|Search Engine Optimization (SEO) Information Tony|
How To Get Your Web Site Banned ? or Search Engine Promotion, How Not to do it!
Search engines constantly strive to advance their technology and algorithms in order to provide the most relevant search results for their users. Achieving effective results require the identification, and ultimately the complete eradication of, manipulative search engine optimisation tactics. As Internet marketers, it is up to us to achieve high listings for our customers and this requires that our search engine marketing tactics change and grow with the new technology.
Unfortunately there are many search engine optimisation strategies still being used by ill informed or unscrupulous Internet marketers and webmasters that became obsolete a long time ago. In many cases, these strategies are not only ineffective but are now considered spam and can have dire consequences for your rankings and even result in your web site being banned permanently from some engines.
The following is a list of what are now considered within the professional Internet marketing world to be the Top 10 worst search engine optimisation tactics:
1: Doorway Pages (or Gateway Pages, Information Pages, Ghost pages, etc.)
These are generally multiple web pages that are devoid of useful content but heavily optimised for search engine rankings with each page being created for a particular key phrase. The idea of this concept was to fool the search engines into thinking that these pages were highly relevant and provide top rankings for them under their targeted phrase. When a surfer came across on the page they were often shown a "Click Here to Visit Our Web Site" link that the surfer had to click on to actually arrive at the legitimate website. Isn't that what they were trying to do when the ended up at this page?
Once among the most popular methods of attaining multiple search engine placements, doorway pages were widely used until 2000 by many Internet marketers and web masters. Since then, Doorway pages have become the most obvious form of Spam that a search engine can find and the repercussions are dire if such a tactic is employed. Unfortunately, many web masters and marketers still employ this tactic and then wonder why they suddenly drop from the search engines results after being banned for using this technique.
2: Invisible Text
Invisible text is used in a variety of ways in an effort to increase the frequency of keywords in the body text of a web page. Some methods are: making text the same colour as the background of the web page, hiding text behind layers, placing text at the very bottom of over-sized pages, etc.
This tactic is particularly perilously as it is obvious to search engine spiders. In 1999, search engines began implementing automated methods of detection and penalization.
For legitimate ways to use text to greater effect within your web site download a copy of our book "Start at the Beginning" here: http://www.enable-uk.co.uk/html/book_2.html
3: Content Misrepresentation
Misleading search engines into believing your web page is about topic 'A' when it is in fact about 'B'. This tactic was used primarily for the promotion of adult, gambling, and other extremely competitive search markets.
Unfortunately this tactic is still in use by unscrupulous web masters and marketers. The fact is that this tactic is the simplest for a search engine to identify and the result will be swift and complete; banishment from the search engine index indefinitely. The worst offence against the search engines is to try to fool them.
Redirects have some innocent uses (practical, legal, etc.) but they are also used to mislead search engines by making them believe that the page they have indexed is highly relevant to a particular search phrase. When a surfer visits the page, however, they don't see the original page and are redirected to an entirely different one.
In most cases search engines have advanced enough to see this technique being used and act accordingly. In fact they usually ignore any page with a redirect (assuming correctly that the content is useless) while spidering the redirect destination instead, i.e.; the page that the surfer sees. Redirects, unless blatantly Spam-related do not directly result in intentional ranking penalties; however, they have no positive effect either.
5: Heading Tag Duplication
Heading Tags were created to highlight page headings in order of importance. Thus the Heading Tags that are available: H1, H2, H3, etc. This duplication technique involves implementing more than one H1 tag into a web page in order to enhance a particular keyword or phrase.
This tactic is still very prevalent and likely still works on some search engines; however, none of the major search engines will respond well to this technique as it has been identified as a common manipulation.
6: Alt Tag Stuffing
Alt Tag stuffing is the act of adding unnecessary or repetitive keywords into the Alt Tag (words that appear when you hover over an image with you mouse pointer).
