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Fixed Point of Reference
According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. If we try to haul our point of reference around with us, we have lost it because it has been moved and we can never refer back to it." He tells a story of being in a dark room with only a chair. As long as the chair stays put, it can be used as a point of reference. If it gets picked up and carried around, it no longer serves that function, because it isn't where it used to be.
In our personal lives, having God as a fixed point of reference means that whenever we need guidance, we can turn to the Bible for advice and know that the advice we get today will not change tomorrow or next week or next month or next year. God is the same yesterday, today, and forever, and He is our "fixed point of reference." The rules stay the same; the Ten Commandments have not changed. There are still ten of them and they have not weakened into "suggestions." AND, God still makes the rules.
In the world of internet marketing, the search engines make the rules. Internet marketers spend countless hours and dollars designing their web sites to please the search engine "gods" in order to get a high ranking and bring in traffic which results in sales. The problem with that is the search engines are like the chair that doesn't stay put in the darkened room. The rules keep changing. People who have invested everything to make a web site pleasing to the search engine "gods" suddenly have the rug pulled out from under their feet, and find themselves not only unranked, but in some cases actually banned! Their web sites didn't change. Their marketing strategies didn't change. Through no fault of their own and without any warning, the rules changed, leaving them high and hung out to dry. They then scramble to change their sites, change their strategies, spend megabucks to advertise, do anything to regain the income that was stripped from them. Of course, there is no guarantee that the same won't happen again. And again. And again.
To chase after this kind recognition doesn't make any sense to me. I just cannot see spending all of my time and energy and efforts chasing after an erratically moving target that I may never catch, or that may be jerked away whenever I get close. Either way, I have no control over the outcome. Therefore, the search engines can do whatever they want whenever they want. If this site finds favor in their eyes, great. If not, oh well. I will pursue as many other ethical ways to increase traffic as I can, but will not live and die by search engine ranking. Right now, I am exploring link exchanges and banner exchanges, as well testing the waters by placing occasional inexpensive ads here and there. I will investigate other methods as I become aware of them. I will post what works and what does not work.
One thing I have found that definitely does NOT work is "old" outdated advice. The world of e-books and free-bee give-aways is just clogged with stuff written several years ago. It may have worked then but it doesn't work now. Why do you think they are giving it away? Some times they tell you (in yellow high-lighted capital letters) that it's worth $XXX, but even though people think they are crazy, they will let you have it for $XX.95. That way, they still make money off of it, but you won't. They are counting on you not figuring that out until the money is out of your bank account and safely tucked away in theirs. Save your money. Scroll all the way down to the bottom of the page, and look at the copyright date. Unless it was just a couple of months ago, don't bite. They don't give away the new stuff, and they don't let you have it for cheap, either. That's why and how they make so much money.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you'll see offers to submit your site to a scadzillion sites for some low nominal fee.
How to Get Listed in Yahoo Within 48 Hours, Without Paying $299
First of all you need to get a blog. If you don't have one yet, you can get one for free by going to www.blogger.com
The Two Most Important Things You Must Do For Google Top Ranking
Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously. The common thing about many of these top sites is that they have plenty of good content and quality one way inbound links.
All About Links -- Interview With Link Building Expert , Bob Gladstein
Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. I'm going to jump right in ask you why Web sites need links?
Link Reputation - How to Improve Search Engine Rankings
One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages.
When Google PR Tool Bar is Down!
Where is the need to worry? Who needs a PR Tool Bar Anyway!
Google Slavery...Old Habits Die Hard
For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches.
DMOZ: Rotten To The Core
I knew things were bad at DMOZ. But I guess I didn't realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.
Google Page Rank Is Dead - Part II
In part I - Google Page Rank Is Dead - Or Ist It? http://web-marketing.smartads.info/2004/august-11.html
A Way for Search Engines to Improve
Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.
What is Search Engine Optimization?
It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don't have a lot of text, so herein lies the problem.
How to Avoid Getting OOPed On by Google?
Earlier this year, I was having trouble getting good search engine placement for one of our sites. I was trading links like crazy, spending many hours a week trying to optimize the site properly, checking my linking structures, keyword density, etc., but still I was not climbing the ranks in Google.
Keyword Demand Isnt Enough
I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic. Total demand is just one factor to consider, though. Here are some others.
Maximize Your Search Engine Traffic - 13 Ways to Pull in More Visitors From the Search Engines
Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it. If you already have an existing web site, then you may need to take the time to read up on these SEO strategies and make some changes to incorporate them into your web site.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct. How can you possibly compete with millions of pages? Many represent thousands of dollars of professional search marketing and optimization per page, backed by budgets on which most of us could retire. How can the little guy have a chance armed with an already out-of-date search engine marketing book and a ream of now dog-eared, printed web pages on the topic? Do you really think you have a chance to land those top spots? Yes, you do? the same chance the big guys have!
Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap
Search Engine Optimization (SEO) has become one of the biggest internet buzz-words recently. Everyone is talking about it. These days it seems there's an "expert" around every corner promising all kinds of wonderful things to online business owners. Beware! If you are interested in building a long term successful online business, there are few things you should know when it comes to search engine optimization.
The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google
The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google
Tips On Optomizing Your Website For Search Engines
I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have.
How to Verify and Monitor Your Search Engine Listing on Google?
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines. Search engine optimization is probably one of the most commonly used words among webmasters. In the Internet market becoming much more critical to business success this is almost natural.
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