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| Search Engine Optimization (SEO) Information Tony |
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Getting One Way SEO Links - The Easy and FREE Way
What we are hunting for? Unique Domains, One Way Links, Text Link copy of our choice , The ability to change those links, Sites that have PR and cover our choice topic .... Enter the Free Hosting Sites One of the easiest and most often overlooked resources on the net today are the free hosting companies. Free hosting companies make money by upgrading accounts into paying accounts or selling services to you. One of the huge advantages to a free hosted account and your SEO efforts is that search engines are more and more looking at the number of unique inbound one way links that are pointing to your website. So what is a aspiring SEO junkie to do? Well luckily my link addicted friend there is an answer..FREE and ME rhyme for a good reason. There are 100's if not 1000's of free hosting companies dying to give you 50 - 100 MB accounts for your email address. I am going to give you a step by step way of building as many inbound links as your little (or big) SEO heart desires. Step 1: Find the Freebies! Fisrt start by going to our friends the search engines and search for "free web hosting", "free web site" or any other permutation of the free hosting terminology. Here are a few to get started: http://www.topfreewebhosting.com, http://www.fateback.com and http://www.50m.com Step 2: Get Ready to Track With so mayny free hosting companies in existance it will be a challenge to keep track of all the data, so we will use our friend excel to help us along. Make a handy dandy spreadsheet of all the sites you find. On this spreadsheet have the following columns "Name" "URL" "Login Page" "My Username" "My Password" "My URL" "Content Type". Step 3: Decide the content Type and Get It After you have cataloged all of your prosepects we will need to creat content, luckily this is the easy part as there are 1000's of articles out there free for the copying (as long as you mention the author). So, choose a topis that is relevant to your website and go forth and copy... Step 4: Sign up and Publish Ok so we now have where we will get hosting, we have the content and a way to track it all...YAY! So what we need to do now is get started. Now, the real trick is getting your pieces of real estate and not being marketed to death. Setup a Yahoo, MSN or GMail account (if you can) to use for registering all of these accounts. Once you get your free email account, head to number one on your list and get registered, make sure you doucument all of your infomration as it will make your life that much easier in the long run. Lets talk briefly about registering. When signing up you will usually need to create a "Sub Domain", this will be XYZ.whatever.com. Try and find a Sub Domain that matchec the type of content you will be creating. So lets say you are making content about Real Estate, so you would try to include that keyword "Real Estate" in your Sub Domain (ie. realestate1.whatever.com. After you have signed up it is time to publish. Using thier free website builder or your favorite tool, create a 4 - 10 page site (using your articles and a home page). On each article look for keywords that are relevant to your site and hotlink each page at least once to your site that you are SEO'ing. Or, go the cheap route and create a footer link to your site (bah that's too easy and does not look very natural :P ) Well you get the picture :) Rinse and Repete this process as many times as your heart desieres and we are now started. Step 5: Getting Indexed So, we took all this time to create 1 Million (ok a little less) itty bitty micro sites, now what? Well you need to get the Search Engines to actually notice you..right? So lets go over 2 proven methods of achieving this goal. Method 1. - Submit and wait...pretty easy method, submit your site to the crawlers and wait for them to come along. Or if you are focusing on Google, hook up each site with AdSense and submit the site (this is unproven, but has worked for me) Method 2. - Create the inevitable Link Chain (or PR chain I like to call it) This is actually slightly complicated, but with our handy dandy spreadsheet, should not be too hard. First we will assume you have a site, If not go buy a link to get started :P. Either way we need to point a link at at least one, if not 3, of our free hosted account to get the link ball rolling. After we have pointed a link at one site, we need to expand our chain of links. So our next step is on this taget domain is to link from the home page to 2 or 3 of our other free hosted domains. The important factors here are to not link back and forth within the free hosted accounts but to link one to another one way only, and not do it in large noticable quantities. The best method of this is to actually enbed the links within the text of articles. Now, if done correctly you will never trip an algo alert because or a few factors. 1. We are linking to sites not owned by you or on the same IP address. 2. The content of each site you link to should not have any of the same content (so no duplicate content filter trip) 3. Each site will have up to 10 pages but not less than 3 (so it is not a link page only) So to recap What exatly have we done? We have created micro sites that have good content, and is on topic to what we do. We have created a possile income source with adsense on our micro sites and we have assited our SEO efforts at no cost except for time. About The Author Bob is part of Top Free Web Hosting, ( http://www.topfreewebhosting.com )a free web hosting provider that offers 100MB web hosting accounts at no charge.
