|Search Engine Optimization (SEO) Information|
Breaking the Myth About Page Rank (PR)
The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way. Sadly, most of this traffic is not qualified. Yes, your hit counter will move higher, however, if its not qualified, you may find you have unhappy visitors to your site. Unhappy visitors will not click on your ads or purchase your products.
Once you have optimized your site, consider submitting it to every search engine. If you want to get spidered quicker in Google, have a web page with a PR of 4 or higher point to your site. Your site will be spidered within a couple of days!
One myth I would like to bust is that PR is a measure of a web site. Its not. I receive countless emails offering a reciprocal link with their PR5 or PR6 site. Unless my link is appearing on the main page, or a page that has PR6, I am not getting a share of PR6. Most likely, my link will appear on a page that has a PR2!
Page rank is Google's ranking of that specific page's relevance. Just because the main page has a PR of 4, does not make every page on the site a PR4. Beware of sites who claim that they will exchange links with you and its to your benefit since they have a PR5 or PR6. Where is your link appearing? If its on a page that has a PR of 4 or 5 or 6, great!
Reciprocal linking, if done properly, will ensure that your keywords are at the top of the search engine. If you have a popular keyword, youll need to have more back links. Pick your link partners properly, and ensure that they are linking to your keyword.
For example: if your site is www.joesdinner.com, consider sending out requests to relevant higher ranking pages to start with, followed by lower ranking pages and ask web designers to link back in the following manner:
< a href= "http://www.joesdinner.com" >best dining in new york - joes dinner is the only place to eat when you're staying in New York.
Presuming their keyword is "best dining in new york", having links pointing to your site with an anchor tag incorporating your keywords will improve your search engine rankings dramatically.
Once you have established a collection of sites pointing to your site using your keywords, you will start receiving reciprocal link exchanges from other sites. This is where you can start to be particular.
If you want to maintain an effective PR and attract better sites for linking, follow these tips:
a) Is it indexed?
While their site may be indexed, the page where they are placing your link, is it at least indexed by google? If you type in allinurl:www.sitename.com/links/right_here.html and there are no results, consider declining their offer. If the page your link appears on has not been indexed, there is no benefit whatsoever to you. If your pages have PR, they may consider placing your link on another page. If the page your link appears on is indexed, but does not have PR, consider accepting their offer. While the page today may not have PR, it will in time.
b) How many neighbours?
The value of the page rank is shared with each of the links on that page. If you are splitting that PR with several other sites, your share of PR will be small, which doesnt help you. Reconsider accepting any link exchanges if your site is 1 of more than 30 - 40 sites that will appear on that page, unless its a very high PR. Further, if there are too many links on that page, Google may consider the page to be part of a link farm, which may end up penalizing your site.
c) Is it relevant?
Google is big on relavancy. Ensure your links pages are relevant. If you operate a site about golf, having links from cooking sites will not help you establish your page rank. It may cost you more than you get in return.
How to Find Good PR sites:
a) Do a search for them by typing in your keyword and start asking for reciprocal link exchanges. Take a look at their PR and go from there. Remember, its the number of sites that backlink to you that matters, not strictly the PR of the page. I would rather have 50 pages that have a PR1 pointing to my site, than to have 5 sites that have a PR5. Of course, if you can get 50 pages that have a PR5 pointing to your site, you are laughing!
b) Take a look at your existing link partners and check out their links pages. Its clear the people appearing on those links pages are interested in reciprocating.
c) Purchase software that will help find quality link partners.
It is important to attract higher PR sites when you are on a reciprocal link campaign. However, its not the most important thing when it comes to search engine rankings. Its the backlinks that point back at you that are key. The more of those, the better off you will be for your keyword.
Remember: every page starts off as a PR0. Just because its new doesnt mean it wont get a higher PR once google gets around to assessing a score. If the page your site appears on is indexed, and its a relevant site of quality, consider exchanging links. You'll grow a large list of link partners in a short period of time, and increase your search engine rankings in the process.
Website Submission - What You May Not Know About Search Engine Indexing
Getting your website listed in the search engines is relatively easy if you submit it, but even if you don't you can still get your website indexed by the larger search engines by following a few simple tips. The reason for this is the search engines spiders search the web on a daily basis looking for new websites to index, old ones that are no longer valid, and the like. So, if you follow these simple steps, the search engines spiders will pick up your website and index it without you even having to submit it. As a matter of fact, you will generally see your website appear in the search engines faster by simply using other methods to get listed instead of submitting your URL. Follow these suggestions and the spiders will pick up your site when they are out making their rounds.
The Best and Easiest Google-Friendly Change to Your Web Site
No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?
How to Top Google by Writing Articles
Search engines determine their rankings based on two things: Is your site relevant? (Optimized for certain keywords) Is your site important? (Many links back to your site from other sites)
No Cost Search Engine Marketing
As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software."
Search Engine Monopoly
Ever wondered how one search engine is dominating the entire web. In any business, you have so much stiff competition. Is there any business that you can start that has no competition ? Whether you decide to open a restaurant or a real estate company - you are going to have a lot of competition. And picture the competition that you will have - you will have 100's or probably 1000 other people doing the same business. But in search engine competition, you can probably count in your fingers as to how many search engines there are. But still people are hesitant to go into this field.
Search Engine Optimization: Creative Ways To Acquire Natural Back Links
Search engines use algorithms calculate the order in which the search results are displayed. Although no one outside the search engine companies know the actual algorithms, search engine optimization (SEO) experts agree that back links are heavily weighed. A "back link" is text on another website that links to your site. Search engines count these links as "votes" for your site. The more votes, the better.
Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is
SEO - Get Your Site Out of the Google Sandbox Fast!
Is your new site sitting in the infamous Google "sandbox"? There is a way to get it out fast, as well as getting all of your other pages indexed!
Why Search Engine Optimization is Not Enough
OK. So you've created a nice website with lots of interesting products and information. Now all you need is visitors.
5 Simple Steps to Great Search Engine Rankings
Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings.
Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success
In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result. Consider the following strategies to get your web page noticed as frequently as possible.
Is My Search Engine Optimization Working?
You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content." If it takes weeks and months for the search engines to notice me, do I have to wait that long to see if the money was worth it?
How to Avoid Being Dropped by the Search Engines
For websites, one of the most important things in their existence is their ranking with the search engines. The reason why this is so important is because when websites are ranked high by the search engines, they get flooded with free, targeted web traffic from visitors who are looking for information or products. Obviously, any kind of activity that might hurt a websites chance of getting a premium listing should be avoided at all costs. The following tips are things websites should completely avoid if they want to optimize their results with the search engines.
Beyond the Box with Googles Web API
Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don't know these features are available. But these features, along with the Google search box, are only available to human searchers, who can type in their search parameters, and perhaps some keyboard scripting programs as well. But there is a way for programmers and web site designers to access Google's database from their own sites, in the exact way they need. This is done by using Google's Web API (Application Program Interface).
SEO Expert Guide - Page Optimization (part 5/10)
In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
From Corpora to Matching
Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:
Do Search Engines Like Your Web Site?
Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. If you're going to get high levels of traffic - and hence the levels of ROI you're looking for - it's very important that the search engines can access all the information on your Web site.
Your Website Title Could Be Costing You Money
Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.
To Understand the Success of Website Ranking
Time is a factor
SEO and Google Indexing - Why It Requires A Complex Blend of Skills
If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work. In fact, there are four distinct skills that a search engine optimiser needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all four. In truth, to get to all four, people who are good at two of these need to actively develop the other skills. Now, if you are running your own business, do you really have the time to do this? Is this the best use of your time?
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