|Search Engine Optimization (SEO) Information Tony|
How To Get Listed In Google For Free
Google does not accept payment for inclusion in their main index ? so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you. Below I show you 7 great ways to increase your chances of a Google ranking.
Ensure that your website has a clear navigation system ? and by that I man that the reader of your website can get to every main page of your website, from every other page. There's nothing more annoying as a user of a website than finding yourself lost in the middle of a site with no way to find other information other than using the back button. A search engine spider (the program that the search engine uses to index your site) doesn't have a back button so will just give up.
Check the links in your site ? broken links will also stop a spider in its tracks.
Try not to use text contained in graphics or images ? spiders can't read these either.
Don't use the front page of your website to automatically redirect the viewer to another page. The spider sees this as spam, and in Google this can get your site banned!
Content Is King
It's said all the time, but it's true. Think of the phrases you would like people to type into the search engines to find your site and include them in the copy of the site. At heart, a search engine is just a database and works quite logically ? make it easy for the spider to know what your site is about. (However, beware of repeating phrases too often on your page ? this is seen as spam and will be detrimental to your listing. Aim for no more than 3 times on a 100 word page)
Once you have a list of phrases you would like to use to promote your site, use them as titles on each page of your site. Inside Business Northampton might have pages titled in ways such as 'Business Promotion Northampton ? Inside Business' and 'Advertising Northants ? Inside Business'.
Choose two or more word phrases to increase your chances of good listings ? the less people you're competing against, the more chance you have in a short amount of time.
The Links Effect
Google is quite unique in that it sees sites with lots of links back to them as quite important. The more links you have from well-trafficked sites, the higher 'PR' level it gives you. Although this isn't the be all and end all of getting high listings, it is helpful.
If you're a printing company, approach other related businesses (such as companies offering corporate gifts) with websites and ask them to link to you, making the text for your link one of your key phrases (e.g. printers in Northampton)
If you can get links to your site from sites that are already in Google listings, then you have more chance of being indexed quickly.
Submit your website to the Yahoo Directory and the Open Directory Project ? both of these sites directly filter their results into Google and increase your chances of getting into Google listings. For an article on submitting to the Open Directory Project, please click here.
Don't forget to submit your site to Google directly! It's amazing how many people forget this simple thing.
It's true that Google is great at picking up sites without them being submitted, by following links from other sites, trawling the web, etc, but the sure fire way of making sure that they know about your site is by visiting the Add URL page on Google Itself.
Patience is a Virtue
Results don't happen overnight. Google can take between 6 and 18 weeks to even LIST your site, and then longer to move it up the listings for the phrases you want.
It's time consuming and can be hit and miss when you're learning ? but ANYONE can learn to get a site to the top of Google ? don't listen to those that tell you it's impossible.
I hope that's helped some of you to make the most of your website and Google ? as always, if anyone has any questions please feel free to call me on 07782 543182 or email me at firstname.lastname@example.org
Nikki Pilkington is owner of Milton Keynes based Internet Marketing company NikkiPilkington.com, and writes articles, hints and tips to help people looking to promote their website for free. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.
How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters
Becoming an SEO expert, or a search engine optimization expert, is something that is worth your while if you are interested in getting your web page noticed and increasing your traffic. It is not hard to become an SEO expert if you simply know what steps you need follow to take you there. As long as you follow these steps and are diligent, you will become the SEO expert you want to be. Read the following topics, then research them more to learn exactly what will put you above the majority of all webmasters.
Google Page Rank - Important Or Just Another Number?
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?
Basics to Search Engine Optimization
Search Engine Optimization popularly known as SEO.
Put the Full Power of Google to Work with 11 Google Power Search Tips
Google has many ways to help you find want you want easily. Here are 11 Power Search Tips to make your Google Experience easier and more fun. These Search Tips were found on the Following Google web page http://www.google.com/help/operators.html
The Value of Search Engine Marketing
Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn't produce effective targetting at all! It all comes down to ROI and target marketing.
The Myth of Guaranteed #1 Ranking in Search Engine Marketing
You've seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don't have their hand in your wallet.
The Search Engine Optimization Game Is Getting Tricky
For more than 4 years now I have been modifying my work from home based web sites trying to optimize for the major search engines, Especially Goggle. Today with much disappointment I have come to the realization that search engine traffic alone will not make me rich. Yes my search engine rankings are now worse today than when I started 4 years ago.
Search Engine Essentials
What are Search Engines?
Googles Back Door... Get Your Website Indexed Quicker!
It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.
How Do I Improve My Web Site Conversion Rate? Part 2
SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)
In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.
Increase Page Rank with Search Engine Optimization
Utilizing effective search engine optimization techniques will improve the page rank of your website.
Drive More Traffic to Your Website With Your Web Page Title!
One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Some people will argue that search engines put little or no value on the title tag, but regardless of how the Meta title figures into the ranking algorithm, the title tag is still critical to driving new and repeat traffic to your website.
SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a new business opportunity in the search engine optimization industry. The outsourcing of link building emerged from the fact that many inbound links mean a high search engine ranking and/or a high Google PageRank.
The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time. Here's what I did:
How to Create Killer Keywords to Get FREE Traffic to Your Website
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours.
How to Get the Ranking You Always Wanted!
Is your web site well ranked (In the top ten search results) in the results? If not, you need to read this and get the ranking you always dreamed of getting with your web site! I will show you how to get your web site a top ten ranking in the search engines with these few easy-to-do steps.
The Business Case for SEO
It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It's easy to understand why. PPC provides immediate and measurable benefits. The ROI of PPC marketing is obvious. This group doesn't understand why it's necessary "to bother" doing SEO. The second camp believes the only way to go is SEO. Clicks are free and the branding benefits of high rankings have been well documented.
Press Release + PRWeb = Top Google Rank... True or False?
I've always been a big time press release aficionado.
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