|Search Engine Optimization (SEO) Information Tony|
How to Succeed with the Search Engines
The Cold Hard Facts?..
One of the most important factors in being successful in your business is to learn how to rank high in the search engines. It has been said that the search engines can account for as much as 95% of all the traffic to your website! If you fail to take advantage of the major engines you could be neglecting almost ALL of your targeted traffic!
I don't know of any business that can afford to throw away that many visitors.
Is your site ready?
There are many factors in which to consider before submitting your website. Have you prepared your website for maximum placement? Each page will need to be submitted separately, and each page will need the following.
It is crucial to place keywords as close to the beginning of your page title as possible. The search engines will typically display your page title as part of the description that shows up when your website is displayed in search results. Placing keywords towards the top of your page can be extremely beneficial. For example, my website page title is, Affiliate Programs Directory@Smokesoft Inc. This means my website will do well in searches on "affiliate", "affiliate programs" and "affiliate programs directory". Try to create your page title in such a way that you can include as many keywords as possible.
Although the importance of meta tags is fading each day, they are easy to create and for some search engines they are a factor, so you would be wise to include them in your pages. For the search engines that do not take meta tags into consideration they will merely ignore them.
[Keywords in Header tags]
This means to create a separate heading for each page containing the keywords you are targeting for that specific page. For example, the heading for my home page is as follows:
Affiliate Programs Directory
Meaning that on my webpage it would appear as:
Affiliate Programs Directory
This will greatly increase your positioning in the rankings. take care to prepare EVERY page with this in mind. [ALT tags on all images]
Another worthwhile little "trick" is to add the ALT attribute to every image on every page of your website. You can effectively place a keyword in each image on your website! Follow this example:
Some search engines will use the text in images when considering keyword relevancy, therefore adding more content in your favor.
There is no excuse for not filling your web pages with quality keyword-filled content this is a major factor in how well you will rank in the search engines. The more keywords the search engines locate the higher your site will rank?.period.
I've found that one of the best ways to accomplish this is with articles such as this one. Imagine for a moment that I used "search engines" or "keywords" as two of my keywords for a given page, now skim through this article and see how many times these two words appear. As you can see this would be a huge asset in determining how well my site places, and this is just one article! If you are incapable of writing your own articles there are many places where you can obtain articles to place on your site from another author. One such place is http://www.smokesoft.net/Articles.html
[Keywords as close to the top of each page as possible]
This is one of the easiest and most effective ways to increase placement. On each page make sure that the first visible text is a keyword, the search engines LOVE this! If you do not have keywords placed as the first visible text on your page, you may want to consider modifying or redesigning it to allow for this. It is well worth the time and effort and you will most likely see almost immediate improvement in your search engine rankings.
[Keywords in links to other pages]
You should try to insert keywords into your links whenever possible. For instance, if you are targeting the keyword "marketing" on a particular page, create a link to a page on your site and call the page "marketing tactics". The page the link leads to could consist of articles you have written on marketing tips you have discovered. Not only will search engines use the text in a given link to determine what your page is about, but they will also use it in determining the subject of the destination page. If you really want to take it to the next level, try using a keyword filled link as the first visible text on your page. This too will skyrocket your rankings in the search engines.
[Keywords in outbound links]
This concept is identical to that of linking to other pages except you instead will be linking to another site. For example if I were linking to another affiliate promotion site I would place the keyword "affiliate program" somewhere in the link.This is a must! My advice to you is to save this article and refer to each and every step when you setup a webpage. This is by no means all there is to know about search engines however, if you follow these guidelines you will do extremely well.
About The Author
Adam Buhler is the owner of Affiliate Programs Directory: http://www.smokesoft.net Adam is the author of the weekly newsletter "Affiliate Secrets". He is offering a free copy of the ebook "Internet Cash Machines" For a limited time to anyone who subscribes at: http://www.smokesoft.net/newsletter.html
Finding The Best Search Engine
With Billions of pages on the internet how do you find exactly what is that you are looking for? Chances are you have stumbled across different search engines, and maybe even used and tried out a few of them.
The Reality of Search Engine Submissions
Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies.
Site Maps: A Force To Be Reckoned With
Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you've been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking).
How to Manage SEO
Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.
3 Deadly Search Engine Marketing Sins
My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with
Google Gunning For Directories?
Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault?
Even More Tips For Getting A Top 10 Search Engine Ranking!
I have spent some time discussing the 5 different options you have for getting your web site listed in the search engines. Just to make sure that we're all on the same page, let's quickly review?
Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic.
6 Ways To Attract Search Engines To Your Website More Often
Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.
Increase Your Page Rank Through SEO
Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.
What Did We Learn from the Great Search Engine Experiment!
Last Week I did a Search engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe. I created a web page that said Mike Makler is the coolest Guy in the Universe. In that Web Page I repeated that Phrase over and over. In less then 24 Hours I was Number 1 in Yahoo for the Phrase coolest Guy in the Universe in Double Quotes. A Few hours later I was no where to be found in Yahoo.
Google Website and Web Page Indexing for Dummies
You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on it, and increase your traffic and ultimately your sales. You might think this all sounds like a wonderful idea and want to get your web site optimized for Google, but you may have no idea how to go about it. Don't worry, getting your web page ready for the Google search engine is not as difficult as you might have thought. Google has a system called PageRank? that ranks the different web pages according to different standards. When you learn the standards you will know how to best optimize your page to get a high ranking in Google.
Keywords are the ?KEY? to a Popular and Profitable Web Site
Keyword Research will reveal answers to 3 critical questions:
How to Avoid Being Dropped by the Search Engines
For websites, one of the most important things in their existence is their ranking with the search engines. The reason why this is so important is because when websites are ranked high by the search engines, they get flooded with free, targeted web traffic from visitors who are looking for information or products. Obviously, any kind of activity that might hurt a websites chance of getting a premium listing should be avoided at all costs. The following tips are things websites should completely avoid if they want to optimize their results with the search engines.
How I Suddenly Stumbled Onto No.1 In Google and Yahoo Without Search Engine Optimization - So What?
Sometimes, the search engines act really strange. And this story will prove how I've got top positions (80% on no.1) into the major search engines - such Google, Yahoo!, MSN - without lifting a finger! What is REALLY strange? I did not optimize my page!
Use Search Engines For A Guaranteed Web Site Promotion
For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN. The higher the ranking, the more likely viewers will come and visit your web site. Your site should stay in one of the top positions in the search engines to draw the largest amount of customers.
What is Google Pagerank?
PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10.
How to Make a Title Tag that Search Engines Will Love
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:
How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2
'Are Google's Days in the Dominant Position in Search Technology Numbered?'
|home | site map|