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| Search Engine Optimization (SEO) Information Tony |
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Selecting The Title Of Your Link Exchanges
I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings. More importantly, what title do you chose? Many seo firms our there now believe that web sites are getting penalized from link swapping. Even today, I had an seo company that wanted my company to link to his site #1 but he would link to my site from his site #2. I don't think so. For those of you who think that getting people to link to site #1 and then you link to them with site #2 is going to get great responses, your wrong. That's a whole other topic but I felt it should be addressed. So here you are, you're about to add your link onto another site, but what do you write for the title? Well you have to ask yourself a couple of questions 1st.
So let's address these important issues... 1) Have you checked your pages for key word density? One of my larger clients came to me trying to get back some of his crucial key phrases within google that he just recently lost. I added his site to my "key word" density program and realized that the key phrases he was attacking didn't leave a single trace within his site. Here is a great key phrase density checker for those of you who don't have a personal script to help: http://www.abakus-internet-marketing.de/tools/topword.html When your looking at your page results within the key word analizer, make sure to select one paragraph that best describes that page. For instance, here are the results for my main page:
These results have been somewhat filtered and made smaller for this example. So taking a look at that, you can start to see what search engines are going to see. There are 2 key phrases that I want to have great search placements with so I chose these two phrases from those words to best fit the title of my main page... "Affordable Web Design & Internet Marketing Tips" Notice that I DIDN'T use all the most important words, I only used exactly what I am trying to get when it comes to search terms online. So now that I have that, I now have a title that I can add on other sites. Depending on whether the link category is about web design or internet marketing, I create the appropriate link. If I add my site to a web design category, I submit this title... Affordable Web Design - and link it to my main page. If I add my site to a web promotion category, I submit this link title... Either: Internet Marketing / Web Advertising / Marketing Tips / or Internet Marketing Tips If you take a good look at the results from above, all these title's are perfect for that page. Here is something you shouldn't do... Don't take ALL the key words from the results above and make them your title like so... Affordable web design, web design, internet, internet marketing, internet marketing tips. Read that whole paragraph out loud, sounds stupid doesn't it? I think so 2 and so do search engines. Don't forget that inbound links bring you A LOT of traffic! It's a fact that inbound links usually give your web site a lot more traffic than search engines do! That's why it's so important not only to select the right title for search engines but to also consider the visitor who will read your title. Make it simple and easy to understand. Now that you've selected the right title for your main page, get a little more creative and select your most important pages from your site so that you can also analize and select a number of titles for your site. Doing this work before hand will improve your daily marketing arsenal. I wish you much success with this article! About The Author Martin Lemieux http://www.smartads.info & http://www.smartads.ca OASES - Online Advertising Search Engine Services http://www.flyinggelatingames.com
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Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community. Over the past eighteen months, we noticed that our page rank was slowly declining despite the fact that we were continually adding new link partners to our link directory. We had slipped from a five down to a two before we finally identified the exact cause of the problem. Out of the first 100 links on our anchor site, only seven were still being reciprocated. We recrawled the sites where no link was found with a second spider and got exactly the same result. Then we started manually checking the sites where no link back was found and started discovering patterns of deliberate link fraud. The scams in order of popularity amongst the scammers ? 1. The link on the home page to the link directory remained but clicking on it or specific directory links produced a template style page with a few casino banners or simply a page with no directory content ? This scam was most popular with the owners of multiple domains with the .co.za and .co.uk suffixes 2. The link on the home page to the link directory remained but clicking on gambling or casino related links returned a list of links to sites owned solely by the same person or company. The worst offenders in this group preferred domain extensions of .biz, .us and .md 3. The link directory index page remained but the link directory had been severely pruned and most remaining links were to the site owners other sites or to casinos. This one is common across all suffixes. 4. Links not clickable ? links to the directory and various pages within the directory remained intact. At the time of their link exchange campaign, their links were clickable but at some stage after that the code that makes the link clickable was removed and the site name was placed in bold text so at a glance it appeared to be a legitimate clickable link. This scam is most favored by sites that place a miniature screen shot of the index page of your site beside your back link. 5. A variation of the previous scam. When you run your mouse pointer over the page, the 'links' change color but no URL displays in the search bar at the bottom of your browser window. Right click has been disabled on the page so that most people looking at the page cannot see the code. If you use Dreamweaver MX or later, highlight the part of the page you want to look at and then using Control C copy it to the clip board and then use Control V to paste it into the design side of a basic Dreamweaver page. When you click on code you can see what they were attempting to stop you seeing. It may work in the later versions of similar authoring programs. Worst offenders are a poker room and a media company operating out of India. 6. One way link exchanges ? usually you are contacted by a search engine optimization company or the SEO person for a large group of websites offering you multiple one way link exchanges with half of their sites if you will link back to the other half of their sites. After a few weeks or months the links to your sites are deleted. The worst offender in this group is a prominent search engine optimization company located in India. 7. Your link starts out on a page with fair page rank usually attached to a domain with high page rank. But after a few weeks is moved to a boon docks page with no page rank that will never be indexed. ? common amongst higher PR sites. 8. The link directory is on another domain with no page rank. When you click on the link to the directory on the home page, always watch the bar in the bottom of your browser window and see that the link you clicked is in fact on the domain with which you are exchanging links ? watch especially for domain names that are very similar e.g. one letter different in the spelling or a .net instead of a .com and link pages that are hosted on the domain of a link management company. Also watch for redirects. If suspicious go back and click the link again. Often the redirected URL flashes up for only an instant or it just takes an inordinate time for the page to load compared to other pages on the site. If in doubt search for a site map - very popular with some owners of multiple bingo sites. 9. Sub domains of domains with no page rank. Sub domains are supposed to always rank lower than the parent domain. 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