The Alt Tag is meant to be a textual description of the image it is attached to. There is nothing wrong with tailoring the Alt tag to meet your keyword goals IF the tag is still understandable and if it appropriately describes the image. The offence occurs when an Alt tag has obvious keyword repetition/filler that a search engine can key in on as spam.
7: Comment Tag Stuffing
Comment Tags are used to include useful design comments in the background source code (html) when creating a web page. These tags should be used only for adding technical instructions or reminders; however, these tags were often used to artificially increase the keyword count for particular search phrases.
At one time there was some argument that this technique worked, but it has always been a "Black Hat" search engine optimisation technique that even then could result in placement penalties. Nowadays this technique will not help an optimisation campaign, if anything it will be ignored or produce a negative result.
8: Over Reliance on Meta Tags
Meta Tags is a broad term for descriptive tags that appear in most web pages and are used to provide search engines with a concept of the page topic. The most common tags are the description and keyword tags.
At one time, extinct search engines such as Infoseek relied a great deal on Meta Tags and many took advantage of this factor to manipulate rankings with relative ease. In today's far more advanced climate the search engines place cautious weight on Meta Tags and when considering rankings Metas play only a fractional role. Some webmasters still consider Meta Tags the 'end-all and be-all' of ranking producers and forget to optimise the rest of their web page for the search engines. With this line of thinking they miss that the search engines place far more importance on the body text (or visible text) of the web page. This is a critical error that will ultimately lead to low or insignificant rankings.
Note: An extremely common example of Meta Tag over-reliance are web sites that have been designed totally graphically and are devoid (or nearly so) of html text that a search engine can read. A web page such as this will have no body text to index and may only provide a small amount of relevance to the web page which ultimately leads to poor rankings.
Over reliance on Meta Tags does not produce intentional search engine penalties, however, the simple act of ignoring other ranking principles often means a lower ranking.
For more detailed information on how to use all Tags more effectively, download our book "Start at the Beginning" here: http://www.enable-uk.co.uk/html/book_2.html
9: Duplicate Content
This tactic is blatant Spam and is very common today. Essentially the Webmaster will create a web site and then create duplicates of each page and optimise them differently in order to obtain varying placements. By doing this you are saturating the search engine databases with content that is essentially eating valuable bandwidth and hard drive space.
Duplicate content is a dangerous game often played by full-time marketers accustomed to trying to attain placements in aggressive markets. Avoid this tactic like the plague unless you are willing to sustain serious ranking damages if you get caught - which you likely will.
10: Automatic Submission
Automatic Submission is the use of automated software to submit a website to the search engines automatically and often repeatedly.
At Enable UK the word 'automated' is a disturbing when used in reference to search engine optimisation and submission. The fact is that automated campaigns are not as effective as manual (by hand) ones.
Automatic Submission Tools can only submit to search engines that allow such submissions. These search engines make the majority of their profit from surfers like you viewing their advertising, be this at their web site or by the emails you will receive as a result of submitting to them. Automated tools have also been known to repeatedly submit sites and sometimes each individual page within a site and if a search engine is submitted to too often it will consider the submission as Spam and the website being submitted will not fair well.
The more established and popular search engines do not allow automated submissions, in fact the submission companies continually try to upgrade their software to try and subvert the search engines' latest effort to stop their programs.
All in all, this leaves the submitter in an unstable position where they may or may not have their submission ignored. The cardinal rule of search engines? submit ONCE and it may take a while (usually no more than 2 or 3 months) but the site will get spidered at some point. If within a few months a site is not listed, then resubmit. As for the major engines like Google? be patient and definitely don't submit more than once if you can help it.
I hope that this article has told you a lot of things you already know and that you have not already fallen into any of these traps. If you are intending to outsource your Internet marketing campaigns, be extremely wary of any search engine optimisation company that suggests any of these tactics. Some of these tactics may work in the short term; however, that outcome is not only rare it is also a great way to get banned from the major search engines completely.
