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How to Google; or How to be Easily Distracted
I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'.
Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives.
What followed was a mistake.
I had read recently about a 'Google Suggest' in Beta test mode (http://www.google.com/webhp?complete=1), and so I thought I would give it a whirl.
I should have known better - distractions on the web happen to me all the time.
The next hour passed effortlessly away as I played with the new found toy.
This is Google's own description of the tool:
'What is Google Suggest?
As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass," Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar." Similarly, if you type in only part of a word, like "progr," Google Suggest might offer you refinements like "programming," "programming languages," "progesterone," or "progressive." You can choose one by scrolling up or down the list with the arrow keys or mouse.
That's pretty cool. How does it do that? Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers...'
Here are some thought provoking results:
'How to overcome fear' - 2,580,000 results
'How to overcome anxiety' - 119,000 results
At least I am right to be targeting my article towards those expressing concern about fear.
But here is the strange thing - Google sponsored AdWord links for 'anxiety' is twelve, but 'fear' only has three.
There are many more anomolies such as this in a very short time.
Furthermore, look at these interesting results from Google Suggest:
The really amazing thing is how big some of the search results are:
'How to be happy' 95,000,000 results - sponsored links, nine.
What about these:
'How to be hot' - 192,000,000 and get this - NIL Google sponsored links.
'How to be humble' - 6,700,000 - NIL Google sponsored links.
This last example has been included, as it is more surprising in that even the normal Google search for the keyword phrase 'how to be humble' throws up results that bear vary little resemblance to the searched term. Try it and see.
What absorbed me were the ranking figures showing on the right. IF the figures are correct I can confidently state that product producers, affiliates and advertisers are really missing out on a lot of massively searched niches.
Have I found a goldmine? Should I be revealing all this?
Well I don't know, and frankly I am puzzled by what the 'Google Suggest' numbers really represent.
I am not going to get that excited as I have just been to Wordtracker which gave me these results for two of the above terms.
'How to be hot' - 13 searches in the last 110 days
'How to be humble' No searches in the last 110 days.
So where do the 'Google Suggest' figures come from? Can you throw any light on this, because if you can it will save me being distracted further in search of the truth.
Oh - and there is still that article to write about overcoming fear. Down to it.
Keith is the Managing Director of Creative Eye and has over 10 years experience in website design, development and project management. To read more from Keith Watson, visit http://www.creativeeye.co.uk/articles/
All About Google
If you read The Search Engine Showdown, you know Google is my favourite search engine. Why? Google always offers the most results for any given search (they currently have over 8 billion pages indexed), it's faster than the Audi Quattro we test drove this morning, and 9 times out of ten, in my experience, all the front page results are relevant to my search. In fact, I usually find what I'm looking for within the first few sites listed. I also really respect the fact that two college kids started it (kinda like Abalone Designs!) and that those two college kids seem not to have forgotten where they came from. If you check out the images at Google's press center (http:// www.google.com/press/images.html) and scroll down to the Everyday Life Inside Google section, you'll get a feeling that life at Google is fun.
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I just read an article at SitePro News that really rings my bell.
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When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is
Help Your Visitors Zero in with Site-Flavored Google search
As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they're looking for on the original site. To help these webmasters provide even more service to their visitors, Google is currently beta-testing a new feature called Site-Flavored Google Search.
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Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. Besides getting a good search engine ranking with links, it also one of the most effective ways to increase a site's traffic. So, how do you build your link popularity? In this article I'll show you 5 simple steps that will help you build your site's link popularity.
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