. 9) Test and Track - Lastly, and above all, please remember, it may take some tweaking to get your page to convert the way you want it to. All customers are not the same, and all sites are not the same. All keyphrases are not the same. There is no magic bullet. You'll have to test and track and see what works best for you. © 2005 http://www.copywritingcourse.com/keyword Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
|
|
|
|
RELATED ARTICLES
Are You A Google Junkie Google this, Google that, Google Google Google....... Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem. No one wants to do work! When it comes to getting your site highly ranked on Google, Yahoo, MSN, or other search engines the only way to do it fast and effectively is to put a little time and effort into your cause. Links are the way to do this, and the theory is not complicated; the more links that you have to your site with keywords relating to your site, the better your ranking. The Changing Face of Search Engine Optimization With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other. The search engines, especially Google, seem to be on a daily diet of change and their algorithm seems to be growing at the rate of their index. Achieving Better Search Engine Optimization The search engine giants are locked in an all out power struggle to get your attention and patronage. Easy Steps to Get Onto Google Top Search Pages To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.e. Lowell Pizza, or business with unique keyword phrases, i.e. Kraton thermoplastic rubber. The steps below outline a simple method to do content optimization. By following the procedure on your home page, you can achieve a high Google ranking. I will be assuming you have a basic understanding of html code. Link Building in Light of Vision-based Page Segmentation The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled "Block-level Link Analysis," by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying, available online at http://research.microsoft.com/research/pubs/view.aspx?tr_id=690. Search Bots, Crawlers, and Spiders If you are a webmaster and you review your logs, often you will see a bunch of really strange hits. They aren't humans, you can't tell their operating system or their browser! Who are these pesky little creatures who rummage around the internet all the time? Youve Got The Power, Why Arent You Promoting It? Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down. What Is Search Engine Optimization And Why Do I Need It? Purchasing web design service is confusing with all of the different buzz words floating around. In an earlier article I discussed the differences between custom web design and web design based on templates. Another service being pushed by many web developers is search engine optimization (SEO). It has become a huge field in the last few years despite the fact that many purchasers of web development services are not clear on what it is or why they need to consider it in the making of their site. Google Patent Application ? Linking The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: Search Engine Optimization Tips For 2005 - Part Three Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important. To Understand the Success of Website Ranking Time is a factor All You Need to Know About Your Website Traffic is Contained in 5 Key Stats You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on. Soliciting Search Engines As your guide operator through the web, search engines are invaluable when used effectively. Promoting Home Business: Tips to Increase Web Site Sales You've selected an appropriate Online Business Opportunity. That is not ALL! Local Search Optimization - A Guide to Getting Started While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities. Your Website Title Could Be Costing You Money Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings. How to Avoid the Google Duplicate Content Filter? More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. In cases of websites build on news feeds or data feeds you can even find websites that match each other 100% (except for the design). Several copies of the same content in a search engine does not really do any good and so Google apparently decided to weed out some of this duplicate content to be able to deliver cleaner and better search results. How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters Becoming an SEO expert, or a search engine optimization expert, is something that is worth your while if you are interested in getting your web page noticed and increasing your traffic. It is not hard to become an SEO expert if you simply know what steps you need follow to take you there. As long as you follow these steps and are diligent, you will become the SEO expert you want to be. Read the following topics, then research them more to learn exactly what will put you above the majority of all webmasters. 60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next Search engine listing delays have come to be called the Google Sandbox effect are actually true in practice at each of four top tier search engines in one form or another. MSN, it seems has the shortest indexing delay at 30 days. This article is the second in a series following the spiders through a brand new web site beginning on May 11, 2005 when the site was first made live on that day under a newly purchased domain name.
|
| home | site map |
| © 2022 |