Our full guide on the legitimate way to optimise your web site for both "organic" search engine listings and your users can be found within our book "Start at the Beginning" which can be downloaded here: http://www.enable-uk.co.uk/html/book_2.html
For a complete guide to marketing on the Internet, including:
· The General Principles of Internet Marketing
Why not purchase the whole series of downloadable guides for the discounted price of £64.95. Click for more information: http://www.enable-uk.co.uk/html/promo_ebooks.html
Article from Internet Marketing Tips Newsletter, a monthly publication of Enable-UK
Copyright © 2004 Enable-UK.
Get a Number One Google Ranking With This Simple Technique
You probably do this already - complete regular searches in Google for your key phrases and see how high you rank. It's well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top three results in your key terms then you will have more targeted visitors coming to your site. If you can get the first result, well that is even better. Of course all your competitors want to do the same.
What All Top Google Websites Have in Common
While it is okay to admire and envy all those sites enjoy top ranking with leading search engines like Google, it is much more important to study these sites closely. You will definitely end up learning a lot that will prove to be very useful in helping you take your own site to the top of Google rankings. Topping the search engines will mean huge volumes of traffic on a daily basis without you having to do anything. Healthy traffic, as you know almost automatically translates itself to healthy revenue for the site. And when you consider that over 75 per cent of the traffic that finds its' way to websites comes from search engines, you quickly realize how important and crucial top rankings in search engines are to any online business.
What Is Waiting for Us? Tomorrows SEO Industry
Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at least from the traditional SEO point of view.
Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll
Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. The question is ? IS IT REALLY "ALL THAT".
Easy SEO in 6 Simple Steps
If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so.
Whats the Big Hurry?
Quite often I get asked what the magic solution is for getting better Google ranking. Sometimes the questions sound fairly naive, something like this:
SEO Expert Guide - Free Site Promotion (PR) (part 6/10)
In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
The Real Search Engine Optimization Guide
Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, you`ll learn what the 90% doesn`t...
SEO - Google Sitemaps Explained
Once again I seem to be writing about Google. The reason Google keeps cropping up in these articles is that:
Design A Spider Friendly Site
To be successful in the search engines it's important to design your web site with the spiders in mind. Using the latest in web page design is not generally the best way to go. Spiders don't view web pages like humans do, they must read the HTML in the page to see what it's about. Below you will find tips on how to best design your web site with search engines in mind.
So, Where Has Your Search Engine Been Today?
Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to. A lot of research indicates that most searchers exit search engine result pages to visit one of the top three results. That raises the question: What about the remaining million plus results?
How To Weather Google Algorithm Changes
If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected.
Your PC can Contribute with Google Compute
Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and the project is operated by the University of California at Berkeley. SETI monitors and processes radio signals from space, looking for possible signs of intelligent extraterrestrial life. SETI uses proprietary software to distribute computer processing power among all connected PCs participating in SETI project so that the radio signals can be processed faster and more efficiently. SETI effectively creates one big supercomputer from thousands of connected PCs across their network. Now users of the Google Toolbar can contribute to scientific research in much the same way, through Google Compute.
Link Building Services
In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under
Do Not Ever Link to a Site Without Doing This First!
Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards.
Search Engine Spiders Lost Without Guidance - Post This Sign!
The robots.txt file is an exclusion standard required by all web crawlers/robots to tell them what files and directories that you want them to stay OUT of on your site. Not all crawlers/bots follow the exclusion standard and will continue crawling your site anyway. I like to call them "Bad Bots" or trespassers. We block them by IP exclusion which is another story entirely.
Banned from Google and Wondering Why?
There are those that get on the computer one night and find that all of their Web pages have disappeared from Google. While, others are still in the search engine index, but don't rank high for nothing, not even for their Web site's name. It's a Web site owners worst nightmare, getting kicked out of the search engines.
Optimum SEO Keyword Density ? A Real-Life Case Study
So you've built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you're ready to write your copy. You've been told that you should use your keywords frequently so that you appear in search results for those words. But what does "frequently" mean?
Your Website Title Could Be Costing You Money
Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.
Search Engine Optimization Tips For 2005 - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings.
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