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(Of late I have found a few sub domains with up to PR3 attached to a domain with no page rank) If the parent domain has a page rank of zero then link pages attached to that sub domain will almost always be zero so why trade a good link for a dud link? 10. We have never fallen for any in this group but many novice webmasters do so regularly. Beware of high PR sites offering you a link exchange on one of their inconsequential internal pages with the same PR as your index page in return for you placing a graphic link to their index page on your index page. This is a deliberate attempt to steal your hard earned traffic. A variation of this one is they have a number of new sites listed on their index page each month and visitors are encouraged to vote for the site they consider to be the best and you are asked to ask your visitors to vote for your site at the high ranked domain. The purpose is still the same as in the first example in this group. 11. We no longer trade links with sites using Linksmanager unless the link to our site is to be on a hard coded page. You can search in their search box for their link to your site and if they are still linking to you, your URL and site description will be returned but no information to show which page your link is on. Google usually indexes only a few pages in each category of dynamically generated link directories. If your link has not been added to an indexed page, it is unlikely to ever end up on one. When we had a large number of indexed back links, no link manager links were ever returned in a back link querry. 12. Be wary of link exchange requests from webmasters using anonymous e-mail addresses because when they delete your back link they also delete the anonymous e-mail address. 13. Beware of webmasters with PR 5 or above sites offering you a link exchange with a high PR site and an inspection of their link directory suggests that your link will end up on a non indexed page i.e. a useless link that is unlikely to ever improve. If the link exchange was with a PR 2 or 3 site there is at least reasonable potential for the PR of the page to increase if the link directory has been fairly constructed. Reduce exposure to link scams To reduce your exposure to such scams it is essential to carefully vet all potential link partners in the first instance. Enter link back partner details in a database. As an absolute minimum, enter their URL, the location of the link back on their site, the page rank of the page on which your link is located, the date of the link exchange and a real e-mail address for the contact person. Use a good link checking program monthly and contact offenders as soon as you find your link is missing from their site. This is now essential to keep link partners honest. This problem is a direct consequence of the current page rank system and fierce competition for top rankings. It is easier to retain existing link partners than to continually find new ones. Points to look for when Assessing Potential Link Partners Before trading links, look carefully at the other site ? 1. If there is no link to the link directory on the index page ?Reject. You will get no traffic from that site. 2. Look at the structure of their link directory and count the number of clicks from their index page to where their link to you is likely to be located and then deduct that number from the PR of the site's index page. If that page is PR3 and there are three clicks to get to the page on which your link will be located, that page will have a PR0. That link will be worthless unless the site gets a minimum of a PR4. 3. If you have not already done so, download Google's tool bar. If the page rank bar is grayed out, when you are looking at a site, never trade links with that site. The grey bar is said to indicate that the site is banned by Google. I do not know if that is true but I have only ever seen two sites produce grey bars. 4. A growing number of sites with dynamically generated link directories have no page rank on any link pages even though the directories are often constructed in such a way that you would expect the page to rank to be 2 points below the home page. I do not know how most are achieving this. The visible way is to have multiple folders and index pages leading to the links pages and the number of clicks from the home page destroys any potential page rank for the link page. A rare method is to add a no index command for the link directory in their robots.txt file. Just remember links to such sites are one way links from your site to their site. You give them a good link and they give you a worthless link. A link on a page with a PR0 is a non indexed link and carries no value regardless of the page rank of the index page of the site to which it is attached. When you do a back link check on your domain in Google, you will notice that very few links to your domain that are on Google indexed pages with a PR of less than four are returned in your list of back links. This is why I and others consider that Google now discounts the value of such links. For indexed pages, count the number of links on the page. The first factor in determining the value of the link is the page rank of the page on which it is located. The second factor is the number of links on the page. The value of the link to you is roughly the page PR divided by the number of links. Of course no one outside of a chosen few at Google knows the actual formula but that is a rough approximation and the reason most webmasters will not trade links with sites with more than 40 links to a page unless the page has a very high PR. A link on the bottom of a good content page is always better value than a link on a directory page as more people are likely to click on it. When on the receiving end of a link exchange request, do not hesitate to ask for your link to be placed on a specific page and do not hesitate to reject link requests from sites that do not adhere to basic acceptable linking practices. When considering link requests from new sites, look at any other sites that belong to or have been built by the webmaster proposing the link exchange. Most importantly, look to see if existing link pages have been indexed and the structure of the directory. This will be a good indicator of what to expect for the new site. When you create your own link directory, consider a hand edited directory with the links at the same level as the rest of the pages on your site. That way your link pages will be only one point below your index page and you will attract more link requests because of that. Many high PR sites will not trade links with you unless you can place their link back on a minimum of a PR4 page. That way you can start shooting for the top once your index page makes a 5 as opposed to a 7 with the way many link directories are set up. When you are shooting for the top, it helps you get those high pr links you need to make it to the top. Advertise Locally Using Search Engines While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently. Google, Adsense, SEO, and How It All Works Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc. Which Search Engine Optimization Services to choose, Google OR Yahoo? Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services. Internet Marketing in the form of Search Engine Optimization has helped to build several successful business portals online. Many successful Software Firms,Travel agencies, Business services are becoming aware of the power of Search Engine Optimization. Studies have shown that you can generate 60% of your traffic alone from search engines like google, and rest 40% from yahoo, and other search engines.Search engine optimization is emerging as a new era of Online Business science, which helps to generate more traffic, and more revenues from your existing businesses. Search engine optimization is further categorized into two categories organic search, and PPC( Pay per Click). Organic Search engine optimization depends on the natural ranking of your web page, whereas PPC is a paid service offered for companies who want to kickstart their business from the day one without going through the labour of organic search engine optimization, which can be achieved over a period of time. In the broader perception it has been observed that Organic search engine optimization is far more reliable in long-term, whereas PPC is reliable for short term solutions. Many Internet marketing companies have emerged, helping business owners to achieve top rankings on major search engines either through Organic Search OR PPC. What is Your Sales Message? So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one...well you could buy it here...or go...YUCK!
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